We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Article Review #1 - Essay Example

Comments (0) Cite this document
Yun-Hua Lin, “The Impact of Service Encounters on Behavioral Intentions to Online Hotel Reservation.” Lin examined how service encounters affected consumer decision to reserve hotel services online. He wanted to know whether a hotel can…
Download paper
Article Review #1
Read TextPreview

Extract of sample
Article Review #1

The independent variables were interpersonal-based service encounter and technology-based service encounter, while the dependent variables were brand loyalty and online purchase. The author applied The Theory of Planned Behavior (TPB) model in predicting the behavioral intention of online purchases.
The literature review is considered exhaustive, since it provided studies that explore the components, which impact consumer viewpoint perceptions of quality encounters, such as friendliness and display of proper emotions. It also mentioned studies that determined the relationship between service encounter satisfaction and repeat purchase intentions. From here, the author hypothesized that a positive customer encounter can motivate customers to use a hotel’s online reservation option. After that, the author connected studies that link satisfaction and brand loyalty and developed the second hypothesis from there. For two more hypotheses, the author identified the relationship between technology-based and interpersonal-relationship based encounters and brand loyalty. Finally, the author connected studies that built the relationship between brand loyalty and the intention to purchase services online.
The research design followed the quantitative approach, with 2000 questionnaires distributed in 270 hotels. The response rate was 26.9% or 538, which is quite low. After eliminating incomplete replies, only 505 results were chosen. The hotels included international and national franchise hotels, as well as independent ones. The author improved the validity of this instrument through pre-testing and gathering insight from experts. Twenty tourists were used to pre-test the survey instrument. Factor analysis is applied, which is considered appropriate for the research, since it studied underlying data patterns.
The findings adequately discussed if ... Read More
Cite this document
  • APA
  • MLA
(“Article Review #1 Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.net/marketing/462353-article-review-1
(Article Review #1 Essay Example | Topics and Well Written Essays - 750 Words)
“Article Review #1 Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/marketing/462353-article-review-1.
  • Cited: 0 times
Comments (0)
Click to create a comment
Module 1 and Journal Article Review 1
The aging population may have not been a problem provided that there is a subsequent balance of fertility rates. Society may not be ready for this population trend since the normal growth of population is about the youth outnumbering the elderly (Weaver “Why Population” 5).
4 Pages(1000 words)Essay
Article Review
The interference of the Canadian and American sociology is presented further on in the article. Geographical position, economic and cultural ties between Canada and America have challenged the reflection of the discipline of sociology in Canada. On the example of Michael Burawoy’s essay “For Public Sociology” the Canadian society attitude to the discipline is reflected.
2 Pages(500 words)Essay
Article Review 1
Initially, two thousand questionnaires were sent to the respondents through postal addresses to gather information. The results were to be used by policy makers to address the balancing of the radiologists with the rising number of women seeking breast cancer screening.
5 Pages(1250 words)Essay
Article Review 1
The title serves the functional task of introducing the topic and hints at the point of view of the author. This allows Lambro to maintain an economy of words in the introduction and to approach the topic systematically in the ensuing paragraphs. The basic argument is that
2 Pages(500 words)Essay
Article Review 2
As the article is about the Permanent Normal Trade Relations (PNTR) for China, the author twists and turns the tide to the Clinton Administration, who, in a way, “conned the American farmers” for its
2 Pages(500 words)Essay
Article review
Article III – Yes. The authors stated the hypotheses that there is a probability that student who migrated to Portugal that belong to low socio-economic status are likely to get poor educational performance. Article I – The literature review is comprehensive since it
2 Pages(500 words)Essay
Article review
The authors aimed to present a unified database where the laboratory mouse has been tapped “for discovering gene function and unravelling pathogenetic mechanisms of human diseases through the application of various functional genomic approaches”
2 Pages(500 words)Essay
1) Module 6 Discussion Board & 2) Module 6 Article Review
Although one could appreciate the wonders and benefits these technological gadgets could accord the aged, the applicability of these technology solutions are mostly availed only in developed countries. These unique products are
3 Pages(750 words)Essay
Article Review 1: Operations Management
Sustainability often allows for lower costs (conservation) while also being good press and typically making investors happy. In the article “Sustainable Operations Management, Paul
2 Pages(500 words)Essay
For this question, read the article titled, Understanding Your Strengths. Within the article you will find two main surveys(1) Multiple Intelligence Survey and (2) Learning Evaluation and Assessment Directory. Complete the surveys, and review your resu
This survey assists in understanding and knowing the ability a person has in the following field; visual, auditory, and tactile. I will record the numbers besides the following
1 Pages(250 words)Essay
Let us find you another Essay on topic Article Review #1 for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us