Integrated Marketing communication: Consumer behavior and factors affecting on decision-making
The consumers are considered unique in their own ways, and the uniqueness is reflected in their consumer patterns and purchase process.
Consumers usually receive the needed stimuli to trigger the need for something from both the surroundings as well as the assorted viewpoints of the marketing approaches for various goods and services. The consumers respond to these stimuli through the purchase or failure to purchase the product that had formerly been acknowledged. In the steps of receiving the stimuli from the surroundings or the promotion stratagems of the presented goods and services, and providing a suitable response to the same, the consumer has to make a resolution on whether to acquire or not purchase (Hayden, 2009, 12).
Consumer Involvement Examples from UK Food and Drinks Industry
Consumer involvement can be considered to be a tool that helps to explain the disparity in the mental, and physical strive of a consumer with the decision he or she makes on whether to purchase a product or not. Consumer involvement can be seen as a concept that plays a central part in stimulating consumer motives. Involvement may imply the rank of superficial individual significance induced by stimuli within a certain circumstance. This means that the aspects of an entity, a product and a situation all merge to establish the consumer’s motivation to procedure product correlated information at given phase. ...