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Essay sample - Marketing mix of Coca-cola in the United Kingdom and the United States
Pages 12 (3012 words)
Marketing Mix of Coca-Cola in the United Kingdom and the United States Contents Marketing Mix of Coca-Cola in the United Kingdom and the United States 1 Contents 2 Introduction 3 Company Overview 3 History 3 Micro Environment 5 Bargaining Power of Customers (medium) 5 Threat of New Entrants (low) 5 Treat of Substitute Products (medium) 6 Bargaining Power of Suppliers (low) 6 Competitive Rivalry within an Industry (medium) 6 Macro Environment 6 Political 6 Economic 7 Social 7 Technological 7 Environmental 8 Legal 8 SWOT Analysis 9 Strategy Analysis 9 Customer Service 9 Advertising techniques 10 Recommendations 12 Conclusion 12 References 13 Introduction Company Overview Coca-Cola is a multinat…
Two sets of factors influence the marketing mix of a corporation: the micro- and the macro- environments. These factors differ between the United States and United Kingdom despite the similarities between the two countries. This report examines the differences between Coca-Cola in these two countries and the way that this affects the corporations marketing mix. Marketing at the global level has become increasingly popular as economies become more turbulent and international markets open up. However, as companies enter into the global market there are many factors to take into account that differ between the country where the product was initially marketed. This essay will examine the marketing mix employed by Coca-Cola in two countries, the United States, where the brand was first developed and the United Kingdom. ...
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