arry Page and Sergey Brin in the year 1998 after they had sanctified their previous work on the search engine BackRub that was created by them to realize the significance of different sites and pages over the internet. Since its formation, the primary goal of the company has been to put information across the globe in an order and make them available to the population of the world at large. With its mission, the company has been highly successfully providing the world with several products and services including web products (Google, n.d.). The current research focuses on the growth and development of the Google Company and the various changes, challenges and opportunities encountered by the company over the years. The impact of such changes would also be learnt in the process and using the business analytics tools like the SWOT analysis, BCG growth matrix, Porter’s five forces model, Nine forces model, customer segmentation, and win/loss analysis, a detailed analysis of the company in regard to the industry has been conducted followed by suggested recommendations for further improvement of the company’s prospects.
The analysis of Google Company with respect to the industry in which it is playing can be analyzed with the use of Porter’s Five Forces Model, the five forces being the rivalry, the threat of substitutes, buyer power, supplier power, and barriers to entry. When the Google Company was founded, the company had its rivals in the industry that included companies like the Yahoo, Excite or Altavista. However the company in spite of competitions can be observed to move successfully in its path of business and outperformed all other companies maturely to maintain its position at the top. The company obtains huge income from their ad systems and the bargaining power of the suppliers can be expected to be low if the company can sustain it dominance over the market with respect to its products and services. Google has supremacy on around 60 percent of the ...Show more