Zara’s performance can be observed to be outstanding in the way it manages its operations timing in meeting the ever-changing demands of the customers. The company is in a “cutting edge”, capable of designing, manufacturing and delivering new styles of clothes and receiving “full price on 85 percent of its products”1. The present research focuses on a study on the Zara Spanish Clothing Company reflecting on the market that it serves, its competitiveness and the associations of its competitive measures with its supply chain facilities. Market Characteristics Where Zara Company Serves: Zara Clothing Company has grown very fast in Europe thereby increasing its share in the market that is characteristic of following the concept of “fast fashion”2. Manufacturing clothes in Spanish clothing companies involve higher costs of production than other companies that are competitors producing clothes in other countries like China and India. However, according to Zara, their productivity, lower costs of sales and distribution and flexibility pay off for the higher costs of manufacturing and production3. Considering the apparel market, studies reflect that Europe has a share of around 34 percent of the total market in comparison to United States’ 29 percent and Asia’s 23 percent. This signifies the rate of increasing population and their spending capabilities that tend to get affected by rising prices. The choices and demands of the customers also are rapidly changing in this market where companies like Zara are prevalent. The customers, particularly the young generation are more attracted towards new fashion styles and trends that includes strokes of other cultures as well. The market scenario has been changing over the years with customers demanding for newer fashions in lesser time. Zara with its timely operations system focuses on meeting the expectations of its target customers. The company also has its competitors like the Gap, H&M, and Benetton who are playing in the market of apparels.4 Zara’s Competitiveness in the Market: The Zara Clothing Company has been observed to achieve highly satisfactory business results as the company has its focus on its core competencies. This provides the apparel retailer with a competitive advantage over
Operating in around 1,000 stores in more than 60 countries, Zara Clothing Company is one of the major companies owned by the Inditex firm based in Spain. Inditex is a rapidly growing clothes retailer in Europe. …
Zara International Inc. is the flagship brand for Europe’s fastest-growing apparel retailer, the Inditex (Industria de Diseno), one of the largest fashion and design retail groups in the world. It runs through more than 4,000 clothing stores in more than 70 countries and 400 cities worldwide (Plunkett, p. 237).
Zara is a leading fashion retailer store in Spain and most parts of Europe. This company has gained a good standing in the industry by its strategy of fast fashion. The analysis of the external market reveals that the rivalry within the firm is medium to high. This is mainly on account of the fact that the industry is in its maturity stage.
Zara Company Analysis. Zara is one of the proficient players in the world of fashion and the leading brand of Inditex Group. The company’s financial prowess is so remarkable that it has been found to have a great effect the Spanish economy. This paper shall give an in depth analysis of the company’s internal and external environment.
Management of organization is becoming an increasingly daunting task in the contemporary times, this is due to the ever advancing business world and business technology. Effective analysis of internal and external environment explains the working environment and dependency of an organization on certain factors.
Zara clothing company. The study establishes the business projects and successes of the Zara clothing company based in Spain, which currently owns over 6,000 stores in over 80 countries globally and fashion trend of over 12,000 items annually. The report establishes the macro and micro elements of evaluating progress in Zara and the appropriate steps to measure and ascertain the future outcomes.
Many brands have got significant place in customers’ mind since they were able to find and utilize global marketing opportunities for the realization of their business potential. A customer, no matter he is Europe or Asia or Africa, would be familiar
Its stores sell clothes for men, women and children. ZARA segments its market by sex. It produces products that target men, women and children. For adult wear, ZARA subdivides its products into shoes, upper garment,
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