The Walt Disney Company

The Walt Disney Company Research Paper example
Undergraduate
Research Paper
Marketing
Pages 7 (1757 words)
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The Walt Disney Company (Name) (Tutor’s Name) (College/University) Table of Content 1. Introduction II. Steve Jobs’ influence on Walt Disney III. Management of Digital Age Corporation IV. Job’s influences on Disney’s product planning V. Media convergence benefits Disney VI…

Introduction

The company was later reincorporated in 1929 as Walt Disney Productions, Ltd, and it became a publicly-traded company in 1938. The company became a leading American animation industry before it was diversified into live-action film production, television, and travel. The Walt Disney Company is well known for its Walt Disney Pictures Group and presently it is one of the leading studios in Hollywood. The Walt Disney has formed a $7 billion agreement with Pixar Animation Studios where Steve Jobs is the Chief Executive Officer and 50.6% owner. On the strength of this deal, Jobs will become the largest shareholder at Disney and acquire a major position in its director board. This alliance ensures the collaborated business operation of both Pixar and Disney animation studios. Management experts opine that this acquisition would assist the Disney to continue its dominance in American animation industry. Presently, both the Disney and Pixar possess considerable managerial strengths which offer prosperous future for the integrated operations. This paper will evaluate the scope of the Disney-Pixar alliance by focusing more on different aspects of this acquisition strategy. Steve Jobs’ influence on Walt Disney Steve Jobs who is blessed with an innovative brain is the co-founder of Apple Inc; whereas, the Disney has already gained a good stature among its customers across the globe. ...
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