Marketing plan for the healthcare entity (smoking campaign) - Assignment Example

Only on StudentShare

Extract of sample
Marketing plan for the healthcare entity (smoking campaign)

This essay discusses the negative impact of smoking to human health. Again and again, many people including the younger generation have become addicted to this extremely dangerous habit. Smoking not only endangers the health of the one who is actually doing it, it also affects the people surrounding the smoking individual. Smoking addiction, passive smoking, and cigarette smoking in public areas are serious matters, which have to be addressed at this point. In the UAE, cigarette smoking is one of the primary causes of lung diseases and death. While there have been reports of increasing rate of smokers in the country, the ages of individuals involved in this unpleasant practice have been getting younger. To address the issue, Healy, et al. has inferred that the challenge for health promotion strategists is to seek for messages, delivery strategies, and techniques that will concentrate on the worsening issue of cigarette smoking and properly link it with the identified targeted areas. The appropriate communication channel has to be identified to reach out to the youth population. There have been reports that in the United Arab Emirates (UAE) and in other Middle Eastern countries, ages of people who have been developing certain lung diseases have been getting younger. In the UAE, lung cancer has been identified a common illness among the male population, as well as in other Arab countries. ...
Download paper

Summary

The research hopes to address the issue on cigarette smoking and spread awareness of its risks to human health. The negative effect of cigarette smoking excuses no one; thus, it has to be stopped for the sake of the majority. …
Author : denesiklenny

Related Essays

MARKETING PLAN
are creating the new plan, all details of the  company’s existing electronics marketing plan are to be considered irrelevant. The intent is  that current strategies, practices, etc., will be considered for relevance and possible  continuance only after your new plan has been presented to and is understood by top  management.  Given:  Company G’s team of engineers and designers have developed a line of top-quality small  appliances, and through concept and prototype testing, they have shown that the visual  design features are very appealing to potential buyers and give a distinct...
10 pages (2510 words) Essay
Marketing plan for the healthcare company (nursing home service)
It is evident from the study that demographic structure has always played substantial differences among countries. Current demographic structure consists of two major categories. First is the ageing population of the countries and second is the young population of countries. Many underdeveloped and developing countries are facing issues related to the sizes of demographics in their countries. Underdeveloped and developing countries generally do not have such infrastructure. Lack of education, inadequate healthcare services, lightning problems, destruction of natural resources, lack of means of...
15 pages (3765 words) Assignment
Marketing Plan
Furthermore the report has also presented the marketing strategy by which Philip Morris can grab the intended market segment. Finally the report has also highlighted some of the contingency plans as well as the budget for the coming three years. Table of Contents Tobacco Consumption 4 Philip Morris: A Brief Introduction 5 Situation Analysis 5 Industry Analysis 5 Market Characteristics 7 Consumer Analysis 8 Competitor Analysis 8 Product Offerings 9 SWOT Analysis 9 Market Research and Information 10 Marketing Strategy 11 Missions and Values 11 Marketing Objectives 11 Financial Objectives 11...
12 pages (3012 words) Assignment
Social Marketing: Campaign Analysis
Social Marketing incorporates the transfer of information from higher authorities down to the common individual to warn and inform against the vices that the society normally presents to its members. The vices constitute drinking and driving, racial discrimination and abuse of the weaker gender. Social Marketing aspect is normally placed to favor the target audience and in most cases seizes to generate profit to the marketer (Ewing, 2001, p.5). The key influences of the campaign are usually aimed at delivering conscious teachings to the market warning against the vices that are upheld by...
4 pages (1004 words) Assignment
Marketing Campaign for Ocean Spray
In its recent practices, Ocean Spray intends to launch its product by using OrbitTM Easy Open lid with new design of bottles and canes in Australian market during Christmas. In the London’s market, Ocean Spray wants its modified products to be launched during the Christmas process. Promotion Mix Promotion mix is, in this paper, used to describe the features of OrbitTM Easy Open Lid. Procedure of launching the new modified products in the market by Ocean Spray has been described in the mix along with a few effective measures to promote the product. With this concern, the aspects of price,...
4 pages (1004 words) Essay
marketing plan
This is because Carl’s Jr. was selling the same type of hamburgers but at half the price. Others offer that the accompaniments that were served with the hamburger, mustard/mayo sauce on potato roll to be specific resulted to the failure. The mega campaign which failed was also partially blamed for the product failure as it targeted the adult population only. Still, some customers offer that the high calorie in the burger was the reason behind the product failure to capture the market. Background McDonalds is undoubtedly one of the fastest growing companies in the fast food industry, which is...
5 pages (1255 words) Essay
DESIGN A MARKETING PLAN FOR A HEALTHCARE(RADIOLOGY) RELATED PRODUCT
Factors such as form, purpose, close alternatives, substitutes, and their brands are some of the variables that customers may focus on while making the decision to purchase a product. In marketing, companies try as much as possible to investigate the variables that customers seek from a product and try to integrate this in the final product. However, no company exists in the market place without competition and this makes the quality and price variables uniform to some level. Companies in the quest of attracting and maintaining customers use marketing through which they promote and offer...
8 pages (2008 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!