Introducing a line of bottled water - Essay Example

Only on StudentShare

Extract of sample
Introducing a line of bottled water

In order to differentiate within the market, the supplements would be developed so that the water taste was not changed, and through marketing to the segment of the population that is starting to experience minor ailments and issues that can be directly addressed through supplements. The segment would be the aging population that is 40 and over. Marketing will also have to be directed to a broader demographic through onsite marketing that is less specific to age. As the bottled water market has increased steadily since 1997, the potential for success is high. Introduction Bottled water has become a staple in Western society, a trend that stems from a variety of areas of concern. ...Show more

Summary

GlaxoSmithKline: Introducing the potential for a line of bottled waters Table of Contents List of Figures 2 Abstract 3 Introduction 4 GlaxoSmithKline 5 Company Overview 5 Over the Counter Product Lines 6 Social Responsibility and Reputation 6 Bottled Water 7 Bottled Water Sales 7 SWOT 10 PEST Analysis 11 Creating the Brand 11 Product Description 13 Branding 13 Demographic 14 Marketing Plan 15 Bibliography 17 List of Figures Figure 1 Global Bottled Water Growth in Context 1997-2013 (Dege and Wiley Interscience 2011: 13) 9 Figure 2 Regional Bottled Water Growth (Dege and Wiley Interscience 2011: 14) 9 Figure 3 SWOT analysis of the potential for a new line of water products for GlaxoSmithKline 1…
Author : kframi
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Introducing a line of bottled water"
with a personal 20% discount.
Grab the best paper

Related Essays

Coca Cola in the Australian soft drinks market
There are 22477400 people in Australia living in eight different regions. This provides sufficient market for the soft drink manufacturers in Australia. Australian consumers consume about 2.75 billion litres of soft drinks and each Australian drinks about 119 litres of non-alcoholic beverages annually.
19 pages (4750 words) Case Study
Bottled water consumption
This study looks into the factors affecting the increasing popularity of bottled water consumption in the UK. Using a sample of UK students, consumer beliefs and behavior with regards to bottled water consumption were recorded. Results of the study support earlier findings regarding increasing consumption of bottled water.
44 pages (11000 words) Dissertation
PepsiCo Strategic analysis
The following study will begin with the brief introduction to the PepsiCo. Then the author presents the corporate objectives of PepsiCo in UK, market summary, company’s vision and mission, the major stakeholders of the company, internal and external environmental analysis with the help of strategic tools.
14 pages (3500 words) Term Paper
Strategy for Introducing a New Product
The company has recorded growth over the years in both sales and the variety of products. The company is currently under the ownership of the Tata Group of companies. The company has been changing strategies over the years as market trends change. In addition, consumer needs have affected most of the decisions taken by the company over the time.
14 pages (3500 words) Research Paper
Marketing Plan for Product Line
The product line of Company G is small electronic appliances. It is by creating a marketing plan for the mobile phone that Company G uses as a tool to securing itself a position to reach the profit potential for the small appliances. The target market will be the young adults, most of which will be engaged in various business operations or day to day communication with their relations.
5 pages (1250 words) Essay
Case Study: Bottled Water Critical Analysis
Various conclusions can be from this analysis. Companies which focus on profits rather than stakeholders’ benefits and which misuse branding will sooner or later face severe criticism from different quarters of the society.
7 pages (1750 words) Case Study
Premier oil company
Porter's five forces outline is employed for strategic business assessment (Victor 2008). Porter’s five forces business evaluation does beyond looking at a corporation’s direct rivals, it examines at multiple characteristics of the business’s competitive organization as well as the economic environment, together with the negotiating influence of purchasers, the bargaining influence of contractors, the new entrants’ threat, as well as the substitute products’ threat.
4 pages (1000 words) Essay
Competition in the Bottled Water Industry in 2006
It is estimated that an average person needs approximately four litres of water daily. The increased cases of water-borne diseases have made bottled water to be in high demand, like the rest of consumer goods. It is therefore, important to conduct a case analysis of the bottled water industry, as this industry contributes to the global economy.
3 pages (750 words) Essay
Levi Strauss & Company
It not only takes into account effective management of resources but even encompasses thorough analysis of external and internal business environments. Strategic management is solely responsible for providing direction
15 pages (3750 words) Case Study
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT