StudentShare solutions
Triangle menu

Dodge Journey, Dodge Avenger See Prices Drop - Article Example

Not dowloaded yet

Extract of sample
Dodge Journey, Dodge Avenger See Prices Drop

Apart from the destination charges for Dodge Journey, others’ destination charges have remained same. However, the prices of Dodge Avenger and Chrysler 200 have reduced to $18,995 comparing to $19,245 of last year. In case of Dodge Journey, the sales price has been dropped significantly i.e. by $1,450. The primarily reason for such significant prince changes is due to compete with market leaders in midsize automobile manufactures like Suzuki, Ford, Kia etc. Chrysler has given more focus on its Dodge Journey as it is believed that with reduced price ($20,995), it has become one of the most affordable midsize vehicles in comparison to competitors’ products like “Kia Sorento ($21,250) and Mazda CX-7 ($21,990)” (Bird, 2011). To whom does article address This article mainly addresses Chrysler’s strategy pricing strategy for 2012 in order to combat the intensified the competition from the market leaders in midsize SUV segment. However, the prime focus of this article is on the new price ranges of midsize vehicles with value addition features offered by Chrysler. Chrysler has planned to compete with the key rivals with its three major models including Chrysler 200, Chrysler 200 Convertible, Dodge Avenger and Dodge Journey. Moreover, the article also indirectly addresses the key rivals of Chrysler and the market leaders in midsize vehicles. Objective Considering the major area of this article, the prime objective is to offer the market signal by Chrysler to the market. Marketing signal by Chrysler may be an effective to generate the high demand for its automobile products for the coming year. The article has also offered brief descriptions of products that signify positive market indication for future. Moreover, through this article, competitors of Chrysler also get a market signal regarding the motives and intensions of Chrysler for beating its rivals (Porter, 1998, p.75). Marketing Concepts Used The automobile company has turned into a global industry where players from different industries are trying to in capture the prevailing market opportunities. The competition in automobile industry has been constantly changing with time. In the regard, thee major aspects are market structure, innovation and economic development of customers. On the other hand, with technological development and greater consumer awareness, the demand of buyer has also change significantly. Apart from the brand products, they are seeking better innovative automobile products with lower prices and hence, the competitors are also trying to meet such consumer demand. The automobile manufacturers are trying to incorporate innovation each level of business including marketing, product development, process development etc (Chithra, 2006, p.25). Considering this changing marketing competition in automobile industry, Chrysler has tried to gain a competitive edge by restructuring their marketing mix where main focus is on product and price. In article, it is quite notable that Chrysler has also restructured its products as per the market needs along with the pricing strategies. Chrysler has attempted to bring product development in its existing product ranges including Dodge Journey, Chrysler 200 and Dodge Avenger. In case of Avenger has got its new product features which are similar to model for 2009 year. However, base Avengers will come with some of new features like ...Show more

Summary

2012 Chrysler 200, Dodge Journey, Dodge Avenger See Prices Drop Table of Contents Short overview of the article 3 To whom does article address 3 Objective 4 Marketing Concepts Used 4 Course of Action in Article 5 Personal course of action 6 Reference 7 Short overview of the article The article primarily deals with the pricing competition in automobile industry specifically in the midsize vehicle segments…
Author : lenna90
Dodge Journey, Dodge Avenger See Prices Drop essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the article on your topic
"Dodge Journey, Dodge Avenger See Prices Drop"
with a personal 20% discount.
Grab the best paper

Related Essays

Journey artical
services for cellular phones are not even permitted in the country. That being said, this paper will try to review the strategies used by Motorola Inc., as well as the existing laws in China about international trade. First and foremost is an overview of Motorola Inc.
14 pages (3500 words) Article
Convergence/Divergence of the global market : What do we see when we look through the same marketing lens
Role of globalisation in the emergence of the convergence/divergence debate Globalisation involves development of strategic business model which assist in the creation and maintenance of competitive advantage to the international level. The strategic business model helps in developing a vision from the current situation to a desired future, along with the actual blueprint.
8 pages (2000 words) Article
Long Form Journalism writing ( see instruction)
It is their way of praising God for all the generous blessings He has outpoured year-round. For them giving thanks to God is something that they must never fail to fulfill because it is their God-given duty as His chosen people. To some people, their extreme conviction and dedication in participating the church's evangelical mission, and in thanksgiving to God seemed like a big mystery.
4 pages (1000 words) Article
Long Form Journalism writing ( see instruction)
It is their way of praising God for all the generous blessings He has outpoured year-round. For them giving thanks to God is something that they must never fail to fulfill because
4 pages (1000 words) Article
Journey artical
First and foremost is an overview of Motorola Inc. as a company. It is an American multi-national communications company which
14 pages (3500 words) Article
2012 Chrysler 200, Dodge Journey, Dodge Avenger See Prices Drop
Apart from the destination charges for Dodge Journey, others’ destination charges have remained same. However, the prices of Dodge Avenger and Chrysler 200 have
4 pages (1000 words) Article
Summary the article The Power to see ourselves by Paul J. Brower
According to the article, managers ought to have steady self development and understanding on their own situation. It is sometimes complicated to advise inexperienced managers on how
1 pages (250 words) Article
Discount Pricing - Prices in a slow economy
Even those businesses that are still operational and making profits are cutting down on their air travel budget to save each and every penny in order to remain in business and to make
1 pages (250 words) Article
Down sizing at the dodge clinic
Since the strategy involved carefully focuses on both goal achievements in the hospital and employee satisfaction, I consider Martin’s recommendation to be an excellent approach (Matthews, 2013). The recommendation offers a significant number of advantages. Firstly, since the
1 pages (250 words) Article
See the details
Policy makers at the Fed had indicated that they will stick with their plans aimed at reducing monthly bond purchases in order to stimulate the economy. The announcement was well received by Wall Street despite the fact that not much progress
2 pages (500 words) Article
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation