Coca Cola

Coca Cola Research Paper example
Undergraduate
Research Paper
Marketing
Pages 4 (1004 words)
Download 1
The Coca-Cola Company is one of the oldest manufacturers and sellers of soft drink beverages mainly include the cola drinks. Dr. John Pemberton developed the Coca-Cola® syrup on May 8, 1886 and this the foundation day for Coca-Cola Company. …

Introduction

Dr. John Pemberton developed the Coca-Cola® syrup on May 8, 1886 and this the foundation day for Coca-Cola Company. Since its inception, the cola drink became one of the most famous and largest selling non-alcoholic beverages. The rapid popularity of cola drink of Coca-Cola Company had led to expand its market in international boundaries and in every international market its performance has been applaudable. With the passage of the company kept introducing many innovative beverages other than cola drinks. In the process, the Coca-Cola Company was led by a number of efficient decision makers like Roberto Goizueta and Warren E. Buffett who have contributed towards the value growth of the company. This paper mainly deals with case of Coca-Cola Company when it was led by the veteran Mary E. Minnick, the “Executive Vice President and President of Marketing, Strategy and Innovation” (Forbes, 2011). Based on the given case study, multiple aspects like innovations and product development strategy and in this process the role of Mary E. Minnick will be discussed. Question 1 Describe and evaluate Coke’s marketing and innovation strategy transformation designed to position the company on the cutting edge of consumer trends. During 1980s and '90s, the Coca-Cola Company was the global leader of non-alcoholic beverage company and had portrayed itself as one the best blue chips companies. ...
Download paper
Not exactly what you need?

Related papers

Coca Cola in the Australian soft drinks market
Coca-Cola Amatil is one of the dominant market players in the Australian soft drinks market. It is the largest manufacturer and distributor of soft drinks and non-alcoholic beverages in Australia, which command 72 percent of the market. The Coca-Cola Company owns a minority interest in Coca-Cola Amatil. Coca-Cola Amatil's managing director is Terry Davis, and the board chairman is David Gonski.The…
Coca-cola Enterprises
In this regard, the aim of the paper is to present a critical analysis of Coca-Cola Enterprises’ code of business conduct in terms of incorporating the three key components which exemplify the organisation’s values and adherence to business ethics. Critical Analysis of the Code Following a search for the organisation’s code of conduct, one oriented towards the stakeholders of the company was…
Coca Cola Marketing
While Coca-Cola remains mindful of all its responsibilities, its constant endeavor is to maximize long-term returns to the shareowners. As an organization, Coca-Cola takes due care about people's health and well-being. The company aspires to make a positive difference in people's lives. It also seeks to help them lead active and healthy lifestyles. The company not only supports programs that…
Coca-Cola Environmental practices.
It is all a means of advertisement and promotion but has been popular for several decades. It has become a leader among branding and includes the bottling of more than just Coca-Cola but also soft drinks and Vitaminwaters so to appeal to not only those whom drink soda, but also for those who wish to drink decaffeinated beverages and other non-carbonated drinks. …
coca cola
John Pemberton died within two years of invention and the brand was then purchased by Asa Candler in 1889. The beverage was initially sold at 5 cents for each glass in Jacob’s Pharmacy. The company expanded its operations mostly within 1900 to 1920. The marketing strategy of Asa Griggs Candler has helped the product to lead the market of soft drinks all throughout the twentieth century (“The…
coca cola
One such brand that can be sold to people in having health benefits are product lines from the well-known Coca Cola Company, which boasts of more than 3,500 and continuously increasing number of products, and gains further brand strength due to its strong involvement with consumers through various media collaborations, well-established corporate social responsibilities, and continued expansion to…
Coca Cola
As a point of departure, it is imperative to begin by explaining the meaning of advertising so as to be in a position to gain a clear understanding of the concept of an advertising campaign. “Advertising is described as any paid form of non-personal presentation of ideas, goods or services by and identified sponsor,” (Kotler & Armstrong, 2010, p. 450). On the other hand, an advertising…