StudentShare solutions
Triangle menu

Analysis of Marketing Environment - Research Paper Example

Free

Extract of sample
Analysis of Marketing Environment

Executive Speaking is currently not directly targeting this burgeoning class but it should. Despite the birth rate being relatively low at 12.33 per 1000 population (http://www.indexmundi.com/australia/birth_rate.html), Australia still has a significant younger generation. Australia also has a wide variety of immigrant population which has settled here from all over the world including Asia, Middle East and Africa. A lot of these immigrants come in at middle to high level management positions and are often required to do public speaking. Executive Speaking plays a very important role in training these managers so they are eloquent and confident enough to communicate with the Australian audiences. 1.3.2 Economic Training for public speaking, especially of senior management, is not available to every company due to cost constraints. Executive Speaking offers a great service, but at a high price tag. In this day and age of cost cutting, most companies are unable to spend on executive training. However, in 2009, the Rudd government declared that Australia is the only advanced economy in the world which was not in recession (Tindall 2009). This was mostly due to the interdependence of the Australia and China economies and the intrinsic self-reliance and financial resilience of Australia, according to the OPEC. This means that companies are operating in a healthy economy and have healthy cash flows. Recent figures at the Trading Economics website (http://www.tradingeconomics.com/australia/gdp-growth)

Check these samples - they also fit your topic

The Body Shop Marketing Plan Analysis
Dame Anita founded the Body Shop Company, which is located in the United Kingdom, in 1976. Today, this company operates in 61 countries across the globe, with close to 2 500 outlets.
18 pages (4500 words) Research Paper
International Marketing Environment
The strategies of the local government have great impacts on any trade or business undertaking. In the same way, the government has a great role to play in the development of international trade market. The international trade barriers raised by governments include restrictions on business expansion, higher taxes and formalities, and the long delay for the licensing and permission.
4 pages (1000 words) Research Paper
Marketing: Analysis of SustainU
Hence the company claims to bring back jobs of textile industry which were outsourced from USA to third world countries like India and China. SWOT Analysis SWOT analysis may be defined as a strategic planning method which can be used to evaluate the strengths, weakness and opportunities and threats associated with a particular business idea.
6 pages (1500 words) Research Paper
External Environment Analysis: Coca Cola Company
The company has a product line that includes over 2,700 diverse items and operates in almost all the countries in the world (Deichert, 2006). The primary goal of the company is to develop soft drink concentrates and syrups to be sold to bottling companies that include the prime beverage distribution system in the world.
5 pages (1250 words) Research Paper
Marketing
The role of effective marketing campaigns and use of proper marketing mix are very important in successful marketing of a product. Companies launch effective marketing campaigns and make a good use marketing communication tools to create awareness among people about the newly manufactured products and services.
6 pages (1500 words) Research Paper
Assessment Task2 an individual report on international marketing environment assessment
The factors are economic, social, cultural, financial, technological, legal and political forces. Having done a thorough study of these factors, it can be said that these factors facilitate international trade, business and marketing significantly. The international marketing environment in Australia is very flexible which encourages foreign companies to formulate effective marketing strategies and implement the same in the country.
8 pages (2000 words) Research Paper
LE-PEST C analysis (Business Environment)
These are actually acronyms for analyses of the environmental factors that might affect business operation and expansion in future. They are; What each of the factors analyzes will be discussed in detail in the subsequent text. Since business environment in the U.K is greatly changing, LE-PEST C analysis has to be carried out thoroughly and conclusions and recommendations made accordingly.
7 pages (1750 words) Research Paper
External Environment Analysis: Coca Cola Company
Besides developing its products, the company is also responsible for marketing them. Their mission is to refresh people, provide
5 pages (1250 words) Research Paper
Financial and marketing analysis
The analysis is made by highlighting the investment, income and loss of the company and it also indicates the change in the mentioned phenomena with the passage of time. Hence, the evaluation of financial analysis takes into consideration review of all the vital financial
12 pages (3000 words) Research Paper
PESTEL, SWOT, Competitor environment and market environment AND sales , market share , profits , costs , customer profile , effectiveness of the marketing mix AND marketing objective and new product idea
With the merger of Cambrian Airways, British Overseas Airways Corporation, Northeast Airlines and British European Airways, the company British Airways was formed. The government of UK owned the company for the first thirteen years. The organization became
12 pages (3000 words) Research Paper
show that the Australia economy witnessed 1.2% less growth in the first quarter of this year. This was primarily due to the flooding in Queensland in late 2010 and early 2011 which led to much destruction in the coal producing regions, thus undermining the coal exports of the country. The GDP slowed down resultantly in March 2011, said the Australian Bureau of Statistics (http://www.abs.gov.au/ausstats/abs@.nsf/mf/5206.0). But overall, the country has witnessed a steady GDP growth over the past couple of decades, bearing the fruitfulness of the country’s key revenue generating assets of its mineral and natural resources. This shows that the economic prosperity of the country will remain steady; Businesses will organically grow. These facts are in favour of Executive Speaking as its target market remains economically sound. 1.3.3 Social and Culture Australia has a rich mix of Capitalists and a big blue collar working class (Graetz & McAllister 1994). The Australian people are very progressive and forward thinking. They understand the need of having effective communication in businesses, especially when it comes to the public speaking needs for the senior managers. The traditional European links of the Australian people have dampened over the years, mainly due to immigrants. The immigrants form a large chunk of the population now and shape the local culture. They are educated and skilled people, occupying good positions in the workplace. Despite their different background, they understand the need for confidence and articulation; they need public speaking skills but are more anxious due to their different accents and body language. They need proper training. There are also many more women in the workplace at higher level positions, who need a stronger

Summary

Marketing Environment Analysis 1.3.1 Demographic The clientele of Executive Speaking comprises primarily of managers and business heads who are at the top tier of the organizational hierarchy. These people are typically in their mid 40s to early 50s. Seeing as how majority of the Australian people fall in the age category of 15 to 65 years and as a whole is ageing, this means there is a significant population of potential clients for the company…
Author : oralglover
Analysis of Marketing Environment essay example
Read Text Preview
Comments (0)
Click to create a comment