StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Strategic Proposals to Manipulate the Trends - Essay Example

Cite this document
Summary
This paper 'Strategic Proposals to Manipulate the Trends' tells us that Hong Kong and HSBC is one of the largest banks in the United States and was ranked 46th by Fortune 500 in 2011. Headquartered in London, the company markets the brand “the world’s local bank” as it offers 41 million customers from around the globe…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
Strategic Proposals to Manipulate the Trends
Read Text Preview

Extract of sample "Strategic Proposals to Manipulate the Trends"

In Nigeria for example, efforts are directed to reach male customers as they are seen as the primary wage earners and decision-makers in the family (Omar 3).  Beck, Behr, and Guttler found out that female loan officers, statistically and economically perform better than their male counterparts due to “significantly lower default rates associated with their borrowers” (31). As CEO of HSBC, gender differences are not to be considered a threat or competition. Rather, it is an opportunity to produce expand the business for more income opportunities. HSBC is already making profits from Red MasterCard, a credit designed exclusively for women. Innovations that address male and female preferences will take HSBC farther.

Under the economic segment, unused lending capacity, idle cash, and depressed market values trigger mergers and acquisitions between banking institutions.  U.S. Bancorp, PNC, BB&T, and People’s United Financial (PBCT) have all made acquisitions, and their executives say they’re hunting for more(Henry & Campbell). HSBC acquired Household International and 14 others in 2003: a total of 216 acquisitions and stakes in 104 companies as of 2011 (HSBC Global Site). The same tactics by the rest of the key players in the industry should not pose a threat, HSBC profit doubled in 2010 (Treanor), and as CEO will continue seeking fore that can add to our assessed consequently, increase market share.

On October 1, 2011, the Federal Reserve limited fees that card networks charge merchants to 21 cents per transaction. In reply, the largest banks have rolled out new charges for debit customers to catch up on what they may lose under the rules (Mattingly). Attorney General Eric Holder was demanded by five House Democrats to investigate whether there has been collusion among financial groups to impose new debit fees. HSBC recently introduced a debit transaction fee of 35 cents, though the first eight transactions are free (Bernard and Protests). If in case, the government remains strict in its decision, HSBC can instead focus on obtaining new debit customers and develop other methods to minimize expenses allotted for the service.

The technological segment has made almost all transactions doable online. Customers need not make personal appearances to apply for new accounts, transfer funds, and make purchases. In this aspect, HSBC never falls behind, and even strives to become a leader in convenient banking (HSB Global Site). Unfortunately, internet crimes are prevalent; and stringent laws on Identity Theft do not seem enough. Customers have become anxious; this should serve as an opportunity for HSBC to craft pioneering solutions to earn their trust. Apart from the typical username and password tandem, HSBC created a security device to enable account viewing and management by customers. Firewall systems are great but are not ultimately impenetrable. Investing in other security systems, say for example access by thumb marks or eye detection can protect customers from malicious intents.

In response to globalization, large banks are initiating business process outsourcing to least developed countries like India, the Philippines, and Malaysia. HSBC has gone global long before the trend set in. The competition grows stiffer as more and more businesses follow in its feet including J.P. Morgan Chase, Citibank, and Barclays Bank. Just the way McDonald’s appealed to millions of customers worldwide by adapting to their socio-cultural inclinations, HSBC will do just fine keeping its promise of being the world’s local bank. In China, HSBC buildings are designed and located by the Chinese feng shui beliefs, while those based in the United States uphold time-efficient transactions. Because the world today shows a more serious environmental concern, HSBC should strive to enhance corporate social responsibility and ecological preservation.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Pick a large firm in which you are interested or familiar with and Essay”, n.d.)
Pick a large firm in which you are interested or familiar with and Essay. Retrieved from https://studentshare.org/marketing/1582226-pick-a-large-firm-in-which-you-are-interested-or-familiar-with-and-imagine-yourself-as-the-ceo-of-that-firm-i-am-open
(Pick a Large Firm in Which You Are Interested or Familiar With and Essay)
Pick a Large Firm in Which You Are Interested or Familiar With and Essay. https://studentshare.org/marketing/1582226-pick-a-large-firm-in-which-you-are-interested-or-familiar-with-and-imagine-yourself-as-the-ceo-of-that-firm-i-am-open.
“Pick a Large Firm in Which You Are Interested or Familiar With and Essay”, n.d. https://studentshare.org/marketing/1582226-pick-a-large-firm-in-which-you-are-interested-or-familiar-with-and-imagine-yourself-as-the-ceo-of-that-firm-i-am-open.
  • Cited: 3 times

CHECK THESE SAMPLES OF Strategic Proposals to Manipulate the Trends

Fashion and Consumer Culture

The diversity in the society is a major factor that influences the market trends that fashion designers use to manipulate the market.... Artists who criticize the social trends in the society may come up with a design that seems to drum their views to the society.... It is important to note that such practices have led the fashion trends to incline towards building the market with products that belong to that community....
9 Pages (2250 words) Essay

The Role of Shareholders in Managment

However, this power is limited by the fact that SEC (Securities and Exchange Commission) has set a limit to who can forward these proposals.... As per SEC, only those shareholders who have stocks worth at least $1000 can submit such proposals (Miller 2012).... Role of Shareholders Shareholders are the owners of a firm in proportion to the percentage of shares they hold in the firm....
11 Pages (2750 words) Essay

Fashion Brand Management Rizla

The researcher of this essay analyzes the fashion brand Rizla and its management system.... Brand, is a word synonymous of a product one comes across through advertisements.... It is a brand that impresses the senses.... Brand is the name or symbol used to identify a product.... .... ... ... This essay explores the fashion brand management....
12 Pages (3000 words) Essay

Data Mining Technologies

Discovery consists of three subcategories: conditional logic, affinities and associations, trends and associations.... The airline industry uses data mining for several purposes: it tries to identify hidden trends in data which would help to improve its services and customer communication.... Data mining allows airline company to gather information about customers of frequent flier program and their travel, and then identify the main trends in customer behavior....
2 Pages (500 words) Essay

Online Marketing Proposal of the French Bookshop

ituational AnalysisTarget MarketStudies indicate increasing trends in the online markets within emerging economies.... From the paper "Online Marketing Proposal of the French Bookshop" it is clear that the use of blogs has gained influence in representing the official voice of organizations....
6 Pages (1500 words) Essay

The impacts of Social Media on UK Consumers Brand Perceptions and Purchase Decisions

This research will be aimed to investigate the impacts of social media on brand perceptions and purchase decisions of the consumers of the UK.... Moreover, this study will be emphasizing consumer behavior factors in the UK based retail industry.... ... ... ... From the study, it is obtained that the social media is increasing the reach of the people or potential customers....
16 Pages (4000 words) Essay

Competitive Advantage in the UK ECompany

n some cases, the company's ability to manipulate hurdles to enter and compete in its market becomes an effective tool against new competition, further entrenching the business and preserving its profit potential for the foreseeable future (Caves & Porter 1977). ... You can maintain your competitive advantage by predicting future trends in your industry, constantly researching and monitoring your competitors, and adapting to your customer's wants and needs (Barney 1991). ...
3 Pages (750 words) Essay

Human-Computer Interaction

The paper 'Human-Computer Interaction' is a meaningful variant of an essay on information technology.... In recent years, the computer has formed a crucial part of society.... It changes the life of an individual and the community at large.... Even though different individuals commonly use the computer as means of communication, humans have consistently used computers to come up with several inventions....
12 Pages (3000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us