Product, Price,Distribution, and Promotion - Essay Example

Only on StudentShare

Extract of sample
Product, Price,Distribution, and Promotion

India emerges as one of the most favorable destinations for setting up a healthcare unit for cardiac ailments because of the huge market size. A research reports currently values the Indian healthcare industry at about 34 billion US dollars. This value is expected to reach up to the tune of 40 million dollars by the end of 2012. In addition to this the burgeoning population of the nation also adds to the profitability of the Indian market. In addition the lack of facilities with the government hospitals acts as a lucrative opportunity for the private sector considering the fact that approximately 80 percent of the healthcare spending is being done by the private sector in the nation (PricewaterhouseCoopers, 2007, p.1-2).
The proposed cardiac super specialty center would have all the aspects that would provide world class treatment facilities. The hospital would have a narrow breadth with regards to the product offering and would only focus towards cardiac and heart ailments (Berkowitz, 2006, p.218, 219). Apart from separate wings like emergency, and outdoor, the hospital would also have dedicated Intensive Cardiac Care Units, High Dependency Units that would be equipped with latest machinery and equipments. In addition to equipments the hospital would also have quality paramedical staff including qualified nurses and attendants to regularly cater to the patients. Highly expert doctors would be kept as specialists for different ailments related to cardiac problems. In addition to this the hospital would also have tie ups with leading hospitals abroad and would have video conferencing facilities that would help the doctors to consult expert doctors from across the globe. The hospital would also have outdoor facilities for the patients. The hospital would have a 24 hour dedicated emergency facility for catering to any emergency. Specialized trauma care centers would also be established to cater to patients suffering from severe trauma.
The new healthcare ...
Download paper

Summary

There have been numerous scientific discoveries in the healthcare sector with advanced medical facilities for patients. The…
Author : vrodriguez

Related Essays

Place, Promotion and Price Strategies ZTE Computer Tablet Market Entry in the US.
“According to leaked screenshots leaked by an Amazon source of its internal inventory management system Alaska, and published by Cult of Android, the Kindle Fire is on its way to outselling even the Apple iPad” (Barbara, 2011).
...
10 pages (2510 words) Research Paper
Place, Promotion and Price Strategies. ZTE Computer Tablet Market Entry in the US.
This makes the product life cycle management a very important function of the business.
...
11 pages (2761 words) Research Paper
Product, Price, Distribution and Promotion
The choice of market assumes significance considering the high economic growth of the nation as well as the demand for quality healthcare in the nation. Intensity Level India emerges as one of the most favorable destinations for setting up a healthcare unit for cardiac ailments because of the huge market size. A research reports currently values the Indian healthcare industry at about 34 billion US dollars. This value is expected to reach up to the tune of 40 million dollars by the end of 2012. In addition to this the burgeoning population of the nation also adds to the profitability of the...
4 pages (1004 words) Essay
Channels of Distribution and IMC Promotion/Budgets
Therefore, the services are provided with the assistance of highly mobile employees. Team of couriers and executives will reach the target market by scooters or other vehicles. Central office involves dispatching point, call center, coordination facility, and information provider. Therefore, additionally to the administrative functions, the central office is intended for ensuring the efficiency of the services provided. It provides information concerning working hours of the supermarkets and drugstores, traffic jams and bypasses, etc. IMC Promotion Plan The primary objective of the promotional...
4 pages (1004 words) Research Paper
4 Ps (pace, price, promotion, production) analysis
Remember, a wrong approximation of just one aspect can cost the company dearly.
...
4 pages (1004 words) Research Paper
Product and Price
The core product cannot be touched because it is not the tangible physical product. It is the benefit that customers will get from using the WBC’s product. The actual product is the physical product produced WBC. Finally, the augmented product is the intangible part of the crystal clear, granite filtered mountain water. It is the added value of the product which can be in the form of the after sales services provided by WBC after making purchases. Another value is the customer service support provided by the company.
...
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!