StudentShare solutions
Triangle menu

McDonald's Corporation Marketing - Research Paper Example

Nobody downloaded yet

Extract of sample
McDonald's Corporation Marketing

McDonalds was established in the year 1955 by Ray Croc in USA as a retailer of snack foods like burgers. The company since then has grown by leaps and bounds with the company presently having its dedicated presence in about 118 diverse nations across the globe and an attractive product offering that includes famous products like Big Mac, Mc Nuggets, Quarter Pounders etc. McDonalds has about 33000 restaurants across the globe that provides the best experience at largely affordable price to the customers. McDonalds serves its customers through a dedicated employee base of over 1.7 million active employees who are determined to provide the best experience to the customers with a touch of excellence to satisfy the needs of the customers (McDonalds, 2011). The mission statement of the company is “be our customers' favourite place and way to eat”. ...
This was essentially a drive in restaurants that provided snack items for individuals on the drive. However after a few years this restaurant was closed off an official McDonald’s restaurant brand was launched in 1955. The restaurant met with good success and eventually sold 100 million burgers by the end of the third year into the business. By the year 1963 there were about 500 restaurants operating under the McDonalds brand name. Subsequently the company went public in the year 1965 with IPO of 22.5 US dollars as the price of a share. After three years the company went about to launch the product Big Mac that is one of the most popular burgers made by the company. The year 1981 marked the entry of the company in the international markets with the company making a foray in Spain, Denmark and Philippines. The company regularly launches new innovative products in its category to attract and retain customers (McDonalds-a, 2011). The business strategy of McDonalds involves a franchisee system under which the company expands through a network of franchisees located across the globe. These franchisees sell products under the banner of McDonalds. The franchisee model of the company is essentially in line with the firm’s strategy of thinking globally and acting locally. The franchisee is essentially a local partner and has considerable knowledge about the local market and consumer behaviour. This helps the company to add local tastes and flavours in the products as well as in the branding and marketing communications strategy. Under its franchising strategy McDonalds invests in aspects like real estate and the local partner is involved in store maintenance. In return the franchisee provides a fee to the ...Show more

Summary

MCDONALD’S Corp Contents 1 Introduction 3 1.1 History Development and Growth 3 2 Strategic analysis 5 2.1 Mission, vision and values 5 2.2 SWOT Analysis 6 2.3 Porter’s five force model 7 2.4 Organisational structure 10 2.5 Span of control 11 2.6 Franchising and subsidiary 11 2.7 Change in company’s strategy 12 3 Conclusion and recommendation 12 Reference 13 16 1 Introduction The present era of globalization has rendered a situation in which business organizations are essentially trying out new business strategies to create efficiencies in their business and create a competitive advantage…
Author : kerlukeeula
McDonalds Corporation Marketing Research Paper essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"McDonald's Corporation Marketing Research Paper"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

McDonald's company in the world. History and business
This research aims to evaluate and present differences in the United States of America and India cultures, lifestyles, marketing strategies, products, economy and also the brand and share growth of McDonald. The differences are not only political and economic but mainly social, cultural, religious and also the background of the geographical locations.
22 pages (5500 words) Research Paper
Strategic Plan for McDonald's Corporation
This is because the organization’s management has the opportunity of realizing its targets and the way the targets can be achieved. Analyzing the organization’s strengths, weaknesses, opportunities and threats gives any organization the go ahead about what must be done and when it has to be accomplished.
10 pages (2500 words) Research Paper
Marketing Research Paper
In the first part of the paper I will cover the lessons learned in the last three weeks including what happened during the simulation, the types of decisions that I was asked and discuss the results of those decisions. The first lesson that I learned pertained to a sampling universe and how it should be established.
2 pages (500 words) Research Paper
Marketing Research Paper
Though some of the challenges into penetrating new international markets may be based on regulatory measures in the markets, a large number of challenges are derived from the organizations, their processes, and their production environments. Such includes managerial, organizational, and technological factors (Kumar and Addie, 2006).
7 pages (1750 words) Research Paper
Marketing Research Paper
Further, information can be used to assess marketing actions that can be beneficial to the organization and to monitor the marketing performance. In addition, information can be important in the decision making development to the company. Research in marketing concept involves the generation of information useful in the process of decision making (Wren, Stevens & Loudon, 2006).
3 pages (750 words) Research Paper
Internet Marketing Research Paper
According to World Fact Book, the total number of internet users as of 31st December, 2011 were 2,267,233,742. The stats even show that during the year 2000, the total number of internet users were only 360,985,492 (internet world stats, 2012). This shows that the total number of users within a period of eleven years increased by 528.1%.
5 pages (1250 words) Research Paper
Defining Marketing Research Paper
A business organization’s financial accomplishment is dependent on discreet efforts of marketing in conjunction with accounting, operational, and other duties of the business. Marketing depends on bringing together four components: recognition, choice, and product development: price determination of the product: choosing a channel of distribution to reach the location of the client: and formation and realization of a strategy of promotion.
3 pages (750 words) Research Paper
Marketing Management Research Paper
The focus of the report is to show via any organization what marketing is, how this organization uses marketing strategies and techniques, why marketing is essential to Hennes & Mauritz AB and how its use of marketing has changed and will change in the future.
19 pages (4750 words) Research Paper
Marketing Research Research Paper
The tremendous growth of technological advancement has become the driving force of contemporary industries. The diffusion of the internet has revolutionized the business arena. The use of the Internet is changing high-tech marketing overnight while different industries have been trying to use it as part of their marketing strategy.
28 pages (7000 words) Research Paper
Mcdonald's Marketing Campaign 2012
Although the campaign shows McDonalds’s confidence in its procedures and operations that can only come when a company’s practices are really environment friendly and conforming to the standards desired by the people, yet the campaign can
2 pages (500 words) Research Paper
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment