StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - Heuristics and Print Advertising

Only on StudentShare
Pages 8 (2008 words)
Heuristics and Print Advertising Heuristics and how they can be used by marketers to influence consumers Understanding the psychology or the behavior of consumers is key in marketing. This is because an understanding of when, where, why and how people buy or do not buy a certain product is important in making developing strategic marketing plans that will make a product get larger market…

Extract of sample

This calls for the use of simpler methods to get satisfactory solutions. An example of this is the application of heuristics. Heuristics refers to experience-based techniques for discovery, learning and solving problems. Heuristics can also be described as simplifying strategies or rules of thumb that help people in their reasonable judgment and make guesses more quickly. Therefore, they are informal shortcuts or rules used to make daily judgments and get satisfactory solution since organizations cannot afford to spend large amounts of resources like energy, time and money on every single judgment or detail of life (Kahneman et al, 1982). Consumer behavior theories also give a good understanding of the behavioral trends among consumers and the factors that affect their decisions. Marketers combine information from these theories with heuristics so as to attain strategic marketing. The consumer behaviour theory gives a practical application of understanding the behaviour trends in consumers and thus providing a way of strategizing to influence them. The theory explains the psychological, mental, emotional, non-utilitarian or subjective aspects of consumer behaviour in making buying decisions. ...
Download paper
Not exactly what you need?

Related papers

Advertising features
consciousness of customers. In order to enhance the alertness of the customers regarding the various amenities, it is apt to hire an external advertising agency for the promotion of the activities. It can improve the growth and market share of the business thereby enhancing revenue and position of ‘Doggie Dip and Do’. Recommendations There are many external advertising agencies but as…
4 pages (1004 words)
Advertising & Consumers
and Trehan, R. (2011) as advertisement. According to Bishnoi and Sharma (2009), advertisement refers to a persuasive, normally paid for, impersonal communication on services, products or ideas through various media by a specific sponsor. The intention of the advertiser would be to spread ideas on the product and offerings, recognised by Belch, George Edward, Belch, George Eugene & Belch, M. (2006)…
8 pages (2008 words)
Print Advertisement Marketing Assignment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Introduction Products and services are promoted to the Customers by Advertising (Petley) or in other words it can be defined as methods employed by organizations and…
5 pages (1255 words)
Rhetorical Analysis of Print Advertisement
The rhetorical perspective is often quite subtle and covert and as such quite hard to detect on the fly. Herein, the various ways in which the advertiser has used will be examined with reference to the provided HP advertisement. The appeals used are mostly ethos, and pathos, appeal by association, and sentiment respectively. The poster is a picture of what could be a rocket or missile seconds…
3 pages (753 words)
Advertising promotion
The business plan for the service is that the target market will hire Darla to perform weekly errands like picking up dry cleaning and grocery shopping, or do one-off errands, such as getting shoes or watches repaired or dropping off library books. The idea is that if Darla performs these tasks, these people will be able to relax and spend more time with friends and family, and enjoy other leisure…
4 pages (1004 words)
Print Advertisement for Product
It has been observed from the advertisement that the store brands, like the Giant Eagle, have been effectively competing with the national branded products. The consumers are also seemed to be satisfied with the product available in the chain stores due to quality assurances at lower prices (Store Brands Decisions, 2012). The advertisement of the product, Giant Eagle’s Chicken Broth was located…
3 pages (753 words)
Effective Advertising
Advertising is one of the promotion tools that firms use to interact with the consumers. Known as above-the-line-promotion sometimes, it is a paid-for interaction with the customers to inform or persuade about the product the company is providing, e.g. TV or Magazine advertising. Advertisements are generally focused towards the right target market by opting for the right communication bridge i.e.…
7 pages (1757 words)