International Marketing: Vintage Wines

International Marketing: Vintage Wines  Essay example
Masters
Essay
Marketing
Pages 11 (2761 words)
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Vintage Wines is one of the most well known and emerging brands of Indian wine market which have been able to capture a significant portion of the Indian wine market. The company manufacturers one of the finest quality wines but it is operating on a smaller scale in India…

Introduction

The company has considered domestic expansion since India is home to more than 1 billion people making it the most populous country in the world but the same would not be a sustainable and long-term solution since the competitors are most likely to follow the company. Vintages Wines has the potential to expand in the international market, which would benefit the firm in many ways. First, it would allow the company the company to widen its customer base, which would in turn lead to greater revenues and profits. Second, conducting businesses in a foreign country and home country at the same time would make Vintage Wines absorbent to regional shocks (Kotler, Keller, Brady, Goodman, & Hansen, pp. 384-386, 2009). Third, it would allow the firm to apply the already known tips and tricks in the foreign market and in turn learn new experiences from the foreign market, which could be used to maximize revenue in the domestic market (Cant, Strydom & Jooste, pp. 104-105, 2009). After considering various aspects of business such as economy, purchasing power of customers, customer perception about wine, culture, growth of business, government legislation and others, United States was chosen as the market to enter. This paper is an attempt to explore the various aspects of expansion of Vintage Wines into the US market. ...
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