Introducing a line of bottled water - Essay Example

Only on StudentShare

Extract of sample
Introducing a line of bottled water

In order to differentiate within the market, the supplements would be developed so that the water taste was not changed, and through marketing to the segment of the population that is starting to experience minor ailments and issues that can be directly addressed through supplements. The segment would be the aging population that is 40 and over. Marketing will also have to be directed to a broader demographic through onsite marketing that is less specific to age. As the bottled water market has increased steadily since 1997, the potential for success is high. Introduction Bottled water has become a staple in Western society, a trend that stems from a variety of areas of concern. ...
Download paper

Summary

GlaxoSmithKline: Introducing the potential for a line of bottled waters Table of Contents List of Figures 2 Abstract 3 Introduction 4 GlaxoSmithKline 5 Company Overview 5 Over the Counter Product Lines 6 Social Responsibility and Reputation 6 Bottled Water 7 Bottled Water Sales 7 SWOT 10 PEST Analysis 11 Creating the Brand 11 Product Description 13 Branding 13 Demographic 14 Marketing Plan 15 Bibliography 17 List of Figures Figure 1 Global Bottled Water Growth in Context 1997-2013 (Dege and Wiley Interscience 2011: 13) 9 Figure 2 Regional Bottled Water Growth (Dege and Wiley Interscience 2011: 14) 9 Figure 3 SWOT analysis of the potential for a new line of water products for GlaxoSmithKline 1…
Author : kframi

Related Essays

Coca Cola in the Australian soft drinks market
Coca-Cola Amatil is one of the dominant market players in the Australian soft drinks market. It is the largest manufacturer and distributor of soft drinks and non-alcoholic beverages in Australia, which command 72 percent of the market. The Coca-Cola Company owns a minority interest in Coca-Cola Amatil. Coca-Cola Amatil's managing director is Terry Davis, and the board chairman is David Gonski.The products that are produced and distributed by Coca-Cola Amatil include Coca-Cola, Diet Coke, Coke Zero, Sprite, Sprite Zero, Fanta, Lift, Deep Spring mineral waters, Mother, Appletiser, Grapetiser,...
19 pages (4769 words) Case Study
Bottled water consumption
This study suggest that respondents are aware of the pollutant effect of plastic water bottles, they do not entirely agree that this is enough reason to ban bottled water in the UK. However, in the event that bottled water would indeed be banned in the UK, respondents are willing to use a filter in order to make sure that although they will be consuming tap water, it will be cleaned from impurities. This strongly suggests that most consumers of bottled water are paranoid about the safety of tap water. The percentage of respondents concerned about the safety of tap water is considerably high in...
44 pages (11044 words) Dissertation
PepsiCo Strategic analysis
In this paper, the researcher will analyze PepsiCo’s strengths and weaknesses and whether the marketing environment within and outside the organization is favoring it or not. This paper fundamentally is a strategic analysis of PepsiCo, by keeping in consideration the internal and external forces and resources that can help the company to become a market leader. In the light of the research conducted on markets, in which PepsiCo is incorporated, the author of this report suggests business and corporate level strategies that can be utilized for succeeding in market place. Undoubtedly, Pepsi is...
14 pages (3514 words) Term Paper
Strategy for Introducing a New Product
The company has loyal customers in the market because of its persistence. Today, it is still a dominant player in the tea industry in most of its countries. Tetley is just about to introduce a new product into the market. However, before the launch, the company needs to establish whether the market will accept the new product. In addition, the company needs to identify the specific target in the market. This paper will examine the market trends in order to provide the answers to these issues. Tetley has had immense impact in the market. It is through their marketing strategies that they have...
14 pages (3514 words) Research Paper
Marketing Plan for Product Line
1. How the Selected Small Appliance Supports Company G’s Mission Statement The small appliance supports Company G’s mission statement in several ways. In the first place, the appliances are made using very few materials and little energy. This will boil down to decreased cost of production, and eventually, helping clients purchase them at affordable rates. Beside the aforementioned advantage which will have clients saving their money, the pleasing visual features of design are also likely to excite the passions and happiness of the clients. This happiness is in fact a central part of...
5 pages (1255 words) Essay
Case Study: Bottled Water Critical Analysis
Globalization has levelled the playing field for the business world to some extent. World is virtually flat and business today thinks in terms of global audience, markets and products. The ways businesses function and operate has undergone a complete makeover. New products and services have been developed which would have been unimaginable a few decades ago. While some products have had a major influence on the way we live, others have been a mere creation of marketers for achieving financial gains. Some products deliver no benefits to the consumers or the society but have been commercially...
7 pages (1757 words) Case Study
Competition in the Bottled Water Industry in 2006
The bottled water industry has expansively grown over the years. In the US, people consume billions of bottles of water, each week. On the average, the American population use close to $16 billion dollars on bottled water. It is expected that by the year 2020, the industry will account for $148 billion, from the $70 billion in 2005. The growth rate of the bottled water industry is remains positive, because most companies are increasingly shifting from bulk productions to bottled water (McEachern 130). Here, there are different competitors, who compete to be the best in the market. The key...
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!