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Marketing Law & Ethics Table of Contents Introduction 3 Issues Involved 4 Legal, ethical and moral environment in which the firm operates 5 Interaction of the marketing practices and Legal, Ethical and Moral Environment- Analysis and Evaluation 7 Schuman’s moral principles Framework 7 Recommendations and Conclusion- Possible solutions for resolving the issues 10 Reference 12 Bibliography 13 Appendix 14 Introduction Firms are confronted with a number of ethical dilemmas during undertaking their marketing functions.
Organizations today have to adhere to the minimum environmental and ethical standards while conducting their operations locally or globally (Schlegelmilch, 1998, p.7). The project seeks to present some of major ethical issues faced by organizations. In this context the case of British petroleum oil spill would be considered and the various CSR that the organization undertook thereafter. The company has been criticised of being responsible for some of the major safety and environmental accidents. Since then the company has been involved in a number of socially responsible activities and voiced their concern for the climatic changes arising out of such businesses. It has also tried to implement practices of curtailing the emission of greenhouse gases. The project then seeks to analyze and evaluate the interactions between the marketing practices and the moral, legal and ethical environment in which the company operates. ...
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