International Marketing: Apple Inc.

International Marketing: Apple Inc. Essay example
Ph.D.
Essay
Marketing
Pages 14 (3514 words)
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International marketing: Apple Inc. Table of Contents 1. Executive Summary : page 3 2. Introduction/background : page 4 3. Current Scope and scale of international marketing tactics and strategies of Apple : page 6 4. An outline for the future development of international marketing of Apple : page 11 5…

Introduction

Cross cultural or cross border business is the order of the day at present. Business strategies such as outsourcing and offshoring are getting more prominence now because of the extremely globalized business world. Domestic marketing and international marketing are extremely different activities even though the core concept of both remains the same. The marketing techniques used successfully in one country may not be successful in another country or region because of the differences in cultural, social, economic, political and legal structures between countries. Because of the huge advancements in technology and subsequent evolutions of new business concepts, traditional marketing principles are getting meaningless. It is difficult to canvass current consumers with the help of traditional marketing techniques. Updated or modified marketing strategies are necessary for an international company to market its products successfully in the market. Apple Inc. is a reputed company in consumer electronics business. It is the most valuable technology company in the world at present and the second largest company in the world in market capitalization. One of the major success factors of Apple Company is its innovative international marketing strategies. ...
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