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Marketing Challenges of Sony Company - Essay Example

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Marketing Challenges of Sony Company

This research will begin with the statement that Sony continuously conducts product researchers making its customers constantly in wait for whatever new development it has and these activities primarily help it to be positively pushed to its competitive advantage. However, there should be other major important information that should be clearly elaborated in order to understand the prevailing challenges that the company faces. This primarily includes the various changes in the marketplace which particularly should always involve political, economic, social, technological, environmental and legal factors and more. Under political factor, it is always common to look at the government’s conservatism when it comes to dealing with business. One perfect example would be the case of privatisation. In every government, there is always a strong stand on controlling the rise of certain organisation. In Japan for instance, various organisations are faced with remarkable challenges because the government is trying to protect the interest of small organisations in their respective industry. However, the ability of Sony to leverage its core competencies together with other organisation is a proof that there is always the right timing in politics. For instance, Sony’s intent to leverage its core competencies with a Swedish telecommunication company in order to beat Nokia resulted to the birth of Sony Ericsson. This joint venture is a remarkable proof that finding the right place for each organisation is needed in order to enhance its core competencies. This at some point has specifically involved the prevailing political stand of a nation which basically has great impact on the entire business process of an organisation. For instance, a government saying no to privatisation may significantly create an impact to those organisations planning to leverage their core competencies through it. This is a proven trend in the whole business industry of electronics. For instance, every profit organisation in this industry is simply trying to be a cut above the other by reaching its competitive advantage. Competitive advantage is something that needs to be worked out because it serves as something that will enhance core competencies. The Sony Ericsson merging is an act of enhancing the core competencies of the companies involved. However, the main point is to actually consider having a high level of competitive advantage. In the same way, politics is involved in here and this is the reality, to beat the opponents and be the market leader in a specific industry. Sony Ericsson is attempting to beat Nokia and many other market leaders n the mobile phone industry. In reality, Sony is highly affected by the ever-changing trends and the market share of its competitors. Sony is a diversified company covering different market segments for its diversified products. Its diversification from purely an electronic firm reminds its potential to grow. However, all of these are fueled by the ever-changing strategies conducted by its competitors who have certain focus in their respective industry. For example, the varying strategic moves of Nokia, Samsung, LG Electronics and Apple Incorporated triggered Sony to do more and try its best much even harder. This is due to the fact that each competing organisation tries to create their own competitive advantage in order to become the key player in its industry. Each of these competing organisations has specific core competencies that differentiate it from the other. ...Show more


This research is being carried out to evaluate and present marketing challenges of Sony Company. A Porter’s Five Force and PESTEL analysis has been carried out to assess the current and future capacity in responding to the internal and external environment of the company…
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Marketing Challenges of Sony Company essay example
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