How Saturated the DVD Market Has Become - Case Study Example

 The case study sheds light upon how saturated the DVD market has become, there are new players who have made their entry and as a result of this the already saturated market has become even more saturated now. This paper will shed light upon some really important developments which will be crucial in the future. The case notes that Electronics manufactures tracked HD TV adoption by consumers as a critical component to the development of the blue-laser DVD market. What other factors might need to be considered when analyzing the future development of the market?

  The future development of the market will mainly depend on innovation; the company who manages to come up with new things will become the market leader. Blue ray discs may not perform well because the blue ray players are quite expensive, people may be reluctant to buy blue ray players at a hefty price. It will also be great if companies can offer more space in a disc, it again comes down to innovation and reliability. Making a disc with more space is really difficult; the durability of the disc is another important factor.

People will surely buy these discs if they can offer more space and if they are durable. Everything is becoming HD these days so it is important to make discs which can hold and play HD quality movies with a decent speed. Making scratch free discs is also a good idea to lure more customers into buying these modern day discs. These are some really important points which can give a company an edge and having an edge over others is always beneficial and profitable. Compare and contrast the various features of both DVD formats.

If you were a manager at Toshiba what steps would you take to ensure that the HD DVD format won the standard battle against the Blu-Ray DVD? The blue-laser process is common to both the DVD types; the protection of the disc has been shrunk by the Blue-ray developers. HD discs have more capacity and a better scope of watching HD videos and other related content. The HD DVD format has not been altered much, the protective layer has not been meddled with and it has been left as it was. HD DVD is the next big thing there are no two ways about this, the picture quality is impeccable and a normal DVD can never match HD DVD but everything comes down to price.

HD DVDs are way too expensive and not too many people would be willing to buy it. Normal DVDs can score over HD DVDs when it comes to price. If I were the manager of Toshiba I would employ the strategy of market penetration, similar products already exist in the market hence this strategy must be employed. Blue–Ray DVDs are way too expensive; I would cut down profits and make HD DVDs cheaper. This will make the sales of HD DVDs better and the word of mouth would travel and HD DVDs would become much popular than what they are now.

I would also ask the quality team to work on the durability of these HD discs so that they again score over Blue–Ray DVDs, these are two ways with the help of which HD DVDs can score over Blue–Ray DVDs. As an Electronics manufacturer what steps do you take to compete against any new standards that might arise (i.e. streaming video)? As a manufacturer I would try my best to shut as many illegal websites as possible, streaming videos illegally is on the rise and many internet users visit such websites in large numbers but at the end of day it remains illegal and a crime.

Alternatively, I will also work on making my products better. I would not be reluctant to spend money on innovation because innovation is the key. Better products can only be made after putting your heart and soul into it, the research and development team is largely responsible when it comes to making products better than what they currently are now.