Got a tricky question? Receive an answer from students like you! Try us!

Barnes and Nobles - Essay Example

Only on StudentShare
Author : rodriguezaustyn

Summary

The company that I selected for the week six assignment is Barnes and Nobles. Barnes & Nobles is the world’s largest bookselling company. …

Extract of sample
Barnes and Nobles

The mission of the company is to operate the best specialty business in America, regardless of the product they sell; a value statement of the company is that as a bookseller they are determined to be the very best in the business regardless of the size, pedigree, or inclination of their competitors (Barnesandnoblesinc, 2011). The company wants to serve its customer and become a valuable resource to them. The vision, mission, and value statements of the company will be validated in the research paper utilizing various techniques. The first step in the investigation will be thoroughly analyzing the information the company offers in its corporate website. The corporate website of a corporation is a valuable resource that provides important and relevant information for users of financial information and the other stakeholders of the company. I will research secondary sources to validate the company’s claim that the firm is the top bookseller in the world. Obtaining information regarding the market share of the company is a good way to determine how much reach and business activity a company has. To test whether the company’s customer are happy with the level of service they receive from Barnes and Nobles the use of primary research would be very useful. Two techniques that can be used to test the customer service the firm provides are questionnaires and mystery shoppers. Even though I do not work for the company which inhibits my ability to actually perform the primary research the strategic paper will include a template of the questionnaire and an action plan of how to implement the mystery shopper research.
The week six strategic plan will include both internal and external environmental analysis. ...
Download paper

Related Essays

Internal and External Environmental Analysis: Barnes and Nobles
Throughout the 20th century books represented a huge industry. The market leader in the book industry in the United States is Barnes and Nobles. The purpose of this paper is to analyze the internal and external environments of Barnes and Nobles. Company Profile Barnes and Nobles was founded by its chairman, Leonard Riggio, back in the 1960’s. He began the operation back in the 1960’s when he realized he could provide a better service to the college community he attended. He created his first book store to compete directly with the college bookstore of New York University. Barnes and Nobles…
5 pages (1255 words)
Barnes and Nobles
By this, it remarkable tries to create the best value for its both existing and prospective customers. At the very moment, it addresses this concern by implementing Barnes & Noble Cafes, NOOK bookstore, specialize 1 million unique book titles, and addressing its commitment to carry a vast selection of titles from many large or small publishers. In other words, its very point in doing this is to be the best specialty retail in America regardless of the products it sells. This is the very mission of Barnes & Noble and it is important for this company to address the level of product volume it…
3 pages (753 words)
Strategic Choice and Evaluation Paper: Barnes and Nobles
Barnes and Nobles has a lot of good things going for the company including a variety of over 2 billion books and e-books. The firm has done a good job of combining the traditional physical book store operation with its online offering. The firm also had the foresight to diversify into other product lines including toys, video games, and movies. Despite the good things the company has going for itself it is imperative for the managers of the company to implement a new strategy to ensure the long term success of the company. The firm has to consider all strategic options including value…
6 pages (1506 words)
Ethics And Strategy.
The company I choose from the index was Barnes & Noble. Barnes and Nobles is considered the world’s largest book retailer. The company currently has 1341 retail and college bookstores across the nation as well as an online bookstore. I choose this company because I believe in the value and importance of the service this company is providing to the community. The foundation of education is based on written literature. This course is about strategy and despite not knowing the purpose of the week six paper I am assuming it has to do with strategy. I have seen what has occurred to other…
3 pages (753 words)
Implementation Plan: Bames and Nobles
The plan also includes financial cost breakdowns and forecasts. The organization is going through a transitional period that requires innovative solutions. The objectives of the company are to maintain profitability and to continue its market leadership in the book industry. The diversification strategy that the firm used in the past helped the company increase its revenues, but the long term sustainability of that approach will not help the firm stay on top of the book industry. The firm has identified two alternatives that are aligned with the firm’s objectives. The first strategy involves…
6 pages (1506 words)
Brand Analysis
After a few years, Starbucks completely redefined the American coffee shops. High priced Brews, Lattes, Moccachinos, Cappuccinos and Frappes awakened the senses of 50 million customers across the globe (Burks, 2009, p.01). The company was formed in 1971, in Seattle. It was an initiative of a group of three friends-Gordon Bowker, Jerry Baldwin and Zev. Initially, the store was named as ‘Starbucks coffee, Tea and Spices’ (Burks, 2009, p.01) and the brand logo depicted a chocolate brown colored two tailed mermaid (Gilbert, 2008, p. 13). Later, the name of the store was changed to…
4 pages (1004 words)