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Define consumer benefit, market segment and market size of a theatre (for a real case)
Pages 4 (1004 words)
Running head: CONSUMER BENEFIT, MARKET SEGMENT, AND MARKET SIZE OF A THEATRE Consumer Benefit, Market Segment, and Market Size of a Theatre Insert Name Insert Grade Course Insert Tutor’s Name 06 September 2011 Consumer Benefit, Market Segment, and Market Size of a Theatre Consumer benefit is the value offered to the consumers by the products and services being sold to them by Hopgood theatre.
Consumer Benefit Consumers of a particular product seek to identify products that would benefit them and satisfy their needs through knowledge of product attributes, which include brand image, brand perceptions, brand personalities, and brand characteristics (Whaling and Michigan State University, 2007). Consumers are constantly seeking products that would satisfy their unlimited needs with the maximum outcome benefit they can get from the product. The outcomes however vary from satisfaction of needs to getting solutions to particular problems and reduction if not elimination of frustrations. The attributes of a product are meaningless to a consumer if the outcome benefit they are seeking cannot be achieved from purchase of the product. The outcome benefit that the consumers are seeking to benefit from usually carries the rational and emotional component. The purchaser may at times not be the end user of the product but still goes ahead to seek a product that will help him or her achieve price and solution benefit. Hopgood have regular customers such as the local council and other companies who hire rooms for meetings and training of their staff. ...
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