Marketing WRAP & Report

Marketing WRAP & Report Essay example
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A Report on Queensland Tourism Summary In Queensland, tourism as a fast growing industry has become the major source of revenue. Millions of domestic and global visitors are flocking into the Sunshine State every year. The Queensland’s tourism sector generates nearly $4.0 billion annually, representing 4.5% of Queensland’s GSP.


The legal authorities estimated that the flooding affected over 20,000 people in this region. As a result of this disaster, the government declared three quarters of the State of Queensland as a disaster zone. This adverse situation was further worsened by severe thunderstorms that stalled damage to rebuilding activities. The storms also damaged power lines, roofs, trees, and numbers of vehicles. Naturally, the Queensland tourism industry experienced a considerable decline in tourist visiting rates, which gradually affected its operating income. Hence, it is essential to develop a brand marketing strategy to reform the struggling Queensland tourism sector. Unlike the past, numerous socio-economic and environmental factors have to be considered for an effective tourism policy formulation these days. The marketing strategy must be capable of convincing individuals that they would enjoy cent percent safety in Queensland even in times of severe natural disasters. Recently developed social media namely, the web based social networks would best assist the new marketing strategies to reach the ultimate beneficiaries. While designing this brand strategy, developers must give more focus on tourist safety factor rather than usual attractive features of Queensland. ...
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