Marketing in Global Financial Crisis - Essay Example

Only on StudentShare

Extract of sample
Marketing in Global Financial Crisis

This paper stresses that traders are increasingly launching low cost ranges into their superstore’s shelves. The private-label merchandise is turning out to be a smart substitute to the cost responsive customer in times of global financial crisis. In a recent survey, 61 percent of customers said they were switching to inexpensive grocery brands in the financial crisis and approximately one-third of them said that they would carry on to buy low-priced grocery items even when the financial recession is finished. The author of the essay declares that the global financial crisis has a considerable impact on the way customers shop for groceries. With the purpose of getting the best value for their condensed earnings, customers are shopping around for the top bargains and increasingly dividing their grocery spending across at least four different sellers. For businesses, long-term policies may be the most important factor to brand success. When customers come out of the tough times, they may intentionally choose not to change all of their new practices and revert. An increasing number of customers are looking around for a bargain to shop, and this was obvious in a number of studies.
This report makes a conclusion that marketing is struggling to meet the challenge of different communities. The majority of customers rely on the opinion of acquaintances and strangers more than official marketing. ...Show more

Summary

The paper declares and analyzes the existing global financial crisis which gives both major challenges as well as opportunities for businesses. The drop in the value of dollar is facilitating to make goods further cost competitive within global markets…
Author : dpurdy
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing in Global Financial Crisis"
with a personal 20% discount.
Grab the best paper

Related Essays

Automotive Industry Transformed. A Global Perspective on Greening Marketing Practice.
With the growing impact of environmental change, major players in the automobile industry are observed to consider the aspect of sustainable marketing with greater significance. It was in the beginning of the 21th century that automobile industry was apparently being accused for the increasing level of ecological hazards.
15 pages (3750 words) Assignment
"Casuals" by Steve Madden - summary
This was the creation based on the knowledge that there are very many women who need a heeled shoe for their interview, office hours, date and even the night out. Many have to carry a pair of flats in their handbags for after the specific occasion that they were wearing heels for.
3 pages (750 words) Essay
The effect of economic crisis to the marketing strategy of Volkswagen in Asian market - The Case of Vietnam
ure Review 1.1 Introduction The literature review presented in this section would try to shed light on the various factors relevant to the present research study. Since the primary objective of this research study is to gain an insight into the impact of global economic downturn on the marketing strategies followed by Volkswagen in the Asian market and Vietnam, it is necessary to review the existing literature related to the various impacts that the global financial crisis had on the automotive industry.
22 pages (5500 words) Literature review
The Global Financial Crisis-Brand Management
However, a small number of these companies achieve this iconic status. The financial crisis that is often experienced globally usually affects the status of these companies thus forcing them to device new strategies to maintain or regain the unique value of their brands.
4 pages (1000 words) Essay
Marketing strategies to attract buyers in times of financial crisis.
Conclusion 7 Works Cited 9 Marketing strategies to attract buyers in times of financial crisis 1. Introduction The recent global financial crisis has affected all sectors of economy all across the globe. Customers’ needs and preferences were considerably altered during the financial crisis.
5 pages (1250 words) Essay
Financial crisis
Many have assigned the year 2004 as the year of the great credit crisis that first had a toll on the United States’ financial sector before other parts of the globe had its impact. However, there are indications that the credit crisis of the year 2004 was just a climax of a historically influenced turbulence in the world’s financial market that began with the end of “the golden age of capitalism in 1970’s” (Kapadia and Jayadev 33).
4 pages (1000 words) Essay
Global Marketing Strategy of TOYOTA
15 Financial Market and Economy Related Risks 18 Risks of political, legal as well as regulatory nature 19 Overview of the global auto market 21 Comparison of Toyota with other automobile manufacturers 22 Toyota versus GM 22 Toyota versus Volkswagen 23 Toyota versus Honda 25 Research Question 26 Research Methodology 26 Overview 26 Sampling Design Process 29 Target populations 29 Sampling frame 29 Sampling Technique 29 Sample size 30 Sampling process Execution 30 Designing the Questionnaire 30 Findings 31 Analysis of the findings 44 Conclusion and Recommendations 46 Reference 49 Introduction The world of the 21st century is moving at a fast pace.
40 pages (10000 words) Dissertation
Global Marketing report 2
The study focuses how customer relationship development process helps in facilitating smooth communication and interaction between the business partners and the customers. The study will also lay emphasis on crisis management and suggestions to improve the supply chain.
12 pages (3000 words) Essay
Marketing

Cebrznski’s article shows how a restaurant can learn a lot about how to meet people’s needs better by letting customers have the opportunity to complain, and, more importantly, by listening to them. This way, the company can focus on what the customer wants directly and make the proper accommodations. 

2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT