StudentShare solutions
Triangle menu

Pricing and Distribution in Marketing Decisions for McDonalds Co - Research Paper Example

Free

Extract of sample
Pricing and Distribution in Marketing Decisions for McDonalds Co

This strategy of the company therefore allows it to offer prices in different denominations wherein it offers higher prices when any product is purchased in isolation however, the same is purchased in a bundle, McDonalds offer the same at relatively cheap price. Same strategy is also applied when a customer orders up-sizes of the order wherein order is upsized by charging very low premium. Pricing Strategies and Target Market McDonald essentially divides its customers in four broader categories and therefore designs its overall offerings in such a manner which can satisfy the needs of these customers. These four broader categories of customers include parents, children, business customers as well as the teenagers. Parents often visit restaurants in order to give their children a treat whereas children visit McDonalds because it is considered as a fun place to eat. Business customers prefer McDonalds because of the ease with which it can be obtained and without actually affecting the overall work hours. (McDonalds, 2008) Teenagers are often attracted due to the so called Savers Menu as well as the internet surfing facilities are offered within restaurants. This profile of the customers therefore suggests that McDonalds offers menus which cater to the different tastes and budgets of the customers. ...
In an industry which is de-fragmented, price cuttings often becomes a compulsion for the managers however, McDonalds seems to have been able to deal with challenge. (Florissen, Maurer, Schmidt,

Related Essays

Marketing - Tiffany's & Co
Student Id. No: ……………………………………………………………. Name of the University ………………………………………………………… I hereby certify that: No part of the project was plagiarised nor have I allowed copying from my work.
7 pages (1750 words) Research Paper
Pricing and Distribution in Marketing Decisions
al, 2001). On the other hand, good distribution strategies will ensure that consumers are able to get the products at the right time and place (time and place utility) (Anonymous. However, Florissen, et al, (2001) observes that wrong pricing and distribution strategies can easily destroy corporate value than any other mistake in business.
3 pages (750 words) Research Paper
Marketing Advertising IMC Plan (Glaceau co.)
Targeting helps us to decide which segment will give the best value for money. A firm can adopt 1 of the 3 strategies to target customers 1) Undifferentiated Marketing This type of marketing does not target 1 particular segment of the market. The firm adopts one marketing strategy and tries to attract as many customers as possible through this strategy.
9 pages (2250 words) Research Paper
Competition, Marketing Mix, and Pricing
In this report, the best marketing mix tool would be selected for Maryland General Hospital with respect to the health care market of Baltimore. The pricing strategies will be discussed in this report for finding out the best pricing strategy practiced in that market and most effective for this specific organization.
5 pages (1250 words) Research Paper
Mcdonalds
The company’s segments include media networks, studio entertainment, interactive media, parks and resorts, and consumer products. Walt Disney World Company is dedicated to operating within the ethical codes concerning training, employee selection, recruitment, and offering equal opportunities to all the organizational publics.
5 pages (1250 words) Research Paper
Branding, Pricing, and Distribution
Domestic product branding Strategy Herb Holden Trucking Inc. being a trucking company needs to increase its presence across Southern New England. Expand fleet of trucks The company must increase its existing fleet of trucks that it has presently. This will enable them to have a larger number of customers they will be able to serve and hence their branding will increase automatically.
5 pages (1250 words) Research Paper
Pricing
According to the report pricing strategy is the task of the top management with the help of middle level and low level management. This is done by analyzing the local and the international market, clear method of analyzing the conditions where a successful marketing can be carried out. Pricing is the process of influential decision.
6 pages (1500 words) Research Paper
Marketing Plan Analysis (Mcdonalds dollar Menu
According to the industry news reports of U.S. the introduction of the dollar menu was an attempt on the part of the McDonald’s Corp. to augment the slow pace of sales and in this
10 pages (2500 words) Research Paper
Ground Chocolate & Co. Marketing Plan
The main conflict is the pricing strategy of the company. We have established a special niche in the industry since we offer a variety of chocolates such as milk, dark, nutty and white chocolate that are raw and organic. Our chocolate wraps are green (eco-friendly) since they can be easily recycled. We use environmentally friendly resources.
3 pages (750 words) Research Paper
Product Strategy, Pricing, and Distribution
It refers to the combination of factors contributing to the development of a valuable market position that appeals to the target market. The product strategy, prices, and distribution methods are part of that value and the way of a company promotes aids in conveying that value to the customers (Lamb et al. 2012).
2 pages (500 words) Research Paper
& Vahlenkamp, 2001). Fragmented in the sense that there are countless small food outlets which directly or indirectly competes with McDonald and offer a considerable challenge. Discounts in pricing strategy In the heat of the moments, managers when faced with strong competition often decide to offer discounts as a part of the overall pricing strategy. Discounts are often believed to increase the sales of the firm as well as give a boost to the firm’s overall revenue. However, discounts for larger period may not be profitable for the firm as this may result into reduction of the profitability for the firm. The practices of different Pizza chains during the recession period suggested that the pro-longed discounts could seriously hamper the profitability of the firm. (Mohammed, 2011) McDonalds however, has been able to use what is called adaptive pricing to offer different menus according to the overall budget preferences of the customers. It is offering savers menu to the teenagers looking to eat great food at relatively lower costs while at the same time offering other expensive menus to its business customers. Distribution Strategy McDonalds’ business model is based upon the concept of franchising under which most of its units are operated by the franchisee. What is however, important to note that McDonalds developed its distribution strategy in a manner which has been integrated as a part of its overall product offering? McDonalds was pioneer of the idea to serve

Summary

Pricing Strategy of McDonalds Co One of the key elements of pricing strategy of McDonalds is based upon the notion of delivering value to the customers. What is important therefore is the development of a perception regarding the overall value of the product in the eyes of the customers…
Author : terrenceabbott
Pricing and Distribution in Marketing Decisions for McDonalds Co essay example
Read Text Preview
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation