International Marketing: Vintage Wines - Essay Example

Only on StudentShare

Extract of sample
International Marketing: Vintage Wines

According to the literature available related to international market entry methods, “exporting, licensing/franchising, joint ventures/strategic alliances, and full ownership/direct entry” (Armstrong, Harker, Kotler, & Brennan, pp. 52-58, 2009). are the four broadly defined market entry methods. Furthermore, the factors, which influence the market entry methods, are the speed of entry, level of involvement and control, level of risk, investment, and market costs and level of return (Armstrong, Harker, Kotler, & Brennan, pp. 52-58, 2009). Each of the market entry method has its own pros and cons and none of them is the best for every firm and every situation. Each firm would look into its resources, market, situation, and other variables to find out the “best fit” (Czinkota & Ronkainen, pp. 74-78, 2007). Considering the case of Vintage Wines and its entry into the United States, it appears that the option Joint ventures and strategic alliance would be the best option for Vintage Wines to enter into the United States market. This option lies between the two extremes of exporting and full acquisition (Cateora, Cateora, Gilly, Gilly & Graham, pp. 320-325, 2010). The former option minimizes the risk and investment costs but at the same time, it gives minimal control, returns, and is not a long-term option. Moreover, the later option has the potential of high and long-term returns with more control and involvement in the business but at the same time it increases the risk, time required for entry, investment, and market costs (Cant, Strydom & Jooste, pp. 104-105, 2009). ...
Download paper


This paper “International Marketing: Vintage Wines” is an attempt to explore the various aspects of expansion of Vintage Wines into the US market. It will be done by looking at the possible market entry markets, best-fit marketing mix, importance of logistics and organizational controls…

Related Essays

International Marketing
This essay focuses on the marketing goals and strategies that can be simply defined as the predetermined statements of desired or anticipated outcomes, which are expected from a firm’s marketing plan. Generally, every firm sets broader goals that represent simple statements of what will be attained within the stipulated period of time. The marketing goal works as a strategic tool to manage the development of objectives and to suggest the direction regarding the decisions on resource allocation. This essay describes the basic goals of marketing and explores two distinct global marketing...
4 pages (1004 words) Essay
International Marketing
This paper stresses that the company has to assess the size of the potential market, the type and level of competition, promotional variations, price, product variations and barriers to trade. The company has also to analyze the cost effectiveness of various modes of transport. The company has to identify marketing objectives, marketing strategies and marketing budget of this market. The company has also to identify the potential customers of olive oil in United Kingdom, identify the critical issues and develop a system of monitoring and evaluating the marketing activities.
10 pages (2510 words) Essay
International Marketing
It also ensures that companies market their products abroad to avoid oversaturation of domestic markets. It is also known as global marketing (Bradley 2005). It applies such policies in other countries with the aim of marketing business and its products. With the increase in the use of international marketing in the globe today, it is essential to understand it in depth. It is also necessary to understand policies that international marketing applies to. Some of the policies that this strategies uses include marketing mix, entry mode selection and others. They all aim at competing in the...
12 pages (3012 words) Essay
International marketing
The assignment delineates from different perspectives how information technology and systems has changed the demeanour of marketing across nations, in the global arena. The paper emphasises the fact how IT has influenced marketing from strategic planning, execution and evaluation of marketing programs to decision making; information technology has brought about drastic implications for marketing personnel, specifically for those operating internationally.
14 pages (3514 words) Essay
Brazilian Wine Industry
Accordingly the foreign investment of Brazil in other economies and the investments made by other economies in Brazilian markets have also increased. Thus, it can be stated that the foreign relations of the economy and its friendliness towards foreign investment is quite effective proving that the government’s contribution in promoting political stability is quite significant (Woodrow Wilson International Centre for Scholars 2007).
6 pages (1506 words) Essay
ITALIAN WINE IN CHINA: Understand Chinese wine market and consumers
Because of this technological transformation, the world has been slowly and steadily converted in to a single well connected entity which promotes seamless and barrier free communication and interconnectivity to various places and markets around the world. It needs to be stated that the barrier free global communication has greatly helped in the evolution of various kinds of globalization trends that gets generated from various markets around the world, which are located in both the developing as well as the developed economies. In most cases, it was felt that the rise of globalization trends...
18 pages (4518 words) Literature review
International marketing
Marketing communication is the main element, which is responsible for developing a customer’s demand for a product or service by providing brand information as well as facilitating purchase intention (Pelsmacker, 2006).
8 pages (2008 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!