Extract of sample Peter Alexander Promotional Plan
It is evidently clear from the discussion that target audience is subdivided into three categories. Differing products are to be designed for each target market. The markets include teenagers, young adults, couples, and kids. Members of all of these audiences shall be satisfied via product differentiation. The marketing mix of the Peter Alexander shall be representative of its overall strategy. Products shall be designed in ways that are differentiable and aimed towards the specific target market. Placement shall be done strategically and strong third-party ties with distributors shall be ensured to ascertain the timely distribution of products to customers all across the country. Promotion shall be done through ATL and BTL. The cost-effective medium of internet shall be the key communication strategy as it can attract customers immediately online and does not add much to the costs. The firm shall use creativity by using the image of Peter Alexander as the brand persona and exploiting the internet for this purpose. Peter Alexander is an exclusive brand of nightwear that has operations centralized in Australia. Peter Alexander, the man himself, personifies the brand and serves as a symbol for the company. The company has a high brand equity with its followers due to the exclusivity showcased by Peter Alexander. The brand idea came into being when Peter bought a pair of Pajamas in Hong Kong. He was startled by the way in which he was attracted towards them and wanted to identify ways to make these products appeal to other people around him. Today Peter Alexander is one of the top sleepwear brands in Australia and from an online business, it has expanded into stores and continues to operate online.
This essay presents the promotional plan that aims to increase the awareness of the brand to potential customers that may not be aware and create interest towards the brand for new adopters or people who are not used to wearing trendy sleepwear…
Include your finalised communication matrix. • Provide/display at least one example of a communication tool to internal personnel that describes sustainability policies, outcomes expected, activities to be undertaken and responsibilities assigned; for example, poster or bulletin.
Its brand loyalty is proven. It has a customer base that spreads across plenty of cities in Australia and Newzealand. Online availability of products plays a key role in the company’s success. This promotional plan aims to increase the awareness of the brand to any potential customers that may not be aware, create interest towards the brand for new adapters or people who are not used to wearing trendy sleepwear, reinforce the brand to brand loyal customers who form major portion of the sales, and all these points shall eventually add up to increase demand for the products of peter Alexander.
P4 MKT Table of Contents Table of Contents 2 Promotional Plan of TelePacific 3 Message 3 Advertisements 3 Media Calendar 7 Newspapers 7 Magazines 7 Outdoors 7 Internet 8 References 9 Bibliography 10 Promotional Plan of TelePacific This study is all about the promotional strategy of TelePacific Communications which would help in creating awareness about its products amongst the target customers.
It is one of the most vital tools essential in planning and enables organizations to launch a product or to increase its awareness in the market successfully. It also enables marketing professionals to act upon visions created through completing a well-choreographed marketing schedule.
Correspondingly, the communication plan developed through the study will be assessed in this essay in a comprehensive manner. Communication Plan Communication plan is the scientific process as well as the art for reaching targeted customers by using different communication channels of public relationship, experience and advertising (Somers & Nelson, 2001).
However, serious cautions have been taken by the people who smoke regular cigarettes and therefore led to a consequent reduction on number of customers willing to purchase and smoke cigarettes. In this case, the product for launching with this promotional plan is Shisha but for marketing and trading purposes is it marketed as Shishaah.
This will enable the market to enjoy a high level of freedom and flexibility of wireless connectivity through the ImaJet with Bluetooth.
Aside from the significant rise in sales of personal computers, the new ways by which PC owners has also stimulated demand for peripheral supports and components.