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How do Consumer Characteristics Influence Buying Behavior? - Research Paper Example
Author : dietrichfreda
Pages 7 (1757 words)
Running Head: Research Proposal Research Proposal Table of Contents Table of Contents 2 Research Statement 3 Background Information 4 Significance of the Problem 5 Literature Review 7 Managerial Implications 9 References 11 Research Statement Over the last few decades, the organizations and marketers have witnessed drastic and substantial variations in the buying patterns of the products and services in the consumer market…
On the contrary, previously marketers and organizations were able to comprehend the consumers buying behaviors and patterns through their experiences of selling the products to the consumers. However, firms and marketing decision makers lost direct contact with the customers with the augmentation of the market and organizations. Therefore, consumer-buying behavior is one of the most significant aspects for the organizations in today’s time to be acquainted with the buying patterns and habits of the consumers so that they can focus on their products or services to the market (Pride & Ferrell, 2008). Since the consumer market profoundly depends upon the buying behaviors of the customers, therefore organizations should understand the market before developing or designing any marketing strategies. As a result, to the constantly changing buying patterns of the consumers, consumer research has become one of the imperative methods for the marketers and enterprises where they are spending millions of dollars for the study of consumer habits. Moreover, consumer research allows the marketers to gain more knowledge about the consumer behavior and their habits of buying a particular product or service. ...