The company has gone a long way till the present times when it has more than 3000 beverage products serving in more than 200 countries making huge sales and satisfying customers to the utmost level. The company intends to expand their products and services and advance their features towards making their brand and services stronger thus attracting more customers and reach out to the global market as the leader in the beverage industry in the world (Our Company). The current study focuses on the company’s products, pricing, distribution, and promotion to reflect the value that the company provides to its customers.
The primary mission of the Coca-Cola Company is to serve its products to its customers to refresh them, arouse pleasure and cheerfulness and create value making a difference in the industry. In order to achieve this mission, the company’s objectives include overviewing the changes in the trends and preferences of choices of the customers. Also, the company has its focus on achieving and maintaining quality growth and its objectives include the 6 Ps that are the main concerns of the company. These 6Ps are the people, portfolio, partners, planet, profit, and productivity. The company intends to be highly effective in its performances thus generating huge profits for the company as well as satisfying the employees and the customers of the organization. The company focuses on providing the employees with a suitable workplace to enhance their level of performance. Also, the organizational objectives include maintaining a quality oriented portfolio of products keeping its focus on the market and following their values (Mission, Vision & Values).