Marketing Plan - Research Paper Example

Only on StudentShare

Extract of sample
Marketing Plan

It is quite profitable to establish a restaurant in the area where this industry is actually flourishing. Buenos Aires has a large tourist influx each year. Not only are the tourist influx, but there several business people who travel to this busy city every now and then. The main concern for the tourists and business people from different parts of the world is the food that they will be getting in the foreign country. The marketing plan is basically for a restaurant that has to be opened in the busy city of Buenos Aires. The restaurant will be situated in the city of Buenos Aires and will provide with the high-quality food. It will not only provide with quality food but also with a place that will be full of comfort. In a hospitality industry servicescape plays a major role. It is the ambience that attracts the customers. It is the servicescape that helps the target market to relate to a particular restaurant or any other service industry. The new restaurant will be targeting the tourists and business people and also the locals. The target market is further discussed under the heading of the target market of the marketing plan. Market Segmentation For any industry, market segmentation is a really important aspect. It helps to make a clear map of the target market and helps to trace out those segments that can provide with the maximum profits. ...
Download paper

Summary

Marketing Plan for a New Restaurant Table of Contents Market for Restaurants in Buenos Aires 3 Market Segmentation 3 Target Market 4 Localization 5 Differentiating Point 5 Pricing 6 Advertisement 7 Promotions 9 Market for Restaurants in Buenos Aires Buenos Aires is the largest city of Argentina and thus provides with a very large market…
Author : eliseoblick

Related Essays

Marketing plan of the Apple company in United Kingdom
8 pages (2008 words) Essay
Marketing plan
7 pages (1757 words) Research Paper
Cable TV as Going Obsolete
7 pages (1757 words) Assignment
Marketing Plan
12 pages (3012 words) Essay
marketing plan
5 pages (1255 words) Essay
marketing plan
8 pages (2008 words) Essay
Marketing Plan
3 pages (753 words) Essay
Marketing Plan
5 pages (1255 words) Term Paper
Pret
5 pages (1255 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!