Starbucks in 2009: The Coffee Goes Cold - Coursework Example

Only on StudentShare

Extract of sample
Starbucks in 2009: The Coffee Goes Cold

Starbucks sells a premium product which based on the laws of economic these types of product have a declining demand during bad economic times due to lower consumer disposable income. This paper will analyze Starbucks Cafe. Some of the tools that will be used to analyze the company include SWOT analysis, financial analysis, alternative solutions, and recommendations. SWOT Analysis One of the strengths of Starbucks Cafe is its tremendous brand value. The company is the market leader in the industry by a wide margin. Starbucks has 16,660 outlets, while its closest competitor in the United States has less than 500 stores. The firm enjoys a huge market share advantage over the competition. The product variety of the company is another strength of the company. A third strength of the firm is its tremendous corporate social responsibility program. In 2009 Starbucks doubled its purchases of fair trade coffee and it implemented a program in which it donated 5 cents out of every sale of certain beverages towards the AIDS cause. A weakness Starbucks faces is that the coffee market has become saturated in the United States. There are over 22,000 coffeehouses in the United States. A second weakness Starbucks Cafe has is that its product is priced higher than many competitors. ...Show more

Summary

A lot of people believe that the United States is the land of opportunity. The story of Howard Shultz, founder of Starbucks, would make you believe that the phrase is completely true. Mr. Shultz after acquired the brand name Starbucks and he turned the company from a six outlet operation into the global leader in the coffeehouse industry with 16,680 outlets worldwide…
Author : eladioparisian
Save Your Time for More Important Things
Let us write or edit the coursework on your topic
"Starbucks in 2009: The Coffee Goes Cold"
with a personal 20% discount.
Grab the best paper

Related Essays

Starbucks Coffee Company Analysis
The scope of this report is limited to the United States business segment of Starbucks which is one of the three reportable operating segments of the company apart from the International segment and Global Consumer Products Group segment (Starbucks Corporation, 2012).
12 pages (3000 words) Essay
Starbucks Coffee and Its Target Audience
Though the company specializes in coffee but it has managed to integrate other products as well with the changing consumer needs and changing social trends. Starbucks follows the Italian tradition and tried to bring the Italian tradition of coffee to United States.
8 pages (2000 words) Essay
Brand Analysis
Let us take the example of Starbucks and analyze the various aspects of the brand in terms of brand promise, personality, values, attributes and identity. Before Starbucks emerged on the market of coffee shops a cup of coffee meant a cup of steaming black brew (Burks, 2009, p.01).
4 pages (1000 words) Essay
Starbucks
Starbucks has been selected by the study as a sample organization for conducting analysis on use of marketing concepts in order to design a holistic marketing strategy by organizations. Thematically the essay can be divided into three sections, 1- description of theoretical background of marketing concepts, 2- brief introduction of Starbucks and 3- relevance of marketing concepts for Starbucks.
8 pages (2000 words) Essay
Marketing and Marketing Strategy
One ought to know the pros and cons and the strengths and weaknesses that they have at odds in starting a business. They should have pithy knowledge of the target market and the potential clientele. This should be a loose paradigm to base the marketing strategies on.
5 pages (1250 words) Coursework
STARBUCKS
Should Starbucks Make The $40 Million Investment? Why? 7 C. Irrespective Of Your Answer To The Previous Question Now Assumes That Starbucks Has Decided To Go Ahead With The $40 Million Investment. How Would You Go About Evaluating Whether This Investment Was Worth Making?
10 pages (2500 words) Coursework
Starbucks
Starbucks Corporation is an American company founded in 1971. Its headquarters is based in Seattle, Washington DC. Starbucks Corporation is currently the largest coffee company and chain in the world with more than 20,000 stores spread in 62 countries. Most of its chains are found in the United States where the company has opened about 12,811 stores.
3 pages (750 words) Essay
Starbucks Coffee Company
The complete scenario related to their expansion process and the challenges faced during the course of internationalization have been determined. Conclusively, a few of the useful strategies have been recommended to the company which it could have implemented in their expansion process.
5 pages (1250 words) Essay
METHANOL CHEMICALS COMPANY P.L.C
In general, the company is engaged mainly in the manufacture of methanol of premium grade like formaldehyde. The company has earned a reputation of being a world
4 pages (1000 words) Research Paper
The development of the Chinese money market and its critical issues for future development
iberalization regime was to improve effectiveness of the money markets; make the capital markets more robust for them to effectively provide liquidities and fund for portfolios; and also to render operations in the foreign exchange market more vibrant (Mehran, Quintyn, and
12 pages (3000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT