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Product, Price, Distribution and Promotion
Pages 4 (1004 words)
Product, Price, Distribution, and Promotion Table of Contents Product, Price, Distribution, and Promotion 1 Table of Contents 2 Introduction 3 Intensity Level 3 Marketing Mix 3 Product 3 Price 4 Place/Distribution 5 Promotion 5 Conclusion 6 References 7 Introduction In the age of increased work pressure and large scale environmental pollution healthcare industry has emerged as one of the most important segments.
The choice of market assumes significance considering the high economic growth of the nation as well as the demand for quality healthcare in the nation. Intensity Level India emerges as one of the most favorable destinations for setting up a healthcare unit for cardiac ailments because of the huge market size. A research reports currently values the Indian healthcare industry at about 34 billion US dollars. This value is expected to reach up to the tune of 40 million dollars by the end of 2012. In addition to this the burgeoning population of the nation also adds to the profitability of the Indian market. In addition the lack of facilities with the government hospitals acts as a lucrative opportunity for the private sector considering the fact that approximately 80 percent of the healthcare spending is being done by the private sector in the nation (PricewaterhouseCoopers, 2007, p.1-2). Marketing Mix Product The proposed cardiac super specialty center would have all the aspects that would provide world class treatment facilities. The hospital would have a narrow breadth with regards to the product offering and would only focus towards cardiac and heart ailments (Berkowitz, 2006, p.218, 219). ...
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