Got a tricky question? Receive an answer from students like you! Try us!

Principles of Management - Essay Example

Only on StudentShare
College
Author : zschmeler
Essay
Marketing
Pages 8 (2008 words)

Summary

Table of Contents Introduction 2 The Role of Leaders 2 Trait Leadership 3 How Leaders Motivate 5 Types of Motivation 6 Motivating Employees 3 Fallout of Poor Leadership 7 Conclusion 8 Introduction:- In a highly competitive global business and sociopolitical environment, leaderships plays a huge role in drawing motivating responses that can trigger progress and growth for organizations and countries alike…

Extract of sample
Principles of Management

Gandhi, Abraham Lincon and Napolean are examples of great leadership that led their nations forward (Ricketts). There is however, considerable debate as to what constitutes inspiring and motivating leadership. The usual suspects are personality traits, which are further subdivided into five traits, nurturing, and training, environment and heredity (Maddock and Fulton). Some of the key ingredients necessary for leadership in the new age are vision and the ability to handle new situations and adapt aptly (Maddock and Fulton). Furthermore, the presence of charisma and a good feel elicits positive responses necessary to bring about change. While one may have the personality traits, he must also understand what motivates employees and subjects and how their motivation can be aligned with the goals of the organization. The ability to empathize with the employees is one of the key factors that determine the quality and success of leaders (Freeman and Stoner). While we shall discuss what motivates employees in detail, a key motivation factor is the kind of work they are doing. This is where the leadership’s role to identify what is best for each individual employee comes into play. ...
Download paper

Related Essays

Principles Of Marketing Management Chocolate in the UK
Thorntons' website is a strong source of sales and allows customers to pick and chose chocolates. Thorntors also promotes its new products readily. Unique season based product packages such as wedding favours are also highly demanded. The company provides chocolates of various ranges including Belgian, Winter, Viennese,etc. Chocolates of various types such as milk chocolate, dark chocolate, mint chocolate, etc., are also available for customers …
12 pages (3012 words)
Principles and Management of Marketing: Toyota Motor Corporation case
The researcher states that the period of 1890 witnessed the beginning of the car industry or rather the ‘automobile industry’. This particular industry of automobiles turned out to be increasingly successful in comparison to the ‘manufacturing industry’ in UK since the past 20 years. The ‘automobile industry’ is presently considered to be one of the most significant industries across the globe. The Automobile Revolution was stated to have surfaced in the year 1982. It was in this year that the technology related to the manufacturing and operation of cars was acquired by the North…
11 pages (2761 words)
Marketing Management Principles, Practices and Religion
On the other end, faith, which happens to be the greatest provider of meaning in all people’s lives fails to register not even a single statement on the radar of nearly every mainline of marketing reading materials published in the past rigid couple of decades. This apparent and particular paradox is the systemic provider of the backdrop to this paper. Today, different analysts are examining the berthing idea of adjoining politics and religion into the broadened marketing camp. There are brief contemporary reviews of religious marketing, where analysts are undertaking comparison of politics…
14 pages (3514 words)
Introduction to Supply Chain Management
Chapter 3 is about managing the flow of materials across the supply chain. At this point, the authors try to be more specific in order to understand supply chains. They also include specific discussion on reengineering supply chain logistics, and reengineering challenges and opportunities. Then they point out that information systems and technology are key enablers for supply chain engineering. They also included the importance of time in managing the flow of materials across the supply chain. With this, one of the highlights in this section is showing the opportunities for cycle-time…
4 pages (1004 words)
Marketing Principles
The main competitor has however been Pepsi Company. The latter for instance has a market share of about 75% in the Asian market. This is compared to 25% of the coca cola company in the same market. One of the main concerns in the company has been the sharp drop in the consumption of the sugary soft drinks. The drop has been witnessed in the United States, which offers the largest market, and the United Kingdom. The major cause of drop has been health concerns. For instance, majority of people with diabetes cannot drink the normal soft drinks. In addition to that, the increased lifestyle…
11 pages (2761 words)
marketing principles
The aim of the process had to be under the management of a marketing manager (Drummond & Ensor, 2005). All these definitions are important. Marketing has to be under the management of an individual with appropriate skills to accomplish the missions set. It is a process that ensures the organization meets its objectives in terms of sales of products and services, and it is a process that has to ensure the consumer gets what he or she wants. One common idea is that it is an organizational process meant to increase profits. This could be by making the customers aware of the existence of the…
3 pages (753 words)
Marketing Principles
As noted in the report, when intending to launch a new product, market research should be carried out first in order to establish the needs of the people. Marketing messages should be tailored in such a way that the product is presented as better than other similar products offered in the market. The message should also be designed in such a way that it can positively change the behaviour and attitude of people. Table of contents 1.0 Introduction 3 1.1 Task1 3 1.2 How Nike increases customer satisfaction 5 2.1 Task 2 6 2.2 Segmentation criteria used by Nike 7 2.3 Market targeting used by Nike…
15 pages (3765 words)