Harley-Davidson has pursued the concept of creating and maintaining relationships with customers to a surprising degree, making it an integral part of their business model, with great success. It is more than just a motorbike that the company offers its customers; instead…
s world-famous as an American icon, offering an extremely wide range of Harley-Davidson branded products, including both practical and stylish clothing as well as accessories and merchandise.
One way that Harley-Davidson connects with its customers is through the Harley owners club. This is supported financially by the company and is the largest club of its type in the world. The presence and activity of the club serves as a way of advertising and connecting both owners of Harley’s and those who see them with the brand. The club gives a large feeling of comradeship and connectedness to those who ride together even though they are often strangers. The club gives the opportunity for members of the company to interact with customers on a face-to-face basis, as well as for the customers to interact with one another.
The brand is not the only way that Harley-Davidson builds customer relationships. Another way is through value. Value is an important part of any customer-business relationship, the customer needs to know that what they are buying is worth the money, and that it will last. Harvey-Davidson promotes the concept of value for their motorbike. Their advertising campaigns often focus on the durability and the image of the motorbike, showing a rider driving past just after showing a boat or another vehicle type breaking.
2. A value proposition relates to the concept that the product is of higher value than competing products in the same market. Value can be described as the benefits derived from the product minus the cost, where the cost also includes the risk. When it comes to owning a Harley, the costs can include costs of running, storing and maintaining the bike, however these are similar if not identical costs as for competing companies. The company focuses on ensuring that their bikes are of good quality, and that they do not require excessive repairs, as a consequence not requiring as much cost in this area. However, this is not their main focus in ...
Cite this document
(“Video case Harley-Daivdson Study Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.net/marketing/457413-video-case-harley-daivdson
(Video Case Harley-Daivdson Study Example | Topics and Well Written Essays - 500 Words)
“Video Case Harley-Daivdson Study Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.net/marketing/457413-video-case-harley-daivdson.
For an entrant in the industry to be successful it must have an effective strategy formulation to lead and anticipate competitive changes in this rapidly growing industry. Like Microsoft, a large portion of the company’s revenues are spent on research and development to sustain its competitiveness.
The theory advocates for positive reinforcement. It explains how behavior is best modified by deciding what behavior pattern is desired. After this, a manager can select and use the stimulus that produces the wanted behavior. In this case, a motivational stimulus can be anything that results in a change of behavior.
The financial crisis affected not only the financial institutions but also a majority of other private and public organizations operating both internationally and domestically. The current economic and financial position of a corporate organization has been studied on this paper to prepare the decision criteria for the company.
The primary is the falling profitability, low liquidity ratio, high debt ratio, and lower market valuation. The company needs to look at solutions to improve its falling profitability. First it should look at improving the cash position of the business. To decrease the debt-equity ratio is to improve the profitability of the company.
Known for their top-of-the-line motorcycles, Harley-Davidson is an American company that has been renowned worldwide. Harley-Davidson as a brand is among the most valuable in the world. Harley-Davidson's image, which has been built on passion for motorcycling, quality craftsmanship, and innovation, has been often tagged as an all-American icon in the world.
Harley Davidson is a premier brand in the motorcycle industry and has a market share of approx. 55% in US and 25% in other parts of the world. In 2005, HDI shipped 329,017 Harley-Davidson brand motorcycles, up from 317,289 in 2004. In addition, HDI manufactures and sells Buell motorcycles, of which HDI shipped 11,166 units in 2005, up from 9,857 in 2004.
On the other hand, the fighting falcon is superior in terms of fighting readiness. They have supersonic speeds and capable of multirole features. The design was intended to be a foil meant for bomber jet, with scouting assets and a
1 Pages(250 words)Case Study
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Case Study on topic Video case Harley-Daivdson for FREE!