Marketing WRAP & Report - Essay Example

Only on StudentShare

Extract of sample
Marketing WRAP & Report

The legal authorities estimated that the flooding affected over 20,000 people in this region. As a result of this disaster, the government declared three quarters of the State of Queensland as a disaster zone. This adverse situation was further worsened by severe thunderstorms that stalled damage to rebuilding activities. The storms also damaged power lines, roofs, trees, and numbers of vehicles. Naturally, the Queensland tourism industry experienced a considerable decline in tourist visiting rates, which gradually affected its operating income. Hence, it is essential to develop a brand marketing strategy to reform the struggling Queensland tourism sector. Unlike the past, numerous socio-economic and environmental factors have to be considered for an effective tourism policy formulation these days. The marketing strategy must be capable of convincing individuals that they would enjoy cent percent safety in Queensland even in times of severe natural disasters. Recently developed social media namely, the web based social networks would best assist the new marketing strategies to reach the ultimate beneficiaries. While designing this brand strategy, developers must give more focus on tourist safety factor rather than usual attractive features of Queensland. ...Show more

Summary

A Report on Queensland Tourism Summary In Queensland, tourism as a fast growing industry has become the major source of revenue. Millions of domestic and global visitors are flocking into the Sunshine State every year. The Queensland’s tourism sector generates nearly $4.0 billion annually, representing 4.5% of Queensland’s GSP…
Author : faecremin
Marketing WRAP & Report essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing WRAP & Report"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Report
Findings are based self-reports, annual reports and analysis of other authors. Based on shorthaul routes, the airline is being faced with competition on air and ground travel with trains taking a huge share in the UK traveling. Based on 2005-2006 figures, British Airways’ market shares reached 47%, however, recent figures indicate that this dropped to 39.7% but these figures still represent a significant share of the.
12 pages (3000 words) Essay
Marketing report
Some of the unique selling propositions of the brand include its strong brand name as well as the overall technological superiority and appeal. Ford Focus is regarded as a luxury brand however, it is still reasonably priced. A closer analysis of the overall strategic direction of Ford in recent years would suggest that the Ford focused on the raising of new finances in order to completely restructure the company besides ensuring that it focuses on only those businesses and brands which it can successfully develop and market.
9 pages (2250 words) Essay
Marketing report
Indeed, the globalised world is highly competitive and challenging for enterprises because of rapid changes in external business environment. The more informed (through marketing research), flexible and adaptable a firm is, the greater the probability of its success and development.
10 pages (2500 words) Essay
Marketing report
Commercial Service Egypt). First, it can enter into a general partnership or a limited partnership companies. Under this set up, there is a foreign partner and Egyptian partners. It is required that Egyptian partners own at least 51% of the capital and that head of the company must be an Egyptian national.
4 pages (1000 words) Essay
Marketing report
In analysing the various areas of the business, the company uses the SWOT analysis model. This is as agreed by the board members who perceived it as the best method to give an accurate and precise view of the business standing currently and how best to drive the business towards it target of 30 per cent market share in the world.
12 pages (3000 words) Essay
Marketing Report
Therefore, based on this myth, marketers normally target this influential audience by devising colorful advertisements that air during prime time shows that are popular among the young generation. Sheth (2011) also shared in this common assumption as she stated that parents normally make their purchase decision based on the preference of their children as they will always try to appease them and therefore, it is a strategic approach to design adverts that are targeted towards the influential audience within the household,.
6 pages (1500 words) Essay
Universal Cell Wrap
Universal Cell Wrap is definitely the right product at the right time. Though the cell phones constitute an integral part of the contemporary society, there are a number of social situations like driving, which constrain the effectiveness of cell phone communication
1 pages (250 words) Essay
MARKETING REPORT
The government agencies and the private companies have been focusing to attract more tourists and travellers in the city. The major challenge which the government of Australia is facing
10 pages (2500 words) Essay
Marketing report
The first and the foremost accessory that is necessary for the Smartphone Shocker is that it should have a hands free device, because the primary purpose of the
3 pages (750 words) Essay
Marketing Report
The three added new elements were people, processes and physical evidence. For the perfect market mix to be created there should be a vast understanding of the target market and consumer needs. Decisions can the 4Ps or 7Ps in the
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT