Got a tricky question? Receive an answer from students like you! Try us!

How do Consumer Characteristics Influence Buying Behavior? - Research Paper Example

Only on StudentShare
Masters
Author : dietrichfreda
Research Paper
Marketing
Pages 7 (1757 words)

Summary

Running Head: Research Proposal Research Proposal Table of Contents Table of Contents 2 Research Statement 3 Background Information 4 Significance of the Problem 5 Literature Review 7 Managerial Implications 9 References 11 Research Statement Over the last few decades, the organizations and marketers have witnessed drastic and substantial variations in the buying patterns of the products and services in the consumer market…

Extract of sample
How do Consumer Characteristics Influence Buying Behavior?

On the contrary, previously marketers and organizations were able to comprehend the consumers buying behaviors and patterns through their experiences of selling the products to the consumers. However, firms and marketing decision makers lost direct contact with the customers with the augmentation of the market and organizations. Therefore, consumer-buying behavior is one of the most significant aspects for the organizations in today’s time to be acquainted with the buying patterns and habits of the consumers so that they can focus on their products or services to the market (Pride & Ferrell, 2008). Since the consumer market profoundly depends upon the buying behaviors of the customers, therefore organizations should understand the market before developing or designing any marketing strategies. As a result, to the constantly changing buying patterns of the consumers, consumer research has become one of the imperative methods for the marketers and enterprises where they are spending millions of dollars for the study of consumer habits. Moreover, consumer research allows the marketers to gain more knowledge about the consumer behavior and their habits of buying a particular product or service. ...
Download paper

Related Essays

The influence of advertising on consumer behaviour
Advertising is a way of communication by a company to individual or group of consumers. It is through this channel that the companies are able to attract consumers to their goods and services. In addition, advertising can manipulate the consumers buying behaviour hence increasing the company’s sale revenue (Vitez, Para 1, 2010). Therefore, it is evident that advertising is an enveloping way of marketing in society. The methods used by advertisers to advertise has changed but the function and aim of advertising has changed very little (Capozzi, Para 1, 2011). …
14 pages (3514 words)
Consumer Buying Behaviour
Therefore, this assumption challenges the thought of an international consumer culture with homogenised consumer sectors as well as customs, by declaring that those expenditure practices are shaped by the local outlines within which they take place (Bond et al, 2004, p. 33). Youth forms one of the biggest markets around the globe for cell phones, with more than 201 million subscribers between 18 to 25 years of age. Cell phones have appeared as signs of customer revolution, turning into a necessary product and having ‘ubiquitous’ part in the expanding retail landscape. The term customer…
12 pages (3012 words)
Study of Consumer Buying Behavior towards cars
Internal environment analysis through SWOT method 5. External environment analysis through PESTLE Method 6. Research and Methodology 7. Data Collection and Sampling 8. Analysis and interpretation of the report 9. Suggestions and Recommendations Executive Summary The automobile business today is among the most lucrative industry. Because of the increase in disposable earnings in both rural and urban sector and easy finance made accessible to all class of people by the financial institutes, the domestic car prices have elevated by 60% in March 2011-12 compared to the previous year. Several new…
58 pages (14558 words)
Consumer and Buying Behavior
Marketers are using different means to analyse the factors that affect the consumer behaviour of the target market audience so as to ensure that their product mix is largely in tune with the needs and wants of the consumers. Marketers spend billions towards conducting surveys and reviews and also try to analyse the purchase behaviour in order to capture the mindset of the customers and underline the aspects that help analyse the consumer behaviour of the target market audience. The present study would also try to analyse the consumer behaviour of the customers for the online game ‘Dragon…
8 pages (2008 words)
Consumer Behavior: Influence of Music in Advertising
The same case applies to radio advertisement. Music in advertisement is selected in connection with the type of brand being advertised, for common application, or for price reflection. Music influences advertisement and customers’ culture in different ways. Music influences the manner in which customers likes and select the products advertised in the market. In the broader perspective, music influences the customers’ evaluation on the products advertised. It is therefore imperative for advertisers to select music that meets the intention of the advertisement (Gorn, 2002). Music is used to…
8 pages (2008 words)
impact of advertising and branding on consumer buying behavior for automobiles industries in india
Conclusion 55 5.1 Introductions 55 5.2 Summary of the study with emphasis on key findings: 56 5.3 Implication of findings: 56 5.4 Direction for further research references and bibliography appendices 59 Appendix 63 1. Introduction 1.1 Background of the study: Brand is a unique characteristic of a product which no other product of a different organization cannot copy or produce. It can be a symbol, name, term, design, colour or other features. Brand is an extra value which customer ready to pay while purchasing a famous company’s product. Advertising is a part of marketing communication.…
48 pages (12048 words)
consumer behavior
There is a contrary perspective as well, which is, organization can straight way come up with marketing strategies, and then influence the consumer behaviour. That is, if the organization makes an all out ‘attack’ on the customers’ sense organs of eyes, ears and even nose, they can influence or tune the consumer’s behaviour and their buying habits. Either way, it is of paramount importance to focus on consumers’ behaviour and come up with marketing strategies, so the organization’s product or service can be made an enticing one as well as an optimally selling and successful one. In…
11 pages (2761 words)