Answer 4 questions - Assignment Example

anies keeping records of supplies requisitions by employees needed for use in their jobs such as stationary, new toners for printers, and a coffee machine perhaps. There are a number of approaches in which marketing research can be classified. Among those classes there are three most significant approaches each of which differ from each other in terms of purpose, questions and exactitude of the proposition. 1. Exploratory Research: Exploratory research is usually conducted for a problem that is yet to be defined.

This type of research provides an insight into the problem in general and helps determine effective research design and data collection method to identify the problem. for instance establishing the relationship between advertising and sales in the beer industry. 2. Descriptive Research: Descriptive research is conducted to acquire statistical data and characteristics of the subject of research in a descriptive form such as discovering the ways that people who live in apartments actually use vacuum cleaners, and identifying cleaning tasks for which they do not use a vacuum cleaner or Identifying target market demographics for a shopping center located in the borough of Queens. 3. Casual Research: Casual research explores the effect of one variable onto the other.

For instance Testing the effect of the inside temperature of a clothing store on sales of coats. In this type of research both primary and secondary data is used. Primary data s collected to address a specific research objective. While Secondary data is already present but was not collected for solution of the problem at present such as estimating the 5-year sales potential for Cat-Scan machines in the borough of Queens. It may be of some help to the problem at hand but was not intended for it in the first place.

“Comment on: A radio station broadcasts the following message during a syndicated rating service’s rating period: “Please fill out your diary” (which lists what media the