Competitor Analysis of Apple Inc - Case Study Example

Only on StudentShare

Extract of sample
Competitor Analysis of Apple Inc

In future trend of communication and networking is primarily focused towards wireless products from the market. Apple is already positioned very strongly in this region as the company already provides many products for the market which will help a lot for the company to grow in this sector of market. The AirPort wireless networking technology from Apple allows high speed connection within a specified region. The increase in demand of wireless high speed internet connections will boost the top line growth of Apple Inc.New digital hub platformApple’s new digital hub platform with the combination of iTunes is transforming the MAC platform for the customers to provide video contents directly into the television and portable devices of the customers. This new hub has great potential for Apple business in digital contents for its rapid growth in recent future.Market for MP3 playerThe increasing popularity for MP3 player from Apple Inc is rising high at a very fast pace. The market share for the company has increased from 71 % in 2005 to 78 % in the year 2006 and has great potential to in countries outside US. With more retail presence in both domestic and international market the company is expected to increase its product line of digital contents. This segment can act as key growth driver for the firm in short term. The current strategy of the company is to target the market with its own Operating system. Apple recognized that the competitors of the company primarily rely on the operating system of any third party. ...
Download paper

Summary

This report “Competitor Analysis of Apple Inc.”  is concerned with identifying the competitive environment of Apple Inc. and understands the core competencies of the firm to compete in market to maintain its position. The main focus of the company is on the rapid technological advancement.


Related Essays

Apple Marketing Strategy analysis
The firm that is analyzed in the paper is Apple red as giant in the consumer electronics market and its products are considered as one of the most successful and hot selling items. From a mediocre organization to the best firm in the industry, Apple has made tremendous progress in terms of product innovation and service delivery. It started as a computer manufacturing and selling firm however, it has now transformed itself into a consumer electronics manufacturing firm with product range as wide as TVs, MP3 Players, Smartphones and Tablet Computers. Apple started as Apple Computers Inc during...
10 pages (2510 words) Essay
Analysis of the Marketing Strategy of Apple Inc: 1997 2011
The researcher of this essay focuses on presenting the main field of his future study, that is Apple Inc company, that is the world's largest company in market capitalisation, producing iPhones, iPods and iPads along with Macintosh computers. The year 2009 was marked by of one of America and the world's worst financial crises, which became known as the Credit Crunch or the Global Financial Crises. Most businesses reported losses. However, in that same year, Apple Inc, one of the world's largest technology companies with its headquarters in Silicon Valley reported profits of $1.67 billion....
10 pages (2510 words) Essay
Apple Inc. Business Analysis
The organization’s current strengths are multi-varied. Perhaps Apple’s greatest current strength is its competitive advantages. From the earliest incarnations of Apple Computer the company sought to carve out a competitive advantage through horizontal and vertical integration that restricted external product licensing ("Apple computer, inc.," 2011). Today among Apple’s strongest products are the iPhone, iPod, iPad, and the Mac book. These elements have a strong presence in everyday recreation uses, artistic practices, and education. In addition, they are supported by Apple’s globally...
4 pages (1004 words) Essay
Apple, Inc. Business Analysis
Apple Incorporation was established in the year 1976 by Steve Jobs and Steve Wozniak and has its head office in California. The company enjoys a well reputed history over quite an extended period in the field of manufacturing, designing as well as in marketing. These mentioned services were offered in relation to personal computers along with the associated services software, networking solutions and peripherals across the globe. Presently, the company has been observed to benefit from a market share of above 87.3 percent in the global automotive market with regard to its MP3 players and iPod...
5 pages (1255 words) Essay
Apple Inc. Business Analysis
The reasons of investing as mutual fund manager in Apple are given, and the paper concludes with a summary of the business analysis. Apple Inc. Business Analysis. Company Background. Apple was incorporated in California in 1977. Apple Inc. and its subsidiaries develop, manufactures and sells its products including personal computers, media devices, mobiles, and digital music players. The Company also sells various related software, peripherals, services, networking solutions, and third party digital content and applications. Apple products and services comprise of iPod, iPhone, Mac, Apple TV,...
6 pages (1506 words) Essay
Apple SWOT analysis
Apple statement further elaborates that currently, the company still leads the industry though innovative technologies that have resulted in ward winning computers, operating systems, iLife, and other professional applications. Furthermore, the statement narrates that Apple is setting benchmarks in the global market though launching of IPod portable music, iTunes online store, video players, and has even managed a groundbreaking entrance in the phone market through iPhone. Besanko et al (2009) further elaborates that a mission statement should tell more about what an organization believes in...
4 pages (1004 words) Essay
Analysis of the Marketing Strategy of Apple Inc
The death of Jobs in 2011 has left Apple’s stakeholders, its many avid followers, and the business community in a state of uncertainty about the company’s future and its ability to sustain continuous innovation as it had under Jobs.
...
52 pages (13052 words) Dissertation
Got a tricky question? Receive an answer from students like you! Try us!