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Project on Recent Developments in Marketing Management - Essay Example
Author : rosenbaummaggie
Pages 6 (1506 words)
Project on Recent developments in marketing management By Student: Professor: Course: Date: University, State, City (please place all data on the title page) Marketing management is one of the most important elements of any type of business. The role of marketing management is focusing on the practical application of different kinds of marketing techniques and managing the marketing resources and activities…
Some advanced features have been added to the marketing management techniques by the companies which helped them to bring their business in front of global people. Some recent developments in marketing management offer various opportunities in business which contributed a lot for future. The recent economic crisis has been faced by almost all the companies who are involved in global businesses and that is the main reason why the companies are trying to bring some developments in their marketing management techniques (Lee, 2001). Most of the companies were dependent on manual marketing techniques like newspaper, Television advertising, radio etc but it was found that the companies were only able to attract their local customers through these marketing techniques and they were able to promote their products in local people. It was quite difficult for them to reach the potential customers of other countries and they were facing trouble in their business. The modern marketing techniques are mostly based on internet. Internet is a great source to reach global people at a very low cost. The modern inventions of search engines have changed the way to find information related to every business a lot. ...