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Alliances as Strategic Tools - Book Report/Review Example

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Masters
Book Report/Review
Marketing
Pages 3 (753 words)

Summary

Article review (alliances as strategic tools) By (Name) 1.1 Introduction Strategic alliance is the rational way to enter in new markets, to be more globalized and to develop new and fast technologies in this era. I have chosen this article because strategic alliances such as partnership, joint ventures, mergers and acquisition, these have become quite popular in relation to globalization…

Extract of sample
Alliances as Strategic Tools

Therefore, it is imperative to identify the basic factors and results of strategic alliances. 1.2 Objective Presently, many organizations are forming strategic alliances in order to be more globalized and successful. Therefore, it becomes imperative to identify the main cause of these alliances as well as the end results. To find answer to this situation this paper seeks to identify the possible drivers and motives which lead to strategic alliances and the process of decision making while entering in an alliance. It also helps to identify the main factors on the basis of which an alliance succeeds or fails (Dodourova Mariana, 2009). 1.3 Methodology All data was collected from three industries i.e. media, computer and telecommunication on the basis of interviews. However, CTMI (media industries) were selected as the main point of research on the basis of their technology incentives and high concentration towards collaborative relationship. A qualitative methodology was used to analyze the data. Interviews were conducted in two forms semi structured and face to face on the basis of individual experiences. . Results of data indicated that firms are trying to make full use of their resources and to do so partnership has become very popular in these industries. ...
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