An illustrated critique of the nature of brand design and its value to a selective company

An illustrated critique of the nature of brand design and its value to a selective company Essay example
Masters
Essay
Marketing
Pages 12 (3012 words)
Download 0
Brand Design and Value Introduction Marketing, in the twenty first century, plays a crucial role for the success of businesses as it attempts to create a niche in the global market (Balmer & Gray 2003). This situation has become more serious in the face of changes happening in the market, which results into tougher competition among organisations (Olins 2003)…

Introduction

However, twenty-first century marketing is affected and transformed by the following: globalisation, rapid developments in information and computer technology, digital platforms of communications, the development social awareness of corporations, and the recognition of consumers’ rights and the change significance of consumers in marketing (Domegan 2008; Elliot & Percy 2007; Hastings &McDermott 2006; Kotler et al 2006). Since, contemporary marketing places the customer ‘at the heart of all transactions’, thus, satisfaction of their needs and adding value to their experiences have become some of the primary drivers for the continued innovation of marketing (Bignell 2002; Schmitt 2000). In this regard, this study will look into one of the most important facets of marketing – brand design and its value to the company. Marketing is not just simple offering of products to the customers. It is primarily geared towards satisfaction of clients’ needs. However, as there are other companies who are producing the same products aiming the same goal of satisfying customers brand becomes a necessary tool. ...
Download paper
Not exactly what you need?

Related papers

How Different Stakeholder Groups Build Brand Value
In this turbulent business environment creation of brand value is not an easy process and is mainly created due to active participation of the stakeholders. The situation worsens for the new companies who enter into a market. To cite an example it took many years for Pepsi, Coca Cola, Volkswagen, and Toyota, to get them established and to become renowned brands of the world. Thus, brand equity and…
Brand value and its effect on public perception and to a business
The names of the products become brands when they are globally recognized by the people. When these names become brands, they also obtain the responsibility of commitment towards their customers and also the channel partners or intermediaries. A product is not a brand but a brand is something more than a product. Brand value helps in delivering or communicating specific message to the customers…
Corporate Social Responsibility Adds to Brand Value
The relationship between CSR and brand value can be characterized as quite close. The specific relationship is reviewed in this paper. Particular emphasis is given on the potentials of CSR to add brand value. The literature published in regard to this subject has been reviewed. The studies reviewed indicated that CSR has a key role in adding brand value. However, the above role is not standardized…
Principles of Brand Extension and its Rationales
A brand’s name has been identified as a polo shirt together with the ways of how to create its extension and the reasons why creating such. In the economic industry, different strategies are to be considered so that producers will get the attention of the consumers. With every product that producers will provide, a brand name has to be added. A group of ideas on the certain product is what a…
How the Company Seeks To Deliver Customer Value
The corporation is committed towards, meeting the needs and tastes of its discriminating customers spread across the world with continuous innovation and by delivering quality of drinks. In order to strengthen its brand image and increase customer awareness, the company makes considerable investment in sales and marketing activities. The operations of the company are categorised into six major…
How the company seeks to deliver customer value
Introduction of the Apple Macintosh has engaged in numerous products launches that have been met with much anticipation. For instance, Apple iPhone has been considered an elegantly designed device for sending and receiving information. The iPhone has a combination of smart phone capabilities with natural graphical interface projected on a large multi-touch display. Apple’s marketers…
How the company seeks to deliver customer value?
Basically, the purpose of this report is to explicate different media through which a company attempts to deliver real customer value by using example of Walmart which is an American multinational retail corporation and famously runs a large chain of department stores around the world. The success of this renowned business corporation is such that it is consistently ranked by Forbes as one of the…