To create awareness about a healthy lifestyle should be the focus of its strategy and the sales would automatically follow. Regular monitoring is essential to know where the strategy is moving. 1. Company History Started in 1886, Coke was marketed as a tonic containing extracts of cocaine and caffeine-rich kola nut until 1905 (Bellis 2011). As the popularity of soda fountain declined, the company released the “New Coke” formula in 1985. Today more than one billion drinks of Coke are consumer every day. In 125 years of its existence the company has developed more than 160 low and no calories drinks in its range of products (The Coca-Cola Company 2010). It currently has more than 500 brands and is available in more than 200 countries across the world. Coke now plans to launch an energy drink in the UK market and since the market is already saturated, it has to evaluate the market characteristics, which would help the company to formulate the marketing strategy. 2. Environmental Analysis 2.1 Economic Analysis The UK is one of the most globalized countries and its economy is the sixth-largest economy in the world. The UK has a GDP of 1.353 Euro or 23.300 Euro per inhabitant, which is the European average (Senior Watch n.d.). The UK has the opportunity to invest at the national as well as the individual level. The UK economy is just recovering and hence even short-term tax imposed on soft and energy drinks could jeopardise the fragile economy recovery (BSDA 2011). The food and drink sector represents over 15% of manufacturing turnover and employment (IfM 2010). Its output was not affected even during the recession. The weekly earnings of people employed in this sector are above average and the job tenure is over nine years; the sector has only 6% temporary workers. 2.2 Social Analysis The wealth of an individual elderly person in UK is high (Senior Watch n.d.). The education level of the people is also high in UK. Obesity levels are very high in UK. Almost two in every adult in the UK are overweight. The quality of food and drink, as well as the sedentary lifestyle has been identified as the reasons for overweight in UK (EMIS 2008). UK soft drinks consumption has gone up by 4% since 2009 as per chart shown in Appendix A. People are keen to include daily exercises and workout because of this the health and energy drinks market has high growth potential. 2.3 Political analysis The UK does not have a President and historically most British governments are composed of ministers from a single political party although at times there is a small opposition party (Darlington 2011). Generally the UK enjoys high political stability and hence the regulations for sectors such as food and drinks sector would not change drastically. The three parts of the UK have their own local administration and responsibilities. 2.4 Legal and regulatory analysis Since soft drinks contain high caffeine levels and since their popularity is growing, the BSDA (British Soft Drinks Association) has released a code of practice stating how the drinks should be labeled and marketed so that consumers have all the information. The labels are also expected to carry the statement, “Not suitable for children, pregnant women and persons sensitive to caffeine”
Executive Summary Coca-Cola, a popular carbonated soft drinks company has presence in over 200 countries and 160 brands to its credit. The company now plans to launch energy drink in the UK market. It enjoys brand equity but its credit rating is affected. Nevertheless, due to obesity concerns being high in UK, the external environment in UK is conducive to launch of its new product targeting the young, health-conscious consumers…
The method is designed to detain the vehicles’ movements so as to keep the rental car business and the driver safe in the event of an accident. These external cameras help to record any movement that occurs near and around the cars. It is also considered to keep the driver safe for insurance reasons so that insurance premiums will get reduced.
In this report, the marketing plan of Creations for You has been presented. The situation analysis suggests that marketing for wedding services is becoming lucrative because people want to organize memorable functions without having much focus on costs. Rather than visiting the different service providers for wedding arrangements, people prefer hiring a planner which may organize everything for them.
Soft drinks may further de categorized under carbonated drinks and non-carbonated drinks (Daft, 2010). The major players in the soft drinks industry are Coca Cola and Pepsi, which virtually command more than half of the market. In essence, the products from the two companies occupy large shelf space, often covering more space than real food products like meat and dairy.
Management puts a company on the lead to goal achievement. Management is key when it comes to company reputation since the way management handles its operations, earns a perception from employees and other shareholders. Coca-Cola is a global company that manufactures a variety or soft drinks, tea, bottled water and sport juices (Lopez, 2012:7).
The economic recession has facilitated a significant shift in the consumer buying trends. This has triggered and affected the finical stability of bottled water category. It is imperative to note that, environmental issues immensely affect Fiji Water Company.
The study will offer a marketing plan for a newly developed Wine Bar in Sweden. Wine bar business is one of the profitable businesses around the world. A potential crowded place is required in order to establish a wine bar business. Finch wine bar is trying to enter in the potential and competitive Swedish wine market.
In this report, marketing strategy for Dr. Thunder is presented which would help the brand to acclaim nationwide promotion. Dr. Thunder is a soft drink brand offered by Wal-Mart in its stores. As the brand is cheap therefore there are less number of factors to be considered by customers at the time of purchase.
The author states that the recent economic downturn has made the current consumer base to change the grocery-shopping trend. The current customer base includes young singles; younger childless couples and mile aged childless couples. On equal measure, the current target audience includes the married women with children and busy mothers.
The Coca Cola Company is the leading beverage Company with a portfolio of $20 billion brands.They are leading provider of ready-to-drink coffees as well as teas, juice drinks and juices, and sparkling beverages across the world. The Company at present provides more than 1000 low-calorie and no-calorie products across the globe.
10 pages (2500 words)Term Paper
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