The mascot of the store Ronald McDonalds is a global icon. He has been instrumental in the firm’s ability to achieve the highest market share among kids in the industry. The organization has a huge customer base that allowed the store to serve 64 million customers on a daily basis (Aboutmcdonalds, 2011). The financial performance of the company in 2010 was outstanding. The net income and net margin of the firm in 2010 were $4,946 million and 20.54% respectively. The product variety of the company is excellent. This provides the customers with many eating alternatives to choose from. The company just like any other business has weaknesses. One of the weaknesses of McDonalds is that it competes in an extremely saturated industry. There are approximately 160,000 fast food restaurants in the United States. A second weakness of the firm is that a lot of its food products are not nutritional since they have high contents of fat. As the industry leader the company is a target of its followers who often include anti-McDonald’s campaigns in their advertisements. The high cost of acquiring a McDonald’s franchise has become a weakness that will make it harder for the company in the future to find a large pool of franchisee applicants. The organization also charges extremely high royalties. Franchisees have to pay a 12% royalty on sales and a 4% advertising fee. This means that the franchisee gets to keep only 84% of the revenues generated by the store. There are opportunities that McDonald’s can capitalize on to continue to achieve growth and prosperity and to improve the brand value of the company. The firm can increase its product offering to include more products that have lower fat content. The use of wheat flatbread and tortillas can be used to add several healthy products that can attract dieters, diabetics, and healthy eaters. Another opportunity for McDonalds is to create a new customer reward program. The new customer reward program would give its customers a 6% food credit for future purchases. The creation of this program would beat the best program in the industry which is the Burger King’s BK reward which gives customers in certain states and US territories a 5% credit towards future purchases (Mybkrewardscard, 2011). A growth opportunity for the company is mobile food trucks. McDonalds should design and aggressively market mobile McDonald’s food vending trucks. These food trucks would offer a limited McDonalds menu. Two advantages of offering these trucks are lower franchisee entry cost and lower operating costs. Distress in the US and global economy is a threat to McDonalds. The rising unemployment in the United States is decreasing the disposable income of its citizens. The unemployment rate in the United States in August of 2011 was 9.1% (Tradingeconomics, 2011). When the population has lower income people spend less money eating outside of home. The trend towards healthier eating is another threat to McDonalds. Fast foods are by nature an unhealthy meal. Another threat to McDonalds is increased education among the population about the health dangers of high consumption of red meats. High consumption of red meat increases risk of cancer, heart disease and it lower life expectancy (Brody, 2009). Competition McDonalds faces direct and indirect competition from many sectors. There are thousands of fast food restaurant competing in the fast food industry. Many cafes, bakeries, mobile food
SWOT Analysis McDonalds has many strength and virtues that have helped the company become an extremely successful fast food restaurant chain. McDonald’s is the industry leader in the fast food industry both in terms of size and revenues. The company generated global revenues of $24,075 million in 2010 (Yahoo, 2011)…
This research aims to evaluate and present differences in the United States of America and India cultures, lifestyles, marketing strategies, products, economy and also the brand and share growth of McDonald. The differences are not only political and economic but mainly social, cultural, religious and also the background of the geographical locations.
This is because the organization’s management has the opportunity of realizing its targets and the way the targets can be achieved. Analyzing the organization’s strengths, weaknesses, opportunities and threats gives any organization the go ahead about what must be done and when it has to be accomplished.
The present report would analyse the business strategies of McDonald’s and suggest a set of plausible recommendations for the organization to maintain sustainability. 1.1 History Development and Growth McDonalds is one of the most renowned brands of the world with the brand being ranked as 10th in the list of most admired brands and the best in its product and service category in the Fortune’s list of top 100 most admired brands (CNN Money, 2011).
McDonald’s has been in business since 1955 (Encyclopedia, 2005). The success of the McDonald’s brand is based on getting as many customers to return to the store. McDonald’s serves nearly 64 million customers daily. To spread the McDonald’s brand the firm has penetrated as many countries as possible around the world.
The Navajo people who are also known as the Naabeeho or Dine are American indigenous population who live in North America in the south west of the USA. The Navajo tribe has a large population of more than three hundred people. The tribe is recognized by the federal government in the USA.Their political system consists of an independent governing body.
This is because talent management determines directly, the extent of employee competence, motivation and productivity. Likewise, it is only through proper talent management that an organization such as McDonald is able to recruit, nurture and consolidate the much needed talent as a resource critical to the realization of organizational goals.
This is mainly because of the way this was conducted. Most importantly, the nature and effects of slavery of the people of black descent in North America is a highly controversial topic of study in all of the American history. Although most scholars have gone out of their ways to study the topic of slavery in North America, these have recorded varying information concerning the nature and implications of slavery in North America; therefore, a high level of disparity exists in their different researches.
North America covers an area of about 24,709,000 square kilometers, which makes up about 4.8% of the planet’s surface or close to 16.5% of its land area. Based on 2008 statistics, estimates indicate that 529 million people live across 23 independent states, which constitutes 7.5% of the human population.
Although the campaign shows McDonalds’s confidence in its procedures and operations that can only come when a company’s practices are really environment friendly and conforming to the standards desired by the people, yet the campaign can
The company is using all major social networks effectively for the promotion of its products. This paper analyses the digital marketing strategies of McDonalds through social networks such as Facebook, Twitter, Instagram and YouTube.
McDonalds has an official
5 pages (1250 words)Research Paper
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