Each of the topics has been focused in the means of communication and data related to the media. Advertising is one of the effective means and the most desired action taken by the marketers to attract the customers. For an effective advertisement, creativity is very much essential, advertisements is all about creativity. Creativity also requires planning, the need to advertise, and the marketing and promotion objectives. Today the marketers are trying to capture the minds of the customers by creating an emotional appeal. The marketers are using the techniques of emotional appeal which have succeeded and customers have become more brand conscious. In the second part of the project report under the heading campaign development, an advertisement has been chosen from the Coca Cola company where the advertisements also tends to apply the technique of emotional appeal to attract the customers. Section A Section A deals with two topics one concerned with radio as a multi media opportunity and secondly on media-multiplier and simultaneous consumption of media. The brand which is chosen for radio is Pringles crisps. This section would deal with the opportunities that exist in connection with the radio and for a better understanding, one of the radio station of UK would be analysed. And in case of simultaneous use of media a term known as media stacking has been explained and it has been said that the simultaneous use of media has been proving to be an advantage for the people as well as for the marketers. Radio as a multi-media opportunity Pringles crisps are considering the use of radio for the next campaign. Pringles a brand of Procter and Gamble (Pringles, 2011) have decided to introduce radio as a means of communication in their new campaign in UK. For an effective media it is necessary to target the right audience and the right means of communication. It has been rightly said that novelty is the key to an effective advertising. Novelty in media, message, product, target segment and especially in the fields of creativity is more likely to increase the sale. Another factor that would lead to success is the emotional advertisements which are more likely to appeal more to the customers. Emotional appeal is the most effective means in advertising (Tellis, 2004, p.22-23). The form of communication chosen by Pringles is radio. Radio may seem to be the least glamorous of media but the reality is that radio has been an important part of the media and forms an integral part in the media plans. Radio has some of the unique features and because of its qualities the advertisers are investing about $7billion per year in radio advertising in order to reach the local and national audience (O'Guinn, et.al, 2011, p. 485). Therefore the opportunities lies with the radio station and its audience is wide and with the help of new digital aspect, the marketers are more widely using radio as means of communication. Pringles thus have adopted the new and most famous tools of media which is radio. There are different radio options available to an advertiser to reach its target audiences. The advertisers can choose from the categories such as syndication, networks, satellite, AM versus FM and through internet and mobile. The advertisers can choose from the options and communicate the message accordingly. In Syndication, the radio provides complete programs to stations on
The project report is based on advertising and its creativity and its impact on the people. This report aims to study the theories of communication which are an effective means of communication, the link between client and agency. …
This special cognitive skill meant ability to analyze, adapt to situation, respond to changes and manage developments. This document aims to explicate the relationship of creative thinking and creative marketing. Creativity is inventiveness and innovations, either of product, a process or of thoughts.
The media has changed a great deal over the last century simply because of improvement in technology as well as greater reach to more remote areas of the world. Ratings are often brought in by big pieces of news that may or may not seem to have an impact on the people, but will definitely guarantee a large audience.
This is the 55th edition of the journal that runs from page 261 to page 271. The authors assert that the 21st century has been accompanied by several opportunities and challenges. The author presents critical information regarding how social media, creative consumers and the web 2.0 technologies have significantly changed the marketing strategy.
The manipulations have taken place in different forms. While analysing the creative accounting in the context of Greek, Baralexis (2004) found out that the manipulation of accounting has been well documented in accounting literatures and there are examples of manipulation in account books dating back to 1920s.
Types of goods that marketed today are:
Nowadays marketing is not the same as it was several decades ago. Marketing concepts and ideas has completely changed due to media, high technologies and importance of such factors as creativity and creative thinking.
nt becomes important in maintenance of human relationships and ensuring the physical well-being of employees so that they give the maximum contribution to efficient working. Historically, project success has been defined as bringing a project to conclusion on time, within
The products that the business deals in are free of any chemicals therefore, the cost of production is lower. This reduces the margins required and therefore the price charged for their products is lower.
Sundance market was established in 1971.
This report analyzes social media strategies for a non profit organization ‘Red’ that shall be used for its media campaigns. It further provides information about the strength and weakness of the chosen social media strategies to determine the succession
The technology used to enliven animation may be referred to as the twelve principle of 2D (two dimensions) or 3D CGI (Three Dimensional Computer Generated Imagery) (Kreowski & Ehrig, 2005).
y in which one expresses his clothing is determined by geographical location, income, taste, preference, climate, religious background, age, sex and other factors. The dynamics of fashion is determined by national cultures and industry influence. Fashion and design have risen
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