Exporting Products to China: Understanding the Cultural Environment for Chinese Biscuit Consumers

Exporting Products to China: Understanding the Cultural Environment for Chinese Biscuit Consumers Essay example
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Marketing
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Exporting products to China: Understanding the cultural environment for Chinese biscuit consumers Table of Contents Part 1- Business Report Proposal 3 Introduction 3 Outline and action Plan 3 Reference 5 Part 1- Business Report Proposal Introduction The Chinese market is characterized by intense competition with more and more players entering the market constantly…

Introduction

In this context, marketing strategies, product innovation, extensive distribution network and effective marketing would be some of the components of the key winning strategies for a company. The country has demonstrated a steady increase in the import of biscuits since 1993 and also shows substantial prospects for the same in future. Also with improvement in the social and economic conditions it is expected that the country’s consumption of biscuits would also rise (Midnight Croquet, 2002, p.8). The project seeks to present a report to the Marketing Director in Goodman Fielder, an Australian company for assisting in its future export strategies. The purpose is to understand the present cultural scenario existing in China and exploring its suitability for expanding the company’s export policies in the region. This is done through the presentation of a business report, also comprising of a business report proposal. Outline and action Plan In the above context the bakery and cookie market of the Ready Baked Biscuit are taken into consideration for entering into China with their ‘Splits Choc Flake’ product. The unique style of the Splits Choc Flake filled with chocolate flakes can have huge potential in the Chinese market due to its delicious taste and short bread style. ...
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