Therefore, it is imperative to identify the basic factors and results of strategic alliances. 1.2 Objective Presently, many organizations are forming strategic alliances in order to be more globalized and successful. Therefore, it becomes imperative to identify the main cause of these alliances as well as the end results. To find answer to this situation this paper seeks to identify the possible drivers and motives which lead to strategic alliances and the process of decision making while entering in an alliance. It also helps to identify the main factors on the basis of which an alliance succeeds or fails (Dodourova Mariana, 2009). 1.3 Methodology All data was collected from three industries i.e. media, computer and telecommunication on the basis of interviews. However, CTMI (media industries) were selected as the main point of research on the basis of their technology incentives and high concentration towards collaborative relationship. A qualitative methodology was used to analyze the data. Interviews were conducted in two forms semi structured and face to face on the basis of individual experiences. . Results of data indicated that firms are trying to make full use of their resources and to do so partnership has become very popular in these industries. 1.4 Findings The results indicate that partnership among organization is only successful if there is good coordination and communication among the firms. Other characteristics such as control mechanism and structure of organization showed less impact on firms after partnership, but these factors though having less impact cannot be neglected because problems in the structure, forms or controls can create a big mishap in the alliance. One of major factor which leads to the failure of strategic alliance is cultural issues. These conflicts can arise among various department of a firm. Culture is the most important factor in strategic alliance and this paper has provided very few evidence and research in relation to this factor. However, no evidence was found in relation to the fact that strategic alliances are mainly done to create synergies and to maximize the benefits. Only some few large companies tend to create synergies after alliances. Results also indicated that alliances fail due to changing market conditions rather than just due to relationships. So I suggest that all factors should be considered while engaging in alliance with other firm such as culture, structure, coordination etc., because each factor is important for a alliance to be successful and mainly alliances should result in creating synergies then only the goal or objective of a strategic alliance can be accomplished. 1.5 Implication In case if a firm does not possess necessary assets to fulfill its goals then it should go for internationalization. The international marketing theory also implies that firms compete in the market on the basis of their capabilities and competencies. Firms try to enter in other international markets on the basis of optimal combination through which their resources can be utilized fully. But the finding of the research indicates that in practice alliances are created to cope up with new technological competencies, economic and environmental changes or to overcome the lack of resources. Firms enter in alliance on the basis of their competitive strategies. They go for such relationship which opens more
Article review (alliances as strategic tools) By (Name) 1.1 Introduction Strategic alliance is the rational way to enter in new markets, to be more globalized and to develop new and fast technologies in this era. I have chosen this article because strategic alliances such as partnership, joint ventures, mergers and acquisition, these have become quite popular in relation to globalization…
It is well known that emerging technologies can bring in newer market opportunities, with the use of improved video, data and information sharing and communication. If the emerging technologies for improved sales and technologies are taken advantage of, it would benefit the company by helping to address the business needs of the client while also encouraging business growth.
The article seems to be beneficial for the bedside nursing since it tends to provide mental health evaluation system. It can be mentioned that cognition can be defined as the mental process that is involved in acquiring the knowledge that also include thinking, knowing, remembering, judging as well as problem solving.
According to the authors, corporate alliances help to leverage differential capabilities of partners to access incremental opportunities, and improve ROI. Based on a survey of 700 companies, the authors claim that companies which succeed in alliances significantly improved their ROI.
With the current technological stage, productivity levels are high, supply exceeds demand, and the prices are falling. Globalization facilitates new entrants in an existing market with lower production costs. The creation of new markets which spotlights the non-customers in order to create demand has become an essential business strategy for survival and growth.
Today, successful international marketing research is the basic source of information for businesses that want to craft effective product promotion strategies and timely respond to global market changes. This information provides the critical basis for
A tactical strategy can be developed on the basis of a comprehensive situational analysis. It is tremendously important that the strategy that is developed is harmonizes with the external environment and complements the external environment. Toyota Corolla in
Ryanair managed to acquire this position by critically analyzing the overall situation and then transforming itself into a low fare airline this idea was executed with the help of different marketing strategies (ELEANOR O’HIGGINS, 2010:
These alliances will strengthen the companies’ current and future strategies. For the alliances to succeed, they majorly depend on how they are being managed, its strategic circumstances and its organization structure. In the part of the management,