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Analysis of Marketing Environment
Pages 3 (753 words)
Marketing Environment Analysis 1.3.1 Demographic The clientele of Executive Speaking comprises primarily of managers and business heads who are at the top tier of the organizational hierarchy. These people are typically in their mid 40s to early 50s. Seeing as how majority of the Australian people fall in the age category of 15 to 65 years and as a whole is ageing, this means there is a significant population of potential clients for the company.
Executive Speaking is currently not directly targeting this burgeoning class but it should. Despite the birth rate being relatively low at 12.33 per 1000 population (http://www.indexmundi.com/australia/birth_rate.html), Australia still has a significant younger generation. Australia also has a wide variety of immigrant population which has settled here from all over the world including Asia, Middle East and Africa. A lot of these immigrants come in at middle to high level management positions and are often required to do public speaking. Executive Speaking plays a very important role in training these managers so they are eloquent and confident enough to communicate with the Australian audiences. 1.3.2 Economic Training for public speaking, especially of senior management, is not available to every company due to cost constraints. Executive Speaking offers a great service, but at a high price tag. In this day and age of cost cutting, most companies are unable to spend on executive training. However, in 2009, the Rudd government declared that Australia is the only advanced economy in the world which was not in recession (Tindall 2009). ...
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