Creative and media strategy - Essay Example

Extract of sample
Creative and media strategy

Each of the topics has been focused in the means of communication and data related to the media. Advertising is one of the effective means and the most desired action taken by the marketers to attract the customers. For an effective advertisement, creativity is very much essential, advertisements is all about creativity. Creativity also requires planning, the need to advertise, and the marketing and promotion objectives. Today the marketers are trying to capture the minds of the customers by creating an emotional appeal. The marketers are using the techniques of emotional appeal which have succeeded and customers have become more brand conscious. In the second part of the project report under the heading campaign development, an advertisement has been chosen from the Coca Cola company where the advertisements also tends to apply the technique of emotional appeal to attract the customers. Section A Section A deals with two topics one concerned with radio as a multi media opportunity and secondly on media-multiplier and simultaneous consumption of media. The brand which is chosen for radio is Pringles crisps. This section would deal with the opportunities that exist in connection with the radio and for a better understanding, one of the radio station of UK would be analysed. And in case of simultaneous use of media a term known as media stacking has been explained and it has been said that the simultaneous use of media has been proving to be an advantage for the people as well as for the marketers. ...
Download paper

Summary

The project report is based on advertising and its creativity and its impact on the people. This report aims to study the theories of communication which are an effective means of communication, the link between client and agency. …
Author : joyceblick
Download 1

Related Essays

Triangle Creative Ltd
The report is structured to include three main parts namely the marketing mix, relationship with variables and business networks, and the structure of the sales force. The three parts of the report form the basis of the success of the business during the current economic downturn. The recommendations presented in this report are based on the analysis of the current situation facing the company and are also effective in making sure that the business will manage to create a competitive advantage in the market. 2.0 Marketing Mix According to marketing principles regarding the marketing mix of a...
12 pages (3012 words) Essay
Formal Written Report and a Creative Marketing Presentation for marketing mix
Product is the core of any marketing plan for an organization. It is the product that leads the company either towards the success or failure. Products are of many types, the type of product which is dealt in this case is the consumer goods products. Products are those which are consumed or used by the consumers. The brand chosen here is Olay, manufactured by Proctor & Gamble. Olay is regarded as worldwide leader in skincare and the brand is the most trusted by women for around 60 years. The product to be discussed further is Olay, Total effects. This product has been in demand for its...
13 pages (3263 words) Essay
Start-up company- Marketing/Social Media Strategy
ong members and nonmembers • Promote SeasonalBids, events, services, products and best practices • Monitor for feedback BENEFITS OF A SOCIAL MEDIA MARKETING STRATEGY Social media and an extended presence online can go beyond member acquisition and retention. The Word of Mouth Marketing Association (WOMMA) has identified five broad categories of influencers. Constituents that SeasonalBids wants to build relationships with (neighborhood leaders, members of the community) have a channel of influence within social media and social networks.
4 pages (1004 words) Essay
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.
This is the main theme in the journal. According to the author, Web 2.0, creative consumers and the social media are closely related though they are independent and interchangeable (Berthon, Pitt, Plangger and Shapiro 262). Web 2.0 technologies have led to several effects in the marketing strategy. This is because web 2.0 is technological hence; it has several effects on the sociological and revolutionary implications for businesses (Berthon, Pitt, Plangger and Shapiro 262). It is also evident that web 2.0 has significantly led to the rise of the social media and creative consumers. In fact,...
3 pages (753 words) Essay
SOCIAL MEDIA MARKETING STRATEGY
Just as was the case in the early 1920s when television and radios were top-of-mind in the field of advertising, face-book, twitter, and other social networks have become popular marketing and promotional sites for a number of companies (Wollan et al., 2011, p.56-65). Finding a workable and economical marketing solution is the holy grail challenge for top markets today. Advertising lost influence and dominance of the media when internet accorded all the audience the ability and power to manage and run personalized message delivery systems. With facebook, myspace, linkerdIn, instagram, blogs,...
4 pages (1004 words) Essay
media of The Plastic Surgery Institute Of Miami
Before engaging on social media, the management determines the prospective and customers with whom to engage with for the purpose of helping them to know their characteristics and to create a set of marketing personas for the targeted segment. To achieve this, the institute strives to understand the point of view and activities of their target market. The institute, therefore, keeps record of their customer’s past purchases, think demographics, psychographics, interests and priorities. It also seeks knowledge of the social media behavior of their targeted customers and where they engage in...
3 pages (753 words) Research Paper
Marketing Strategy Analysis
The effectiveness of current marketing strategy of Starbucks can be judged from an analysis of the marketing mix including product, place, price and promotions of the brand. Product Starbucks is known worldwide for its brewed and blended coffees. In 2003, it acquired the title of Seattle’s best coffee and serves thousands of customers around the world. It started off with coffee but has now expanded by introducing other menu items as well. The product offerings of Starbucks vary from country to country but generally, it includes the following items: brewed coffees, espressos, cold blended...
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!