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An Analysis of Corporate Social Responsibility (CSR) Planning in Toyota Motor in Europe in 2010
Pages 7 (1757 words)
An analysis of Corporate Social Responsibility (CSR) planning in Toyota Motor in Europe, 2010 Table of Contents Table of Contents 2 Introduction 3 Managing CSR Performance 4 Measuring Internal Stakeholders 5 Measuring External Stakeholders 6 Conclusion 8 Bibliography 10 Introduction With the onset of the economic slowdown during the recession period Toyota have gone through several challenges for a sustainable growth in the business environment.
Always committed to supply safe and reliable vehicles for the market the company always looked after the dynamic need of the customers and the market place together. In the process the company have great support from the stakeholders and the people related to the company who helped for this sustainable growth of the company in the competitive environment. The company is not only into development of safer car as its CSR approach but also involved into serving the people associated with the company business who provides the high quality products from the company for the growing market needs. With the global crisis of energy Toyota also looks after developing eco-friendly cars for the society and grows in hand with the environment with the safe and reliable vehicles for the society (Toyota, 2011). For an efficient handling of the Corporate Social Responsibility program the corporate team have established the CSR committee who are into the management process of the CSR departments and the promotion of the approach and help the company to implement strategies for its CSR activities. ...
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