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An Analysis of Corporate Social Responsibility (CSR) Planning in Toyota Motor in Europe in 2010 - Essay Example

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An Analysis of Corporate Social Responsibility (CSR) Planning in Toyota Motor in Europe in 2010

Always committed to supply safe and reliable vehicles for the market the company always looked after the dynamic need of the customers and the market place together. In the process the company have great support from the stakeholders and the people related to the company who helped for this sustainable growth of the company in the competitive environment. The company is not only into development of safer car as its CSR approach but also involved into serving the people associated with the company business who provides the high quality products from the company for the growing market needs. With the global crisis of energy Toyota also looks after developing eco-friendly cars for the society and grows in hand with the environment with the safe and reliable vehicles for the society (Toyota, 2011). For an efficient handling of the Corporate Social Responsibility program the corporate team have established the CSR committee who are into the management process of the CSR departments and the promotion of the approach and help the company to implement strategies for its CSR activities. The legal compliance are looked after by the core Corporate Ethics Committee and the Philanthropy Committee manages the social activities for a better reach and promotional activities which facilitates the process of long term growth for the company (Toyota-a, 2011). Managing CSR Performance The management of CSR activities for Toyota consistently looks after the improvements of the different processes for the firm. The Corporate Social Responsibility program for the company is primarily focused towards the assessment of the internal as well as the external entities for the firm. The assessment program gives the chance for the company to look after and identify the weak points of the company and evaluate strategies accordingly for midlevel and long term growth of Toyota. For a sustainable growth in the environment the company is driving its strategy in various directions. The dealers of Toyota are also supported to work along with the company in the CSR approach for delivering quality service and minimize their environmental footprints. The stakeholders are constantly working hard for the reduction of waste production and ensure less energy consumption by the vehicles. Toyota being socially responsible initiated many projects which are mainly focused towards the reduction of CO2 emission to the environment. The Sustainable Retailer program across Europe for reducing energy consumption has great impact on the society and reduces about 10% energy consumption from the retailers. This kind of activities from the firm helped the company to achieve benefits from building a strong value for the company in the society but also grow the network of its operation. The Retail program builds a stronger relationship amongst the retailers and the other stakeholders who are working closely with the company for being the Eco-Driving champion in the locality (CSR Europe, 2010, p. 24) Realizing the need to act promptly for the environmental energy crisis and the changes in the climate Toyota aims to produce the ‘zero emissions’ vehicles for the society. For a stronger approach of the concept the company has ...Show more

Summary

An analysis of Corporate Social Responsibility (CSR) planning in Toyota Motor in Europe, 2010 Table of Contents Table of Contents 2 Introduction 3 Managing CSR Performance 4 Measuring Internal Stakeholders 5 Measuring External Stakeholders 6 Conclusion 8 Bibliography 10 Introduction With the onset of the economic slowdown during the recession period Toyota have gone through several challenges for a sustainable growth in the business environment…
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An Analysis of Corporate Social Responsibility (CSR) Planning in Toyota Motor in Europe in 2010 essay example
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