Social Commerce and Consumer Motivations/Involvement - An UK fashion industry.

Social Commerce and Consumer Motivations/Involvement - An UK fashion industry. Literature review example
Masters
Literature review
Marketing
Pages 19 (4769 words)
Download 0
Social commerce and consumer motivations or involvements are most important concepts in recent marketing world. These two concepts are interlinked and they are enormously affecting the buying and selling behaviors of consumers and producers respectively…

Introduction

This paper focuses on the conceptual explanations of social commerce and consumer motivation, their relations and their effects on UK fashion industry. Social commerce: Social commerce and consumer motivation/ involvement comprise brand new marketing strategies. These new evolving market strategies are widely used by producers of all kinds of brands and products. Social commerce is the new emerging field of commerce and marketing. It is concerned with connecting buyers and sellers through social media such as online media. Purchase and sale of different products and services are performed online. Social media and network is used for social interactions and for making useful contributions to users (Sau-ling LAI, 2010, pp.39-40). Social commerce is an element of electronic commerce or e-commerce (Schneider, 2011, p.15). The concept is widely utilized for social commerce sites, such as Facebook, Groupon, LivingSocial, Twitter, YouTube, LinkedIn etc. and in many other sites. Social commerce is the most rapidly adopted element of marketing and e-commerce strategy (Wiener, 2009, p.2). Social commerce has everlasting reliance on oral or written promotion as well as advertising of products and brands which is popularly known as word of mouth marketing. David Beisel and Steve Rubel have developed the concept of social commerce. ...
Download paper
Not exactly what you need?

Related papers

International Marketing: Fashion Industry
There is a certain group of people who love fashion and they love wearing fashionable clothes. Fashion industry depends upon those people who love fashion, who love wearing fashion. There were many fashion designers in past and many of them are now coming up with their new trends and ideas (Institute for Manufacturing University of Cambridge, n.d.). The global textile industry has been evolving…
The role of social networking in building strong luxury fashion brands among the young customers in the UK
Further, many researchers carry out measurement of data. The research can gather data using several methodologies. The methodologies include letting selected U.K. research respondents answer a questionnaire. The questionnaire may include a yes or no question. The current research includes a yes or now research question. The questionnaire may include letting the U.K. research respondents rank…
Development proposal for UK Fashion footwear retailer
There are substitutes within the UK for retail shops for footwear that Light Feet Ltd must be aware of. A list of the footwear retailers in the UK that would be substitutes for Light Feet Ltd’s substitutes are listed below. 1. Wynsors World of Shoes 2. BananaShoes 3. Barrats 4. Schuh 5. Daniel Footwear 6. Jones Bookmakers Key Note (2012, p. 1) points out that the UK footwear market demonstrated…
analysing online consumer shopping motivations for luxury products
Internet provides several advantages to the customers, for instance, easy availability of information, facility of product and price evaluations and convenient assessment of offerings among others. The number of customers purchasing through online and the amount being paid have been on the rise. Each day more and more people take the leap to purchase online. Several organisations desire to…
analysing online consumer shopping motivations for luxury products (Methodology)
Research Methodology This part of the study discusses the methodology which has been adopted for addressing to the research topic (Perry, 1998). The research has been made related to the topic ‘whether online shopping motivates the customers towards purchasing luxury products’. This part of the study would be sub divided into various segments, each part displaying some specific portion of the…
hair care industry: consumer behaviour
Hair has been perceived as a visual representative of attitudes for many consumers. It represents their values and heritages. Shampoos, hair oils, conditioners among other segment the hair care market. Loyalty by customers towards this industry has not yet been established to its potential. Marketing skills and the technical expertise are the key determinants towards the growth of a company. The…