An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market

An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market Dissertation example
Masters
Dissertation
Marketing
Pages 20 (5020 words)
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Chapter 4: Findings and Analysis 4.1 Findings 4.1.1 Major Findings of the quantitative survey The following are the major findings of the study: The top five recalled brands of tablet PCs are Apple iPad (35%), Blackberry Playbook (23%), Samsung Galaxy Tab (13%), Dell Streak (9%), and HP Tablet at 8 per cent…

Introduction

Only 18 per cent of respondents believe that tablet PC prices will be more affordable in future. Nearly 88 per cent of respondents believe that the future of the tablet PC in the UK market is bright. Perfect correlation was observed between variables V1 (Without promotion nobody would have known about Tablet PCs) & V2 (I would buy an unbranded Tablet PC, because it would be considerably cheaper than the branded ones); (‘r’ = 0.96). Perfect correlation was observed between variables V1 (Without promotion nobody would have known about Tablet PCs) & V19 (Tablet PC will replace the PC in future) (‘r’ = 0.96). Perfect correlation was observed between variables V2 (I would buy an unbranded Tablet PC, because it would be considerably cheaper than the branded ones) & V18 (‘r’ = 0.97). Perfect correlation was observed between variables V2 (I would buy an unbranded Tablet PC, because it would be considerably cheaper than the branded ones) & V19 (Tablet PC will replace the PC in future) (‘r’ = 0.95). Perfect correlation was observed between variables V3 (Advertisement have helped me to learn about Tablet PCs) & V4 (Promotion is helping the Tablet PC market in UK) (‘r’ = 0.97). Perfect correlation was observed between variables V3 (Advertisement have helped me to learn about Tablet PCs) & V15 (Tablet PCs are more useful than mobile phones) (‘r’ = 0.95). ...
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