Consumer Benefit Consumers of a particular product seek to identify products that would benefit them and satisfy their needs through knowledge of product attributes, which include brand image, brand perceptions, brand personalities, and brand characteristics (Whaling and Michigan State University, 2007). Consumers are constantly seeking products that would satisfy their unlimited needs with the maximum outcome benefit they can get from the product. The outcomes however vary from satisfaction of needs to getting solutions to particular problems and reduction if not elimination of frustrations. The attributes of a product are meaningless to a consumer if the outcome benefit they are seeking cannot be achieved from purchase of the product. The outcome benefit that the consumers are seeking to benefit from usually carries the rational and emotional component. The purchaser may at times not be the end user of the product but still goes ahead to seek a product that will help him or her achieve price and solution benefit. Hopgood have regular customers such as the local council and other companies who hire rooms for meetings and training of their staff. The company representatives responsible for hiring focus on the outcome benefit to their end users rather than just hiring a room. Market segmentation is basically based on the product benefit, and customer characteristics relation. Customers with specific needs and characteristics seek to benefit from specific products that match their situations (Evans, O'Malley, Maurice, and Patterson, 2004, pg 179). The functional benefits that consumers of Hopgood theatre achieve from their products are measured in terms of time and place with which the product is available, the duration that the services last and the prices with which the products are purchased. The shows being offered by Hopgood may be repeated in other theatres in other countries and the prices are normally the same although Hopgood may charge slightly higher in venues located in the cities as compared to regional venues. Purchasers of goods achieve higher degree benefit with lower prices as compared to products with slightly higher prices although the venue of the shows levels up the price factor. Shows of its own kind are desired by many consumers of Hopgood considering the fact that the shows may not be repeated elsewhere. A variety of shows offered are highly appreciated by Hopgood product purchasers who have the opportunity of choosing from a list all current shows with prices charged for each show that is available on their website. Psychological benefit is also an important outcome that customers of Hopgood seek for when purchasing a product. This benefit enables the purchaser to achieve a pleasant feeling of acquired value for money and self worth. Customers seek to purchase goods that will enable them achieve the highest level of psychological satisfaction to build their own self-esteem and boost value for the products. The outcome is the benefit of the products they use and consume to satisfy their needs. Market Segment Market segment focuses on particular customer characteristics that differentiate one group of customers from another group. Customer profile is the determining factor that differentiates market segments of Hopgood theatr
Running head: CONSUMER BENEFIT, MARKET SEGMENT, AND MARKET SIZE OF A THEATRE Consumer Benefit, Market Segment, and Market Size of a Theatre Insert Name Insert Grade Course Insert 06 September 2011 Consumer Benefit, Market Segment, and Market Size of a Theatre Consumer benefit is the value offered to the consumers by the products and services being sold to them by Hopgood theatre…
This growth has taken a previously niche market into a broader market of different consumers based on changing procurement models with supermarkets, club stores, and local grocery retailers adopting organic and health food supply chain elements to satisfy consumers.
Nearly all the most influential food markets, big shopping malls and entertainment centers comes under location in the downtown area of Adelaide and is the primary source of attraction for the people living in the suburbs around. Therefore, an estimation and postulation that Onkaparinga is the best possible area can prove to be influential for the potential customers of Hopgood’s and Noarlunga centre is a bus interchange and a business centre for Onkaparinga.
Operation Market Garden.On August 1st 1944 Montgomery first approached President Dwight D. Eisenhower about the strategy of a “single thrust advance by his own 21st Army Group” which would be supported by First US Army under Major General Courtney Hodges.
The unsuspecting customers can buy the tickets because they want to go to the game but at the end of the day, the team will discover that the tickets have been fraudulently obtained. Indeed, they cannot blame the customers who have bought the tickets but their image is soiled.
The other objective was to analyze if the company has achieved its vision of becoming the leader of the worldwide alcohol industry.
France which was the main target market for the company over the past few years has been faced with decline in consumption of alcohol products.
Market size is the number of consumers and retailers of Hopgood theatre products and services in a specific market.
Consumers of a particular product seek to identify products that would benefit them and satisfy
The author analyzes the customers for the IntensCare product, including the hospitals and clinics that have wards for patients needing intensive care units. These include hospitals that treat chronic diseases and victims of violence. Any slight change in price will lead to more than proportionate change in quantity of IntensCare products demanded.
t and survived a market downturn in the 1980s courtesy of diversification and creating an alliance with Creative Aquatics which ultimately gave the parent company a firmer grip of the recreational facilities market. Creative Aquatics provided aquatics programming and technical
4 pages (1000 words)Case Study
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