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The Determinants of Sustainable Competitive Advantage in International Marketing
Pages 8 (2008 words)
Name of author: The determinants of sustainable competitive advantage in International Marketing International marketing or cross cultural marketing has more differences than similarities with domestic marketing. It is difficult to market even same products in different parts of world because of the cultural, economic, political, environmental and legal differences between countries.
Same way many other prominent companies failed to develop properly in international market because of their misinterpretations and wrong perceptions about the sustainable competitive strategies in international market. Knowledge management, cost leadership or differentiating, innovation or development of new products, timing of introduction of new products, customization of the product and technology, superior technology, ability to adapt with local cultures, commitment to demonstrates corporate social responsibility, geographic dispersion of activities etc are some areas in which international companies should focus more to sustain their competitive advantage in international market. This paper analyses various determinants of sustainable competitive advantage in International Marketing. A company that operates in a small number of countries or within in a restricted business sector may believe that its competitive advantage comes from low cost manufacturing, design capability and distribution efficiency. ...
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