Barnes and Nobles

Barnes and Nobles Essay example
Masters
Essay
Marketing
Pages 3 (753 words)
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The company that I selected for the week six assignment is Barnes and Nobles. Barnes & Nobles is the world’s largest bookselling company. …

Introduction

The mission of the company is to operate the best specialty business in America, regardless of the product they sell; a value statement of the company is that as a bookseller they are determined to be the very best in the business regardless of the size, pedigree, or inclination of their competitors (Barnesandnoblesinc, 2011). The company wants to serve its customer and become a valuable resource to them. The vision, mission, and value statements of the company will be validated in the research paper utilizing various techniques. The first step in the investigation will be thoroughly analyzing the information the company offers in its corporate website. The corporate website of a corporation is a valuable resource that provides important and relevant information for users of financial information and the other stakeholders of the company. I will research secondary sources to validate the company’s claim that the firm is the top bookseller in the world. Obtaining information regarding the market share of the company is a good way to determine how much reach and business activity a company has. To test whether the company’s customer are happy with the level of service they receive from Barnes and Nobles the use of primary research would be very useful. Two techniques that can be used to test the customer service the firm provides are questionnaires and mystery shoppers. Even though I do not work for the company which inhibits my ability to actually perform the primary research the strategic paper will include a template of the questionnaire and an action plan of how to implement the mystery shopper research.
The week six strategic plan will include both internal and external environmental analysis. ...
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