Dodge Journey, Dodge Avenger See Prices Drop

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2012 Chrysler 200, Dodge Journey, Dodge Avenger See Prices Drop Table of Contents Short overview of the article 3 To whom does article address 3 Objective 4 Marketing Concepts Used 4 Course of Action in Article 5 Personal course of action 6 Reference 7 Short overview of the article The article primarily deals with the pricing competition in automobile industry specifically in the midsize vehicle segments.


Apart from the destination charges for Dodge Journey, others’ destination charges have remained same. However, the prices of Dodge Avenger and Chrysler 200 have reduced to $18,995 comparing to $19,245 of last year. In case of Dodge Journey, the sales price has been dropped significantly i.e. by $1,450. The primarily reason for such significant prince changes is due to compete with market leaders in midsize automobile manufactures like Suzuki, Ford, Kia etc. Chrysler has given more focus on its Dodge Journey as it is believed that with reduced price ($20,995), it has become one of the most affordable midsize vehicles in comparison to competitors’ products like “Kia Sorento ($21,250) and Mazda CX-7 ($21,990)” (Bird, 2011). To whom does article address This article mainly addresses Chrysler’s strategy pricing strategy for 2012 in order to combat the intensified the competition from the market leaders in midsize SUV segment. However, the prime focus of this article is on the new price ranges of midsize vehicles with value addition features offered by Chrysler. Chrysler has planned to compete with the key rivals with its three major models including Chrysler 200, Chrysler 200 Convertible, Dodge Avenger and Dodge Journey. ...
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