marketing in focus the global financial crisis

Ph.D.
Essay
Marketing
Pages 8 (2008 words)
Download 0
Running Head: Marketing in Global Financial Crisis Marketing in Global Financial Crisis [Writer’s Name] [Institute’s Name] Marketing in Global Financial Crisis Introduction The existing global financial crisis gives both major challenges as well as opportunities for businesses…

Introduction

There is a stress on uncomplicated, understandable marketing communication. During a crisis, people go back to brands they identify and trust - and trust will be a most important topic in addition to value for money. Funds for marketing are decreased and businesses will try to find more cost-effective methods to get in touch with their target customers. There is less indirect marketing; for instance, funding of costly sporting occasions along with other things where the direct sales advantage is not easy to observe (Munchau, p. 102, 2009). There will be more relocation of marketing from conventional print and broadcast media towards online advertising, where advertisers are able to assess immediate profits from little investments, which they can subsequently expand if they work fine. An exception is probably be radio marketing that is comparatively inexpensive and can be extremely successful in targeting particular groups. Strategies for Brands to Regain their Unique Value Proposition The long-term business outlooks for the global brands are positive, but in reaction to the alterations in front, businesses have to make several strategic options to adjust their models to the new realities. Global brands, with development objectives, need to commit to rising markets, where having a complete multi-shoring value proposition will be important for achievement. ...
Download paper
Not exactly what you need?

Related papers

Automotive Industry Transformed. A Global Perspective on Greening Marketing Practice.
The concerns were in general provided to the decreasing level of energy resources on earth and the increasing level of global warming due to the rapidly increasing number of automobiles used in the era. In order to minimise the impact of automobiles on the ecological balance of earth, the industry players introduced technologies which were built with the focus on fuel efficiency and minimum…
The effect of economic crisis to the marketing strategy of Volkswagen in Asian market - The Case of Vietnam
All relevant literature dealing with the impact of global financial crisis on the automotive industry in general and a special note on its impact on the automotive industry in Vietnam’s automotive sector have been included in this chapter. Moreover since the research study takes a case study approach of studying the impact of economic downturn on Vietnam, the economic and business scenario in…
The Global Financial Crisis-Brand Management
The strategies devised usually vary between companies depending on the targeted market. This paper introduces two general strategies that can be used by these companies to maintain or regain the unique value of their brands during global financial crisis. One strategy that the companies can use to maintain the unique value of their brands during global financial crisis is by engaging the customers…
Marketing strategies to attract buyers in times of financial crisis.
The aim of this paper is to find out how companies in different parts of the world have responded to the global financial crisis in terms of changing their marketing strategies to address the changed needs and preferences of the customers during the financial crisis. Questions that are answered in this paper include; what are the patterns of change in the needs and preferences of the customers…
financial crisis
The global north was after this period walking on a financial tight rope. With the resource utilization reaching the maximum limits compounded further by a relatively high wage rate, most enterprises were feeling the pinch in the reduction of their rates of return. There are also indications that the credit crisis began in the developing nations that had began to experience financial turbulence in…
Global Marketing Strategy of TOYOTA
The fast pace of advancement of the modern day world is more on the lines of rapid change and tremendous development. It is of high importance to mention that the evolution of the telecommunication technology along with the process of evolution of high speed internet and various kinds of technology enabled gadgets has resulted in the process of playing a tremendous amount of influence in the lives…
Global Marketing report 2
Service recovery to a service failure would help in restoration of the brand image of a company and also help in development in smooth relationship between the customers and company. Table of Contents Executive Summary 2 Table of Contents 3 Introduction 4 Relationship Development 4 Market Segment & Supplier of Nestle in Pakistan 4 Selection of PBL as Beverage Supplier 5 Methods of Relationship…