Coca Cola - Research Paper Example

Extract of sample
Coca Cola

Dr. John Pemberton developed the Coca-Cola® syrup on May 8, 1886 and this the foundation day for Coca-Cola Company. Since its inception, the cola drink became one of the most famous and largest selling non-alcoholic beverages. The rapid popularity of cola drink of Coca-Cola Company had led to expand its market in international boundaries and in every international market its performance has been applaudable. With the passage of the company kept introducing many innovative beverages other than cola drinks. In the process, the Coca-Cola Company was led by a number of efficient decision makers like Roberto Goizueta and Warren E. Buffett who have contributed towards the value growth of the company. This paper mainly deals with case of Coca-Cola Company when it was led by the veteran Mary E. Minnick, the “Executive Vice President and President of Marketing, Strategy and Innovation” (Forbes, 2011). Based on the given case study, multiple aspects like innovations and product development strategy and in this process the role of Mary E. Minnick will be discussed. Question 1 Describe and evaluate Coke’s marketing and innovation strategy transformation designed to position the company on the cutting edge of consumer trends. During 1980s and '90s, the Coca-Cola Company was the global leader of non-alcoholic beverage company and had portrayed itself as one the best blue chips companies. ...Show more

Summary

The Coca-Cola Company is one of the oldest manufacturers and sellers of soft drink beverages mainly include the cola drinks. Dr. John Pemberton developed the Coca-Cola® syrup on May 8, 1886 and this the foundation day for Coca-Cola Company. …
Author : pwuckert
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Coca Cola"
with a personal 20% discount.
Grab the best paper

Related Essays

Coca Cola in the Australian soft drinks market
There are 22477400 people in Australia living in eight different regions. This provides sufficient market for the soft drink manufacturers in Australia. Australian consumers consume about 2.75 billion litres of soft drinks and each Australian drinks about 119 litres of non-alcoholic beverages annually.
19 pages (4750 words) Case Study
Coca-cola Enterprises
The historical origins of Coca-Cola can be traced back to 1899 (Coca-Cola Enterprises, Our story, 2012). Its successful existence for more than a century can be attributed to the organisation’s firm belief in conformity to ethical, moral and legal standards as embodied in their code of business conduct (CBC) (Coca-Cola Enterprises, Code of Business Conduct, 2012).
10 pages (2500 words) Essay
Southwest vs. Jetblue Airlines
The regulatory body of the industry is the Federal Aviation Administration (FAA), which provide operating standards and guidelines as well as enforcing the regulations and punish the offenders. Air is the fastest mode of transport, which connect both short and far geographies.
4 pages (1000 words) Essay
Coca Cola Marketing
The company intends to be a great place to work for its employees and at the same time be a highly effective, lean and fast-moving organization. Coca-Cola strives to maintain lasting relationships with its suppliers and customers. As a responsible citizen of the society, the company works for the betterment of the communities that it operates in.
3 pages (750 words) Essay
Coca-Cola Environmental practices.
Domestically, Coca-Cola has designed a line of merchandise that features polar bears and many of these items are collectible. In fact, Coca-Cola paraphernalia has been a nostalgic collectible for several years as there are people all over the world hunting down items that are vintage but boast the company’s name and logo.
3 pages (750 words) Essay
Red bull
&production Strategy (ERCC Model) 14 Rationale for Proposed Solution &Strategies 14 Recommendation & Implementation 15 References 16 Introduction: Red Bull The energy drink “Red Bull” is manufactured by an Austrian company named Red Bull Gmbh which was established in the year 1987.
16 pages (4000 words) Assignment
Business Marketing
Due to the impact of the external environmental factors the marketers have to think about changing the designs, functionality and specifications of the products. In case of product positioning in the international markets the marketers usually have two options such as the straight extension and adaption.
5 pages (1250 words) Essay
Coca cola
Coca Cola, which is also known as Coke, is manufactured by Coca Cola Company. The company is headquartered in Atlanta, Georgia. It was intended to be used as a medicine. It was found in late 19th century by John Pemberton, a pharmacist in Columbus, Georgia.
5 pages (1250 words) Essay
Coca cola
This implies that for many people, it is essential to remain healthy in order to feel secure and fulfilled. As such, many products sold today can also be marketed to bring additional health benefits, as well as already catering or appealing to people of more basic needs such as food and water.
5 pages (1250 words) Essay
The consumers of Coca-Cola
In this case, particular attention is put on Coke Zero’s advertising campaign in order to establish how it is intended to influence the buyer decision process. The New York Daily News states that “In its continuing efforts to draw a distinctly male consumer base, Coke Zero has launched a new ad campaign and defends men's right to “guys-being-guys.”
9 pages (2250 words) Essay
Amazon web services
This, in turn, helped businesses to get to the markets faster. Unlike competitors that charged an upfront fee and subscription fee, AWS adopted the pay-per-use pricing that helped its customers to save substantial costs. Amazon’s pay-per-use
1 pages (250 words) Case Study
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT