Marketing plan for the healthcare entity (smoking campaign)

Marketing plan for the healthcare entity (smoking campaign) Assignment example
Masters
Assignment
Marketing
Pages 16 (4016 words)
Download 0
Marketing Plan Outline 1.0 Introduction 1.1 Purpose / Marketing Objectives 1.2 Background The Marketing Plan (Anti Smoking Campaign) 2.0 Marketing Summary 3.0 Situational Analysis 4.0 Marketing Analysis 4.1 SWOT Analysis 4.2 Methodology 5.0 4 C’s of Marketing 5.1 Consumer Wants and Needs 5.2 Cost 5.3 Convenience 5.4 Communication 6.0 Budget 7.0 Implementation /Action Plan (Preliminary Plans) 8.0 Discussion and Conclusion 9.0 Reflection on Customer Relations and Marketing 10.0 Key learnings from the literature 11.0 Relevance of literature to experience 12.0 Insights 1.0 Introduction Much has been said with regard to the essence of marketing…

Introduction

(cited in Barnes, 2001, p.71), marketing is a social, managerial process "by which individuals and groups obtain what they need and want," through means of establishing and exchanging products and values. In the promotion of a campaign, specifically in a healthcare model, it is crucial to develop the most suited marketing plan. This task is certainly difficult to implement; the campaign itself must have substance in order for it to become known and influential. 1.1 Purpose / Marketing Objectives This hospital establishment has decided to launch a healthcare campaign that will target to ease the worsening of such a dilemma because of the increasing rate of patients whose sickness is primarily caused by smoking cigarettes. Using The SMART (Specific/Measurable/Attainable/Relevant/Time-Bounded) objectives, the management has formulated the following objective. The hospital's center for lung diseases, in cooperation with the management, will launch an Anti-Smoking Campaign to help lessen the detrimental effects of smoking, and spread the awareness on its potential health risks. ...
Download paper
Not exactly what you need?

Related papers

MARKETING PLAN
are creating the new plan, all details of the  company’s existing electronics marketing plan are to be considered irrelevant. The intent is  that current strategies, practices, etc., will be considered for relevance and possible  continuance only after your new plan has been presented to and is understood by top  management.  Given:  Company G’s team of engineers and designers have…
Marketing plan for the healthcare company (nursing home service)
Old aged people have to face certain types of problems when they are at home. At this crucial stage of life, where they need support from family members, they instead become a burden and hurdle for them in their busy life. People are often busy in their education and businesses and therefore no one has enough time to spend with the senior members of their home. For this purpose, old age nursing…
Marketing Plan
Furthermore the report has also presented the marketing strategy by which Philip Morris can grab the intended market segment. Finally the report has also highlighted some of the contingency plans as well as the budget for the coming three years. Table of Contents Tobacco Consumption 4 Philip Morris: A Brief Introduction 5 Situation Analysis 5 Industry Analysis 5 Market Characteristics 7 Consumer…
Social Marketing: Campaign Analysis
Its use has been applied on main health issues and campaigns against domestic violence. This paper seeks to talk on two advertising campaigns and application of the Social Marketing strategy in their implementation. Violence against women- Australia says no Message This campaign seeks to eradicate the injustice that women face from the powerful entities that normally affects their participation in…
Marketing Campaign for Ocean Spray
In its recent practices, Ocean Spray intends to launch its product by using OrbitTM Easy Open lid with new design of bottles and canes in Australian market during Christmas. In the London’s market, Ocean Spray wants its modified products to be launched during the Christmas process. Promotion Mix Promotion mix is, in this paper, used to describe the features of OrbitTM Easy Open Lid. Procedure of…
marketing plan
This is because Carl’s Jr. was selling the same type of hamburgers but at half the price. Others offer that the accompaniments that were served with the hamburger, mustard/mayo sauce on potato roll to be specific resulted to the failure. The mega campaign which failed was also partially blamed for the product failure as it targeted the adult population only. Still, some customers offer that the…
DESIGN A MARKETING PLAN FOR A HEALTHCARE(RADIOLOGY) RELATED PRODUCT
Factors such as form, purpose, close alternatives, substitutes, and their brands are some of the variables that customers may focus on while making the decision to purchase a product. In marketing, companies try as much as possible to investigate the variables that customers seek from a product and try to integrate this in the final product. However, no company exists in the market place without…