• Home
  • Subjects
  • Marketing
  • Exporting Products to China: Understanding the Cultural Environment for Chinese Biscuit Consumers

Exporting Products to China: Understanding the Cultural Environment for Chinese Biscuit Consumers - Essay Example

Only on StudentShare

Extract of sample
Exporting Products to China: Understanding the Cultural Environment for Chinese Biscuit Consumers

In this context, marketing strategies, product innovation, extensive distribution network and effective marketing would be some of the components of the key winning strategies for a company. The country has demonstrated a steady increase in the import of biscuits since 1993 and also shows substantial prospects for the same in future. Also with improvement in the social and economic conditions it is expected that the country’s consumption of biscuits would also rise (Midnight Croquet, 2002, p.8). The project seeks to present a report to the Marketing Director in Goodman Fielder, an Australian company for assisting in its future export strategies. The purpose is to understand the present cultural scenario existing in China and exploring its suitability for expanding the company’s export policies in the region. This is done through the presentation of a business report, also comprising of a business report proposal. Outline and action Plan In the above context the bakery and cookie market of the Ready Baked Biscuit are taken into consideration for entering into China with their ‘Splits Choc Flake’ product. The unique style of the Splits Choc Flake filled with chocolate flakes can have huge potential in the Chinese market due to its delicious taste and short bread style. ...Show more

Summary

Exporting products to China: Understanding the cultural environment for Chinese biscuit consumers Table of Contents Part 1- Business Report Proposal 3 Introduction 3 Outline and action Plan 3 Reference 5 Part 1- Business Report Proposal Introduction The Chinese market is characterized by intense competition with more and more players entering the market constantly…
Author : orlandobartell
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Exporting Products to China: Understanding the Cultural Environment for Chinese Biscuit Consumers"
with a personal 20% discount.
Grab the best paper

Related Essays

Advertising & Consumers
Consumer behaviour forms the basis of marketing system in any organisation and it varies in different individuals based on their inner motives. These motives would be what marketers identify so as to attract and satisfy the customer. One of the methods through which organisations use to attract customers through their inner motives has been identified by Trehan, M.
8 pages (2000 words) Essay
Research of China's Luxury Goods Market- How Chinese Enterprises Get out From "Made in China" to Create Domestic Luxury brands
Hence, international stores, retailers, and supermarket chains have paved the way for luxury brand retailers. These companies, such as Louis Vuitton and Ferragamo, have made investments as the first batch of luxury retailers to conduct business operations in China during the 1990s (A Plus 2007).
20 pages (5000 words) Dissertation
Cross Cultural Management Issues of UK, China, Spain, and Finland
Problems caused by cultural differences in international firms are problematic on every level; from negotiations between companies across the globe to the management of international teams. While the benefits of successful cross-cultural activities are many, the problems which are posed to companies on an everyday basis must be dealt with effectively if the awards are to be reaped.
8 pages (2000 words) Essay
An investigation into Chinese consumers' reasons for purchasing luxury brands in the UK
The Chinese are the fourth largest minority group residing in Britain following Indians, Pakistanis and Black Caribbean (Bailey et al., 1994). Furthermore, China also has the fourth largest consumer base of affluent households in the world (He, Zou & Jin, 2010), these need to be considered as well because of their ability to travel to and invest in education in UK.
12 pages (3000 words) Literature review
An investigation into Chinese consumers' reasons for purchasing luxury brands in the UK
Zou,D. Jin, L. (2010),"Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers", Journal of Consumer Marketing, Vol. 27 Iss: 7 pp. 615 – 628. Journal Article 26 Jap, W. 2010. Confucius Face Culture on Chinese Consumer Consumption Values toward Global Brands.
24 pages (6000 words) Dissertation
An analysis of the consumers consumption motives of luxury fashion branding in China
Although there are sufficient amount of research works exist which have tried to investigate consumption motivation among customers for luxury items but most of these studies were conducted in context to developed nations from North America and Europe. Interesting fact is that most of the researchers skipped luxury consumption of Chinese customers but economic evidences and sales of luxury goods in China is suggesting that ignoring the red dragon might not fill the gap in literature regarding luxury consumption in convincing manner.
42 pages (10500 words) Dissertation
ITALIAN WINE IN CHINA: Understand Chinese wine market and consumers
The evolution of the telecommunication technology since the beginning of the previous decade has played a massive role in introducing a wave of technological advancement and sophistication in the lives of the masses all around the world. It is important to mention that the high penetration of the internet in the last couple of years, along with the factor of steady acceptance of various kinds of sophisticated high end gadgets like the Smartphones, tablets, laptops etc has resulted in bringing a major transformation of technological nature in markets around the world.
18 pages (4500 words) Literature review
Marketing Consultancy, this is a group work not full paper work see details bellow
To effectively target young boys and girls between 5 to 15 years of age, the arts center should educate the schools, youth clubs, and sports
2 pages (500 words) Essay
Risk Impact
This makes it necessary for risk assessment and management to done in order to ensure that the project turns out to be a success. I have experienced risks in conducting projects in various areas in and out of school. As a team member of the
3 pages (750 words) Essay
Prepare a report on PEST analysis for Apple. look at how various micro and macro factors are affecting your chosen company.
Firstly, globalisation has a positive impact on the performance of the company. Apple Inc., being the king of technology in the U.S, also reaches different parts of the world as the icon of latest technology. The term globalisation mainly represents
2 pages (500 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT