Personal Experience of Marketing Management in the 21st Century and Emerging Issues

Personal Experience of Marketing Management in the 21st Century and Emerging Issues Term Paper example
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Marketing
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Project on Personal Experience of Marketing Management in the 21st Century and Emerging Issues By Student: Professor: Course: Date: University, State, City (please place all data on the title page) 1. As an internet marketing manager, I see immense opportunity for growth in this field…

Introduction

Internet marketing is the future of marketing. The challenges that this field can face in the future will mainly be related to the quality of content involved in the promotion. However, challenges which do occur in relation to internet marketing will cause difficulties for both consumers and companies. One example of this is connection speed. The speed that consumers can access the internet, and as a consequence web based content varies significantly. If a consumer has low bandwidth, or for other reasons is unable to access the internet at a fast rate, this can affect the use of animate movies, such as flash animations, as well as graphics that are very large or detailed as methods of advertising. The amount of consumers that suffer from slow internet is rapidly decreasing, with dial-up and slow connections being replaced with cable internet and high speed broadband. Another problem with the use of internet marketing is that there is often no method for consumers to try a product before they decide to buy it. Some exceptions to this would be services that offer a full refund if the customer is not happy, or that offer a trial period. For other situations, such as purchases from online stores, consumers get around the problem of not being able to test a product by getting familiar with it at physical stores, testing it there if required, before buying it online. ...
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