Cross cultural or cross border business is the order of the day at present. Business strategies such as outsourcing and offshoring are getting more prominence now because of the extremely globalized business world. Domestic marketing and international marketing are extremely different activities even though the core concept of both remains the same. The marketing techniques used successfully in one country may not be successful in another country or region because of the differences in cultural, social, economic, political and legal structures between countries. Because of the huge advancements in technology and subsequent evolutions of new business concepts, traditional marketing principles are getting meaningless. It is difficult to canvass current consumers with the help of traditional marketing techniques. Updated or modified marketing strategies are necessary for an international company to market its products successfully in the market. Apple Inc. is a reputed company in consumer electronics business. It is the most valuable technology company in the world at present and the second largest company in the world in market capitalization. One of the major success factors of Apple Company is its innovative international marketing strategies. ...
History, 2008). During the last 35 years of history, Apple faced lot of challenges and opportunities. Even though it was starred as a computer company, at present it has taken out the word computer from its name in order to change its image from a computer company to a company interested in consumer electronics business. Currently Apple Computers is known as Apple Inc. Krazit (2008) has pointed out that the Wall Street is expecting Apple to report “earnings per share of $1.07 on revenue of $6.9 billion in 2008”. In his opinion “Apple is a company which is under-promising and over-delivering” (Krazit, 2008). At a time when most of the other American companies struggled because of recession, Apple seems to be one company which escaped from the injuries of global recession. “ In the 1980’s and 90’s, many people thought that Apple Company may collapse because of the huge competition it faced from Microsoft. The introduction of Windows operating system by Microsoft gave upper hand to Microsoft and the popularity of Apple products started to decline. However, Apple bounced back during at the beginning of 2000 with the introduction of its popular “i” series products. The ability to define and develop new products and services and deliver them to market is the fundamental source of value creation in companies and an important enabler of competitive advantage” (Bordia, et al, n.d, p.1) Microsoft was the arch rival for Apple Company at the time of its entry into the market. At present, many other companies such as Samsung, Amazon and Google are causing severe challenges to Apple Inc. apart from Microsoft. The business battle between
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International marketing: Apple Inc. Table of Contents 1. Executive Summary : page 3 2. Introduction/background : page 4 3. Current Scope and scale of international marketing tactics and strategies of Apple : page 6 4. An outline for the future development of international marketing of Apple : page 11 5…
APPLE, INC. Introduction Apple Computer was incorporated by Steve Jobs and Steve Wozniak in 1977, and became listed in the stock exchange in 1980. Today, it continues to be engaged in the design, development, and distribution of personal computers and servers, communications equipment, network solutions, portable digital music players, and their software, support services, and accessories (Datamonitor, 2010).
Company Review Apple Inc. designs, manufactures, and markets its own line of hardware and software products, as stated in the company’s 2011 Annual Report. As for the hardware products, Apple sells personal computers with Mac; portable digital music players with iPod; tablet personal computers with iPad; and televisions with Apple TV.
The study presents some benefits of the effective marketing that include increase in the market share, market penetration, ability to communicate a change in the product line, achievement of market dominance, achievement of competitive edge, and increase in the awareness among the customers about the products of the company.
There is even competition from the outside players as well. Hence new product development is considered as an indispensable task for an organization in order to carry out its operations effectively in the market place. The company chosen based on the premise of the project is Apple Inc.
The company selected for the paper is Apple Inc. The demonstration of the marketing principle and the concepts is done in the paper in four parts named as tasks. Task one presents the definitions of marketing and explains the marketing processes and concepts of Apple Inc.
The main conflict is the demand of the products that are on the market. At present, there are wide varieties of Apple products available in the market that have successfully captured the industry and have worked to improve the popularity and position of the company in the industry. The products are iPhone, iPod, iPad, Mac, iTunes, iOS etc.
Computer was initiated by Steve Wozniak and Steve Jobs in 1976 in Cupertino. These two young men had such a strong belief in their capacity to create amazing gadgets that they felt that attending University was something that would merely serve to dull their creative capacities.
The company's product lines include brands such as Mac for personal computer, iPods for portable music players, iPhones for mobile phones and other technological gadgets in the market. To date, Apple has become very successful in launching its new products aside from its Macintosh personal computers.
in the marketing of their products. This is will include the factors which enhance their improvement or decline in the market share. Apple’s products are affected by political, economic, social, technological, environmental and legal
The report will explore the trends and changes in marketing strategies adopted by Apple in past and present. Apart from that, the report will also focus on effectiveness of these strategies in different situations, failures and how the company recovered from failed strategies in past, and understanding exact needs of the consumers.
12 pages (3000 words)Essay
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