Got a tricky question? Receive an answer from students like you! Try us!

New Zealand Tourism - Essay Example

Only on StudentShare
Ph.D.
Essay
Marketing
Pages 5 (1255 words)

Summary

New Zealand Tourism Table of Contents Summary 3 Target market segments and stakeholders 3 Role played by social marketing elements 6 Recommendations- Strategic Marketing 7 Impact of the strategies 8 Reference 9 Summary The project seeks to present the concepts of social marketing which can be used by the tourism authorities in New Zealand for improving tourism sector of the region…

Extract of sample
New Zealand Tourism

This is because people falling in the above age limit are known to make frequent visit to places and destinations. Some of the social marketing elements which could be sued for the purpose are promotional campaigns like public announcements, billboards, media events and community outreaches. The importance of video marketing and blog marketing and social networking sites could also be used for the purpose. This would allow a two way communication process between the authorities and the general public. The advantage of social marketing is that the viewers would be able to provide their views and suggestions regarding their needs and requirements based on which the authorities would be able to provide the facilities. Target market segments and stakeholders Natural disaster has great impact on the tourism and also on the economic condition of the country. Thus effective marketing strategy is very essential to communicate with people over the globe that the country is ready for business. For successfully implementing the strategies proper evaluation of the target market and the stakeholders analysis is very important for NZ Tourism. ...
Download paper
Not exactly what you need?

Related Essays

Business: Tourism and Hospitality Marketing
The growth in international trade, opening of economies and global access to information have brought increasing competition in several industries, resulting in strong consolidation and reduction of margins which has introduced the marketing strategists to an era of strict budgetary control and coordination, demanding very careful decision making with respect to where and how to spend what resources were available. In response to the constraints imposed by the globalization of markets, which often have no conventional boundaries, firms and their marketing function have become more…
11 pages (2761 words)
Ecobeach Eco-tourism Operation
The paper tells that the importance of ecotourism has been put to consideration by different environmentalists who desire to conserve the environment for the coming generations. Their efforts focus on the charitable sustainability of our surroundings. Tourism entails visiting areas where flowers, fauna and artistic traditions are the major appeals for commercial reasons. The major goal of this practice is to enhance the tourists views on the impacts of mans activities on his surroundings. It also aids in enabling people to appreciate their natural homes better. Among the activities that these…
10 pages (2510 words)
International trade
A market analysis is conducted upon Saudi Arabia to measure the political, economical, social factors which might influence the marketing strategy of Manuka Health. After careful investigation, the company plans to enter the Saudi Arabia market with the help of franchising strategy, as the franchising strategy is one of the most used modes of international expansion being more flexible in operation. Manuka Honey will promote its product through trade shows, store location and through the media, mainly print media and television. After the company has marked its presence it is going to further…
6 pages (1506 words)
Tourism websites analysis
The report also reflects the structure of marketing objectives, is prepared under the accrual, and outputs framework. Yours sincerely, Name: Executive summary The introductory part of this study shows the need for having marketing research. This is through analysis of tourism websites showing that taking a marketing research is necessary in order to formulate decisions and strategies for business success. In carrying out a marketing research, there is need to develop skills needed in seeking information about the market and marketing issues. This helps in assessing quality of information…
18 pages (4518 words)
Tourism marketing plan
There are some extremely essential services marketing strategy that Adventure out Australia can utilize to maximize its income in its business. The essay below provides several service marketing mix strategies that the company can employ to maximize its profit (Adventure out Australia website). Products For a company to be successful in a competitive market, it ought to have competition advantages over its competitors. Their products should be of high quality and attractive to potential customers. It must also provide variety of quality products to its customers (Borden 2005). Adventure…
4 pages (1004 words)
assignment2 person2
The above agencies are assisted by the Association des Hoteliers et Restaurateurs de li’lle Maurice, which is a non profitable organization established in 1973 to represent and sponsor the interests of hoteliers and restaurant owners (International Travel and Tourism, 2012). Various natural attractions form the pride of Mauritius tourist business. They vary from man-made features, beaches, interesting fauna and flora, to the culture of the indigenous people. The sub – tropical climate is also exceptionally fine for holiday seekers. Five star beach resorts and hotels that offer top class…
8 pages (2008 words)
Virgin Galactic
Ever since Neil Armstrong set foot on the moon, it has been every man’s wish to be able to do the same. Space is one of the most mystifying and romantic locations ever and knowing how hard it is to get there has only made it more sought after. But everyone cannot become astronauts. That is why Richard Branson, with his Virgin Group decided it was time common people get the opportunity to set foot into space. And with this noble thought in mind, the Virgin Group created Virgin Galactic – a company that is dedicated to taking ‘space tourists’ to their most sought after tourist spot –…
7 pages (1757 words)